At a Glance
- Tasks: Create and deliver innovative PR strategies for cycling brands.
- Company: SHIFT Active Media, a dynamic agency passionate about cycling.
- Benefits: Exciting projects, travel opportunities, and a creative work environment.
- Other info: Join a fast-paced team and grow your career in the cycling industry.
- Why this job: Combine your love for cycling with a rewarding PR career.
- Qualifications: 3+ years in PR, excellent communication skills, and cycling knowledge.
The predicted salary is between 49500 - 60500 £ per year.
Are you a PR Professional who also has knowledge of the cycling market and industry? If so, SHIFT Active Media may have the perfect role for you. This role will be varied, busy, challenging and creative and will suit a PR professional, ideally with a passion for bikes. We have great ambitions to develop our clients’ brands and exceed their expectations.
You will work with the account management, social media and creative teams, as well as members of the senior management here at SHIFT. Naturally, a key part of the role will be to build a close working relationship with clients to understand their strategic goals and work with them to deliver their objectives. You will drive client PR strategy and, along with the account management team, become a key contact for clients. You will produce and deliver against an agreed PR plan and budget.
By building outstanding relationships with key international journalists and media companies you will be able to deliver the best possible coverage and value to our clients. You will use tools within the business to monitor the performance of PR reach and review, report and make recommendations to our clients and ensure they receive excellent service.
The Role
- Developing and delivering innovative PR strategies, maximising the opportunity for our clients
- Client and project management
- Creation of media briefings and press collateral
- Planning and execution of media events
- Managing event press office activity
- Delivering coverage across online, print and broadcast internationally
- Developing and maintaining strong relationships with key international journalists, influencers and media companies
- Management of junior team members
- Analysing and reporting on the success of media campaigns
As PR Manager you are also responsible for day-to-day relations with the client. You will ensure that all relevant information from your work is communicated to other members of the SHIFT team. You will be up for the challenge of helping to grow the company and working in a fast-moving, dynamic industry. With your finger on the pulse of media trends and an eagerness to learn, you will be a valuable part of our team.
About You
You are an experienced PR professional either from within the cycling industry or with a love of cycling who is looking to take their passion to work. You are an exceptional communicator, have 3+ years PR experience and have a proven track record in press and media communications, ideally with experience of working internationally. You will be relationship focused and understand what journalists want and how to give it to them. With our growing roster of clients, you’ll need superb organisational skills to hit project deadlines. We ideally want somebody with an understanding and existing knowledge of all areas of cycling and the industry itself. Also, we’ll need you to travel, supporting our clients across Europe and farther afield on press days, product launches and other exciting initiatives. Of course, your superb organisational skills will ensure you work efficiently to hit all project deadlines.
PR Manager in Bath employer: SHIFT Active Media
SHIFT Active Media is an exceptional employer located in the vibrant city of Bath, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from opportunities for professional growth, working alongside passionate individuals who share a love for cycling and outdoor activities. With a focus on innovative strategies and strong team relationships, SHIFT provides a rewarding environment for those looking to make a meaningful impact in the cycling and outdoor industry.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in Bath
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like SHIFT Active Media. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like SHIFT Active Media, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research SHIFT Active Media inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager in Bath
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of SHIFT Active Media. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at SHIFT Active Media.
How to prepare for a job interview at SHIFT Active Media
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
