At a Glance
- Tasks: Develop creative strategies for cycling and outdoor brands while collaborating with a dynamic team.
- Company: SHIFT Active Media, a passionate agency focused on cycling and outdoor communications.
- Benefits: Flexible working hours, collaborative environment, and opportunities for personal growth.
- Other info: Work four days a week in our Bath office to foster strong connections.
- Why this job: Join a vibrant team and make a real impact in the cycling and outdoor industry.
- Qualifications: 2-4 years in strategy or planning, with a passion for cycling and marketing knowledge.
The predicted salary is between 30000 - 40000 £ per year.
SHIFT Active Media is looking for a strategist with a passion for the potential of cycling, the outdoors and for creative communications. Working closely with the Chief Strategy Officer, the wider SHIFT team and our clients to develop brand, media, and integrated communications strategies that help cycling and outdoor brands thrive. You will also contribute to the ongoing development of our strategic tools and thought leadership programme. We believe in the power of collaborating in person to build stronger connections, so we’re looking for team members able to work four days per week in our Bath, UK offices.
Responsibilities
- Strategy and planning: Support strategy and planning on key accounts and develop new communications plans for a wide range of cycling brands, feeding into brand positioning, creative campaigns, PR, and media plans.
- Insight development: Tap into our research team, unique data sets and expert network to uncover insights into audiences and markets that guide strategic recommendations.
- Briefing and collaboration: Take an active role in developing new creative, PR, media, and social plans. You will write and deliver discipline‑specific briefs and help teams from different disciplines collaborate to create combined solutions.
- Effectiveness and evolution: Establish measures for effectiveness and coordinate analysis for your campaigns. You will also support the Head of Strategy & Research in evolving and adding to our “strategic toolbox”.
About You
- Brand and strategic thinker: You are confident in getting under the skin of a brand to define its positioning. You can cut through complexity to deliver clear and inspiring communication strategies.
- Creative and articulate: You have the ability to grasp consumer insights and develop compelling propositions. You enjoy working with creative, social, and PR teams to develop new plans and executions.
- Marketing knowledge: You have a solid understanding of marketing theory, channels, and emerging technologies.
- Comfortable with data and technology: You are not fazed by figures or data and are happy working in spreadsheets. You integrate agentic AI tools into your workflow to scale what can be achieved, whilst still ensuring a high level of quality and accuracy.
- Communication skills: You are able to produce well‑crafted presentations and documents, communicating complex ideas in a simple way.
- Collaborative: You can build strong, positive relationships with clients and internal teams to keep projects moving forward.
- A passion for cycling: A genuine passion for cycling and outdoor pursuits will make this role hugely rewarding.
Preferred Experience
You should have experience working in a strategy or planning role within an agency or a relevant client‑side marketing role. You will have spent a number of years specifically developing marketing and/or communication strategies and have experience using a range of insight sources and data types to feed into your plans. Whilst we will consider a range of experience levels, this role is most suitable for those with 2‑4 years experience within an agency strategy or planning role or the equivalent experience.
Strategist in Bath employer: SHIFT Active Media
At SHIFT Active Media, we pride ourselves on being an exceptional employer that fosters a collaborative and creative work environment in the heart of Bath. Our commitment to employee growth is evident through our strategic tools and thought leadership programmes, while our passion for cycling and the outdoors creates a unique culture that inspires meaningful contributions. With flexible working arrangements and a focus on in-person collaboration, we ensure that our team members thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist in Bath
✨Network Like a Pro
Get out there and connect with people in the cycling and outdoor industries. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Your Passion
When you get the chance to chat with potential employers, let your love for cycling and the outdoors shine through. Share your experiences and insights; it’ll make you stand out as someone who truly cares about the industry. We want to see that enthusiasm!
✨Prepare for the Interview
Do your homework on SHIFT Active Media and come armed with ideas on how you can contribute to their strategies. Think about how your skills align with their needs and be ready to discuss specific examples. We love seeing candidates who are proactive and prepared!
✨Follow Up
After your interview, don’t forget to send a thank-you note! It’s a simple way to show appreciation and keep yourself top of mind. We appreciate candidates who take that extra step to maintain the connection.
We think you need these skills to ace Strategist in Bath
Some tips for your application 🫡
Show Your Passion:Let your love for cycling and the outdoors shine through in your application. We want to see how your interests align with our mission at SHIFT Active Media, so don’t hold back on sharing your experiences!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in strategy and planning. We’re looking for specific examples that demonstrate your skills in developing communications plans and working collaboratively.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate well-crafted documents that communicate your ideas clearly, so avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at SHIFT Active Media
✨Know Your Cycling and Outdoor Brands
Before the interview, dive deep into the cycling and outdoor brands that SHIFT Active Media works with. Familiarise yourself with their campaigns, values, and target audiences. This will not only show your passion but also help you articulate how you can contribute to their success.
✨Showcase Your Strategic Thinking
Prepare examples of past projects where you've developed marketing or communication strategies. Be ready to discuss how you identified insights, collaborated with teams, and measured effectiveness. This will demonstrate your ability to think strategically and work collaboratively.
✨Brush Up on Data Skills
Since the role involves working with data and technology, make sure you're comfortable discussing how you've used data in previous roles. Bring examples of how you've integrated AI tools or analytics into your workflow to enhance campaign effectiveness.
✨Craft Clear and Compelling Communication
Practice presenting complex ideas in a simple and engaging way. You might be asked to explain a strategy or a creative concept during the interview, so having a few well-structured points ready will help you shine. Remember, clarity is key!
