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- Tasks: Develop creative marketing strategies for cycling and outdoor brands while collaborating with a dynamic team.
- Company: SHIFT Active Media, an award-winning agency in Bath focused on cycling and active lifestyles.
- Benefits: Friendly culture, collaborative environment, and opportunities for professional growth.
- Why this job: Combine your passion for cycling with innovative marketing strategies that make a real impact.
- Qualifications: Experience in strategy or planning roles, strong communication skills, and a love for the outdoors.
- Other info: Diverse perspectives are valued; we encourage all backgrounds to apply!
The predicted salary is between 28800 - 48000 £ per year.
SHIFT Active Media is looking for a Strategist with a passion for cycling, the outdoors, and creative communications. You’ll work closely with the Chief Strategy Officer, the wider SHIFT team, and our clients to develop brand, media, and integrated communications strategies that help cycling and outdoor brands thrive. You’ll also contribute to the ongoing development of our strategic tools and thought leadership programme.
As a Strategist at SHIFT, you’ll combine creativity, insight, and commercial thinking to shape strategies that guide our clients’ communications across brand, media, PR, social and beyond. You’ll turn complex data and audience insights into actionable recommendations and work collaboratively to deliver integrated, impactful campaigns.
We believe in the power of in-person collaboration, so team members are asked to spend 4 days per week working in our Bath office.
What you’ll be doing
- Strategy & planning: Support strategy and planning on key accounts, helping to develop integrated communications plans across brand, creative, PR, media and social. Contribute to the development of brand positioning, campaign concepts, and longer-term communication strategies.
- Insight & analysis: Tap into our research team, proprietary data, and external sources to uncover actionable insights. Use audience, market, and performance data to guide strategic recommendations. Help establish measures for effectiveness and analyse results to inform future plans.
- Briefing & collaboration: Write and deliver clear, discipline-specific briefs for creative, media, PR, and social teams. Work cross-functionally to bring campaigns to life and ensure integrated solutions. Support the ongoing evolution of SHIFT’s strategic tools and thought leadership.
- Effectiveness & innovation: Track campaign performance, report insights, and make recommendations to optimise impact. Stay on top of emerging marketing channels, technologies, and industry trends, including AI tools, and integrate them into your workflow where appropriate.
About you
- Brand & strategic thinker: Able to get under the skin of a brand, cut through complexity, and deliver clear, compelling communication strategies.
- Creative and articulate: Skilled at turning consumer insights into propositions and messaging that resonate across channels.
- Marketing knowledge: Solid understanding of marketing theory, channels, and emerging technologies.
- Comfortable with data: Confident using spreadsheets, analytics, and insight sources to inform recommendations.
- Collaborative: Builds strong, positive relationships with clients and colleagues to keep projects moving forward.
- Communicator: Produces well-crafted presentations and documents that communicate complex ideas simply.
- Passion for cycling/outdoors: Genuine interest in cycling or active lifestyles will make this role especially rewarding.
Preferred experience
- Experience in a strategy, planning, or insight role within an agency or client-side marketing environment.
- A track record of developing marketing or communication strategies supported by insights and data.
- Experience across multiple disciplines (brand, media, social, PR) is highly desirable.
About SHIFT
Launched in 2010, SHIFT Active Media is an award-winning marketing agency specialising in cycling and active lifestyles. We work with some of the world’s most recognised cycling and outdoor brands. As a full-service creative and communications agency, our work spans brand strategy, global media planning and buying, advertising, film and video, websites, social media and beyond, reaching cyclists around the world. We’re an established agency with a diverse mix of specialists working collaboratively under one roof, based in one of Bath’s best offices. Our culture is friendly, collaborative and ambitious, and we take pride in doing great work.
Come as you are
At SHIFT, we believe diverse perspectives make stronger strategies and better work. We welcome applicants of all backgrounds, identities, and abilities. If you’re excited by this role but don’t tick every box, we still encourage you to apply, potential and enthusiasm matter just as much as experience.
Marketing & Media Strategist in Bath employer: SHIFT Active Media
Contact Detail:
SHIFT Active Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Media Strategist in Bath
✨Tip Number 1
Get to know the company inside out! Research SHIFT Active Media, their clients, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing & Media Strategist in Bath
Some tips for your application 🫡
Show Your Passion: Let your love for cycling and the outdoors shine through in your application. We want to see how your interests align with our mission at SHIFT Active Media, so don’t hold back on sharing your experiences!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that match the job description. We appreciate when candidates take the time to connect their background with what we’re looking for.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We love well-structured documents that communicate your ideas clearly, so avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at SHIFT Active Media
✨Know Your Brands
Before the interview, dive deep into SHIFT Active Media's portfolio. Familiarise yourself with their cycling and outdoor brands. This will not only show your passion for the industry but also help you discuss how your strategies can align with their existing campaigns.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data in past roles to inform marketing strategies. Bring examples of how you've turned complex insights into actionable recommendations. This will demonstrate your comfort with data and its importance in shaping effective communications.
✨Collaborative Spirit
SHIFT values collaboration, so be ready to share experiences where you've worked cross-functionally. Highlight how you’ve built relationships with different teams to bring campaigns to life. This will show that you understand the importance of teamwork in delivering integrated solutions.
✨Stay Ahead of Trends
Research current trends in marketing, especially those related to cycling and outdoor lifestyles. Be ready to discuss how emerging technologies, like AI tools, can be integrated into marketing strategies. This will showcase your proactive approach and genuine interest in the field.
