At a Glance
- Tasks: Drive creative marketing strategies, manage social media, and launch targeted campaigns.
- Company: Join a dynamic fintech company focused on innovation and growth.
- Benefits: Flexible working hours, hybrid work options, and a supportive team environment.
- Other info: Opportunity for career growth in a collaborative and inclusive workplace.
- Why this job: Make an impact in the fintech space while developing your marketing skills.
- Qualifications: Experience in B2B marketing, creativity, and comfort with data and AI tools.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a hands-on, creative Marketing Manager to drive our tactical marketing and support revenue growth. This execution-focused person will own our editorial messaging, manage social channels, maintain our website presence, and launch targeted campaigns to build a consistent pipeline of qualified leads for our sales team. Combining creative thinking with fiscal responsibility, you will also fully manage our events presence and marketing budget to maximize growth.
Content and Social: You'll write and publish content across LinkedIn and the Shieldpay website - articles, posts, and thought leadership pieces that have a point of view. We're not looking for generic fintech content. We want content that makes a law firm CFO stop scrolling.
Website and HubSpot: You'll manage the Shieldpay website through HubSpot - new pages, updates, schema markup, landing pages for campaigns. You don't need to be a developer, but you need to be comfortable getting your hands dirty with HTML and a few CSS basics. We work with an external agency for technical support, so you won't be doing it alone.
Sales Enablement: The commercial team needs decks, one-pagers, and collateral. You'll create them. You'll also need to prioritise - not everything gets done at once, and knowing what will actually move a deal forward matters more than producing volume.
Design: Social assets, website banners, event materials, ad creative. Clean and on-brand. You don't need to be a graphic designer, but you need an eye for what looks right and what doesn't. You'll also be called on to build out PowerPoint decks - so a good eye across the Microsoft suite matters too.
Events Management: Shieldpay's audience lives at legal sector events. You'll collaborate with senior stakeholders and the commercial team to identify the right ones, own our presence, and handle the logistics. Some will be sponsorship plays; some attendance only. You'll get to know the difference and make the call.
Reporting and Analysis: You'll track what's working and what isn't - SEO performance, LinkedIn engagement, campaign results. You'll use tools like Google Search Console and HubSpot analytics to build a clear picture and feed it back into decisions. Not just producing reports; actually using them.
Performance Tracking: You'll own the marketing budget - tracking spend, assessing what's working, and making the call on where to flex or pull back.
AI-Assisted Production: We use AI tools as a core part of how we produce content at pace without sacrificing quality. You'll need to be genuinely comfortable with AI in your daily workflow, not just aware of it.
Lead Generation: Drive daily lead generation by prioritising high-quality, sales-ready prospects, ensuring a steady stream of qualified leads is handed over to the sales team.
Campaign Execution: Launch and manage campaigns focused on revenue, lead acquisition, and specific product features.
Cross-Functional Support: Act as the marketing point-of-contact ensuring all assets align with our core values and messaging.
What we're looking for in you:
- Experience in a B2B marketing role, ideally in fintech, legaltech, SaaS, or professional services – some previous agency experience is valuable
- The ability to take a piece of content and find its angle - you can look at raw material and spot the stronger story it's telling, whether that's framing a survey as proprietary research, turning a compliance update into a point of view, or giving a thought leadership piece the edge it needs to actually land
- Comfortable working with data (Google Search Console, GA4, LinkedIn analytics)
- You already use AI tools to get more done, and you're good at it. You'll also have an interest in how brands show up in AI search (ChatGPT, Perplexity, Gemini)
- BIG plus: HubSpot CMS experience - you've built and edited pages, not just sent emails
Our Promise: Shieldpay is an equal opportunities employer. For Shieldpay building a fair and transparent workforce begins with the recruitment process that does not discriminate on the grounds of gender, sexual orientation, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We offer flexible working options, such as flexible hours and hybrid work, to support our employees' work-life balance.
Marketing Manager employer: Shieldpay
At Shieldpay, we pride ourselves on being an innovative and inclusive employer that values creativity and collaboration. Our dynamic work culture fosters professional growth through hands-on experience in a fast-paced fintech environment, while our commitment to flexible working options ensures a healthy work-life balance. Join us in driving impactful marketing strategies that resonate within the legal sector and contribute to meaningful revenue growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shieldpay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shieldpay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shieldpay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shieldpay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shieldpay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shieldpay:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shieldpay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shieldpay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shieldpay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shieldpay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
