At a Glance
- Tasks: Lead a dynamic PR & Social Media team and manage key client relationships.
- Company: SHIFT Active Media, a leader in innovative PR strategies.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Join a vibrant team and help shape the future of PR.
- Why this job: Make an impact in the cycling industry while driving creative PR campaigns.
- Qualifications: Senior PR experience, team management skills, and a passion for cycling.
The predicted salary is between 60000 - 75000 £ per year.
This role is to cover the maternity leave of SHIFT Active Media’s Head of PR & Social Media. We’re looking for an experienced leader who can help SHIFT maintain quality and commercial success during the Head of Department’s absence. Ideally, we are looking for someone who can guide and manage our multi-skilled PR & Social Media team, with an emphasis on supporting the development of PR strategies, driving team proactivity, and ensuring brilliant basics, whilst also personally running some key PR client relationships.
You will act as a trusted PR expert to our PR clients, sometimes working as part of an integrated team across the agency and at other times leading PR only clients with additional commercial support from Senior Management or Business Director leads.
- PR & Social Media Expertise and Excellence: Maintain the quality of our PR & Social Media output through innovation, learning, and a deep understanding of the earned media and social landscape including being well versed in the impact AI is having on PR. Champion best practice across PR and Social, ensuring work is strategic, culturally relevant, and commercially impactful. Help develop and sell in bigger and more ambitious PR ideas and plans.
- Client Leadership & Relationship Building: Build and own senior level client relationships, acting as a trusted advisor with honesty, confidence, and pragmatism. Lead key PR & Social relationships in close collaboration with Account Management on integrated accounts, ensuring best in class service, retention, and growth.
- Commercial & Business Growth: Work closely with the commercial and new business teams to pitch, win, and grow PR & Social Media opportunities. Be comfortable in the detail while maintaining a clear view of the bigger picture. Be across your own and the team's (as appropriate) utilisation and burn rates against client retainers and projects.
- Team Management & Development: Lead by example in behaviour, energy and standards, continue to build a positive, collaborative and ambitious team culture. Be on hand to help with difficult or complex decisions and identify when to seek counsel from other senior team members. Ensure clear communication, regular feedback and accountability across the team.
- Industry & Media Relationships: Lead the team in building and maintaining strong relationships with endemic media, journalists, influencers, and industry partners. Ensure the team is proactively meeting, engaging, and generating coverage across relevant industry and consumer media, as well as understanding how to leverage social and AI to deepen reach. Represent SHIFT confidently within the industry.
Skills & Behaviours:
- Creativity: Drives the PR & editorial strategy. Leads a team to deliver highly targeted PR campaigns, defines measurement metrics, and analyses effectiveness to inform future activity.
- Approach, Commitment & Passion: Objective, maintains a cool head under pressure, acts as a trusted advisor in a crisis, and sets the benchmark for professionalism.
- Collaboration & Leadership: Motivates and inspires agency wide collaboration and process through great leadership and integrated thinking.
- Communication & Relationships: Communicates with gravitas to influence across all levels internally and externally. Functions as a trusted advisor to senior clients.
- Delivery & Expertise: Builds senior client relationships, develops a deep understanding of their business, and ensures that the agency is focused on delivery against their goals and objectives.
- Strategic Thinking: Sees the bigger picture, counsels clients on PR and broader comms strategy, and develops and leads campaigns.
- Commercial Understanding: Takes direct accountability for delivering PR income and understands how to do that profitably.
- Decision Making: Owns tough business decisions, takes responsibility, and challenges where necessary.
Required experience:
- Experience working in a senior PR role within an agency, or in a relevant client side comms role within a cycling business.
- A proven track record of developing and delivering PR & communication strategies and plans over a number of years.
- Has good evidence of understanding how social and AI are integral to shaping a modern PR offering.
- Experience managing a team to deliver PR campaigns and run press office services.
- A passion for cycling and outdoor pursuits, whilst not always essential, is looked upon very favourably.
This role is primarily office-based, with the team currently working 4 days out of 5 in the office. Think you would be a good fit? This role is open for applications as described.
PR & Social Media Director (12 Month Maternity Cover) in Bath employer: SHIFT Active Media
At SHIFT Active Media, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. Our commitment to employee growth is evident through our emphasis on innovation and professional development, particularly in the dynamic fields of PR and social media. Located in a thriving environment, we offer unique opportunities to engage with industry leaders and build meaningful client relationships, all while enjoying a supportive atmosphere that values creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Social Media Director (12 Month Maternity Cover) in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, share your insights on PR strategies and how you've tackled challenges in the past. It’ll make you stand out as a candidate.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm right from the start.
We think you need these skills to ace PR & Social Media Director (12 Month Maternity Cover) in Bath
Some tips for your application 🫡
Show Your PR Passion:When writing your application, let your enthusiasm for PR and social media shine through. Share specific examples of campaigns you've led or contributed to, especially those that highlight your creativity and strategic thinking.
Tailor Your Experience:Make sure to align your experience with the job description. Highlight your leadership skills and any relevant experience in managing teams or client relationships, particularly in the cycling or outdoor sectors if applicable.
Be Authentic:We want to get to know the real you! Use a conversational tone in your application to reflect your personality. This will help us see how you'd fit into our team culture at SHIFT Active Media.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at SHIFT Active Media
✨Know Your PR Stuff
Make sure you brush up on the latest trends in PR and social media, especially how AI is influencing the industry. Be ready to discuss innovative strategies you've implemented in the past and how they can apply to SHIFT Active Media.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led a team in previous roles. Highlight your ability to motivate and inspire others, as well as how you've handled complex decisions or crises. This will show that you're ready to step into a leadership role.
✨Build Client Relationships
Think about your approach to building and maintaining client relationships. Be prepared to share specific examples of how you've acted as a trusted advisor and how you've grown client accounts. This is crucial for the role!
✨Demonstrate Strategic Thinking
Be ready to discuss your strategic thinking process. How do you see the bigger picture when developing PR campaigns? Share insights on how you've aligned PR strategies with business goals in the past, as this will resonate well with the interviewers.
