At a Glance
- Tasks: Support PR & social media campaigns for top cycling brands and create engaging content.
- Company: Dynamic agency with a passion for cycling and innovative PR strategies.
- Benefits: Opportunities for skill development, creative freedom, and a vibrant team culture.
- Other info: Ideal for cycling enthusiasts looking to grow their career in a sporty agency.
- Why this job: Join a fast-paced environment and make an impact in the cycling industry.
- Qualifications: Experience in PR or social media, strong writing skills, and a proactive attitude.
The predicted salary is between 31500 - 38500 £ per year.
If you’re looking for a new challenge, working with some of the biggest cycling brands in the world and developing your career in PR and Social, this is for you! We’re looking for an ambitious and enthusiastic PR & Social Media Executive to join our team.
As part of our growing PR department, you will support across all aspects of activation from product launches and international media events to content writing and campaign reporting. As a digital native well versed in the social channels, you’ll be pitching innovative stories to journalists whilst developing creative content ideas to engage social media audiences when required.
You will report into both the PR Manager and Social Media Manager with support from the team and wider agency, with lots of opportunities to develop your own particular skills and interests. We’re always open to new ideas, taking risks and going after rewarding challenges; and we look to nurture this attitude in our junior recruits.
Key Responsibilities
- Supporting across all aspects of PR & Social Media execution
- Building and maintaining strong global media relationships
- Writing press releases, media pitches and other editorial content
- Proactively creating and pitching story angles to media
- Developing content ideas for social media campaigns, optimised for relevant channels
- Supporting with Social Media campaign development, community management and reporting
- Sourcing and monitoring of influencers/ambassadors
- Over time, building and maintaining strong client relationships
- Coverage collation and reporting, managing product and interview requests, event support and database management
The Candidate
You’ll have some experience of working in a PR and / or Social Media role either within an agency or in-house (even if just from an internship). You’ll be a strong writer and confident communicator with the ability to develop close professional relationships with clients, colleagues and journalists.
With a ‘digital-first’ mindset, you are ambitious and proactive with excellent organisational skills, and you relish the opportunity to work in a fast-growing, dynamic, sporty agency environment. Graduates with relevant experience are invited to apply.
An interest in cycling is highly desirable and a knowledge of the industry is advantageous, regardless of cycling level and ability.
PR & Social Media Executive in Bath employer: SHIFT Active Media
SHIFT Active Media is an exceptional employer located in the vibrant city of Bath, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from opportunities for professional growth, working alongside passionate individuals who share a love for cycling and outdoor activities. With a focus on innovative strategies and strong team relationships, SHIFT provides a rewarding environment for those looking to make a meaningful impact in the cycling and outdoor industry.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Social Media Executive in Bath
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like SHIFT Active Media. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like SHIFT Active Media, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research SHIFT Active Media inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR & Social Media Executive in Bath
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of SHIFT Active Media. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at SHIFT Active Media.
How to prepare for a job interview at SHIFT Active Media
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
