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- Tasks: Develop creative strategies for cycling brands and collaborate with diverse teams.
- Company: SHIFT Active Media, a dynamic agency passionate about cycling and the outdoors.
- Benefits: Collaborative office environment in Bath, UK, with opportunities for growth.
- Why this job: Combine your love for cycling with strategic thinking to make a real impact.
- Qualifications: Experience in strategy or planning roles, with strong marketing knowledge.
- Other info: Join a team that values creativity and collaboration, working three days a week in the office.
The predicted salary is between 36000 - 60000 £ per year.
SHIFT Active Media is looking for a strategist with a passion for the potential of cycling, the outdoors and for creative communications. Working closely with the Chief Strategy Officer, the wider SHIFT team and our clients to develop brand, media, and integrated communications strategies that help cycling and outdoor brands thrive. You will also contribute to the ongoing development of our strategic tools and thought leadership programme. We believe in the power of collaborating in person to build stronger connections, so we team members to work a minimum of three days per week in our Bath, UK offices.
Responsibilities
- Strategy and planning: Support strategy and planning on key accounts and develop new communications plans for a wide range of cycling brands, feeding into brand positioning, creative campaigns, PR, and media plans.
- Insight development: Tap into our research team, unique data sets and expert network to uncover insights into audiences and markets that guide strategic recommendations.
- Briefing and collaboration: Take an active role in developing new creative, PR, media, and social plans. You will write and deliver discipline-specific briefs and help teams from different disciplines collaborate to create combined solutions.
- Effectiveness and evolution: Establish measures for effectiveness and coordinate analysis for your campaigns. You will also support the Head of Strategy & Research in evolving and adding to our "strategic toolbox".
About you
- Brand and strategic thinker: You are confident in getting under the skin of a brand to define its positioning. You can cut through complexity to deliver clear and inspiring communication strategies.
- Creative and articulate: You have the ability to grasp consumer insights and develop compelling propositions. You enjoy working with creative, social, and PR teams to develop new plans and executions.
- Marketing knowledge: You have a solid understanding of marketing theory, channels, and emerging technologies.
- Comfortable with data and technology: You are not fazed by figures or data and are happy working in spreadsheets. You integrate agentic AI tools into your workflow to scale what can be achieved, whilst still ensuring a high level of quality and accuracy.
- Communication skills: You are able to produce well-crafted presentations and documents, communicating complex ideas in a simple way.
- Collaborative: You can build strong, positive relationships with clients and internal teams to keep projects moving forward.
- A passion for cycling: A genuine passion for cycling and outdoor pursuits will make this role hugely rewarding.
Preferred experience
You should have experience working in a strategy or planning role within an agency or a relevant client-side marketing role. You will have spent a number of years specifically developing marketing and/or communication strategies and have experience using a range of insight sources and data types to feed into your plans.
Think you’d be a good fit? Send us your CV along with a covering letter to the email address below: careers@shiftactivemedia.com Include your notice period and salary. This job is office based, in Bath, UK, 3 days a week. DO NOT APPLY VIA LINKEDIN.
Strategist - Cycling Agency in Bath employer: SHIFT Active Media
Contact Detail:
SHIFT Active Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist - Cycling Agency in Bath
✨Tip Number 1
Get to know the company inside out! Research SHIFT Active Media, their clients, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Attend cycling events or industry meet-ups to connect with people in the field. You never know who might have a lead on a job or can put in a good word for you.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to strategy and communications. Use examples from your past experiences to demonstrate your skills and passion for cycling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SHIFT team.
We think you need these skills to ace Strategist - Cycling Agency in Bath
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to express your passion for cycling and how it aligns with SHIFT Active Media's mission. Use this space to showcase your strategic thinking and creativity, and don’t forget to mention any relevant experience that makes you the perfect fit.
Tailor Your CV: We want to see how your skills match up with what we're looking for. Tailor your CV to highlight your experience in strategy and planning, especially in the cycling or outdoor sectors. Be specific about your achievements and how they relate to the role.
Showcase Your Communication Skills: Since communication is key in this role, make sure your application materials are well-organised and articulate. Use clear language and structure your documents logically. This will demonstrate your ability to communicate complex ideas simply, just like we do at SHIFT.
Apply Through Our Website: Remember, we prefer applications through our website rather than LinkedIn. So, send us your CV and cover letter directly to the email provided. It shows you’re serious about joining our team and helps us keep track of your application!
How to prepare for a job interview at SHIFT Active Media
✨Know Your Cycling Stuff
Make sure you brush up on your cycling knowledge before the interview. Understand the latest trends in the cycling industry, key brands, and what makes them tick. This will not only show your passion but also help you connect with the team at SHIFT Active Media.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed successful marketing or communication strategies in the past. Be ready to explain your thought process and how you used data and insights to inform your decisions. This will demonstrate your ability to think critically and strategically.
✨Collaborative Spirit is Key
Since this role involves working closely with various teams, be prepared to talk about your experience in collaboration. Share examples of how you've worked with creative, PR, and media teams to achieve a common goal. Highlighting your teamwork skills will resonate well with the SHIFT culture.
✨Craft Your Communication Skills
Practice articulating complex ideas in a simple way. You might be asked to present a strategy or a brief during the interview, so ensure you can communicate your thoughts clearly and effectively. This will showcase your ability to produce well-crafted presentations and documents.