At a Glance
- Tasks: Lead PR strategies and build media relationships in the cycling industry.
- Company: SHIFT Active Media, a dynamic agency based in Bath, UK.
- Benefits: Competitive salary, travel opportunities, and a vibrant work culture.
- Other info: Opportunity to travel across Europe for exciting events and launches.
- Why this job: Combine your passion for cycling with strategic PR to make an impact.
- Qualifications: Experience in PR and a love for cycling are essential.
The predicted salary is between 58500 - 71500 £ per year.
SHIFT Active Media in Bath, United Kingdom, is seeking an experienced PR Manager with a passion for cycling to lead client PR strategies and build strong media relationships. You will collaborate with account management, social media and senior leadership to deliver objectives and ensure excellent service to clients.
You will drive PR plans, manage budgets, and travel across Europe for press days, launches and events, while developing relationships with international journalists and media.
Global Cycling PR Lead – Strategy & Media Relations in Bath employer: SHIFT Active Media
SHIFT Active Media is an exceptional employer located in the vibrant city of Bath, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from opportunities for professional growth, working alongside passionate individuals who share a love for cycling and outdoor activities. With a focus on innovative strategies and strong team relationships, SHIFT provides a rewarding environment for those looking to make a meaningful impact in the cycling and outdoor industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Cycling PR Lead – Strategy & Media Relations in Bath
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like SHIFT Active Media. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like SHIFT Active Media, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research SHIFT Active Media inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Global Cycling PR Lead – Strategy & Media Relations in Bath
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of SHIFT Active Media. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at SHIFT Active Media.
How to prepare for a job interview at SHIFT Active Media
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
