At a Glance
- Tasks: Drive creative marketing strategies, manage social media, and launch impactful campaigns.
- Company: Join a dynamic fintech company focused on innovation and growth.
- Benefits: Flexible working hours, hybrid work options, and a supportive team environment.
- Other info: Collaborative culture with opportunities for professional development and career advancement.
- Why this job: Make your mark in marketing while driving real revenue growth and lead generation.
- Qualifications: Experience in B2B marketing, creativity, and comfort with data and AI tools.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a hands-on, creative Marketing Executive to drive our tactical marketing and support revenue growth. This execution-focused Executive will own our editorial messaging, manage social channels, maintain our website presence, and launch targeted campaigns to build a consistent pipeline of qualified leads for our sales team. Combining creative thinking with fiscal responsibility, you will also fully manage our events presence and marketing budget to maximize ROI.
Content and Social: You'll write and publish content across LinkedIn and the Shieldpay website - articles, posts, and thought leadership pieces that have a point of view. We're not looking for generic fintech content. We want content that makes a law firm CFO stop scrolling.
Website and HubSpot: You'll manage the Shieldpay website through HubSpot - new pages, updates, schema markup, landing pages for campaigns. You don't need to be a developer, but you need to be comfortable getting your hands dirty with HTML and a few CSS basics. We work with an external agency for technical support, so you won't be doing it alone.
Sales Enablement: The commercial team needs decks, one-pagers, and collateral. You'll create them. You'll also need to prioritise - not everything gets done at once, and knowing what will actually move a deal forward matters more than producing volume.
Design: Social assets, website banners, event materials, ad creative. Clean and on-brand. You don't need to be a graphic designer, but you need an eye for what looks right and what doesn't. You'll also be called on to build out PowerPoint decks - so a good eye across the Microsoft suite matters too.
Events Management: Shieldpay's audience lives at legal sector events. You'll collaborate with senior stakeholders and the commercial team to identify the right ones, own our presence, and handle the logistics. Some will be sponsorship plays; some attendance only. You'll get to know the difference and make the call.
Reporting and Analysis: You'll track what's working and what isn't - SEO performance, LinkedIn engagement, campaign results. You'll use tools like Google Search Console and HubSpot analytics to build a clear picture and feed it back into decisions. Not just producing reports; actually using them.
Performance Tracking: You'll own the marketing budget - tracking spend, assessing what's working, and making the call on where to flex or pull back.
AI-Assisted Production: We use AI tools as a core part of how we produce content at pace without sacrificing quality. You'll need to be genuinely comfortable with AI in your daily workflow, not just aware of it.
Lead Generation: Drive daily lead generation by prioritising high-quality, sales-ready prospects, ensuring a steady stream of qualified leads is handed over to the sales team.
Campaign Execution: Launch and manage campaigns focused on revenue, lead acquisition, and specific product features.
Cross-Functional Support: Act as the marketing point-of-contact ensuring all assets align with our core values and messaging.
What we're looking for in you:
- Experience in a B2B marketing role, ideally in fintech, legaltech, SaaS, or professional services – some previous agency experience is valuable
- The ability to take a piece of content and find its angle - you can look at raw material and spot the stronger story it's telling, whether that's framing a survey as proprietary research, turning a compliance update into a point of view, or giving a thought leadership piece the edge it needs to actually land
- Comfortable working with data (Google Search Console, GA4, LinkedIn analytics)
- You already use AI tools to get more done, and you're good at it. You'll also have an interest in how brands show up in AI search (ChatGPT, Perplexity, Gemini)
- BIG plus: HubSpot CMS experience - you've built and edited pages, not just sent emails
Our Promise: Shieldpay is an equal opportunities employer. For Shieldpay building a fair and transparent workforce begins with the recruitment process that does not discriminate on the grounds of gender, sexual orientation, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We offer flexible working options, such as flexible hours and hybrid work, to support our employees' work-life balance.
Marketing Executive in London employer: Shieldpay
At Shieldpay, we pride ourselves on being an innovative and inclusive employer that values creativity and collaboration. As a Marketing Executive, you'll thrive in a dynamic work culture that encourages professional growth and offers flexible working options to support your work-life balance. With opportunities to engage in meaningful projects and leverage cutting-edge AI tools, you'll play a pivotal role in driving our marketing efforts while enjoying the benefits of a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the fintech and legal sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect Marketing Executive role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, campaigns, and any analytics you've worked on. This is your chance to demonstrate how you can drive revenue growth and generate leads, just like we do at StudySmarter.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Shieldpay, and express your interest. Tailor your message to highlight how you can contribute to their marketing efforts and make an impact.
✨Tip Number 4
Stay updated on industry trends! Follow thought leaders in fintech and legaltech, and share your insights on social media. This not only builds your personal brand but also shows potential employers that you’re passionate and knowledgeable about the field.
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can take a piece of content and give it a unique angle. Don't just tell us about your experience; show us how you can make our messaging stand out in the fintech space.
Get Hands-On with the Details:We love candidates who aren't afraid to get their hands dirty! If you've got experience with HubSpot or basic HTML/CSS, mention it. Highlight any projects where you've managed website content or created engaging social media posts. It’s all about showing us you can dive into the nitty-gritty.
Data-Driven Decisions Matter:Make sure to emphasise your comfort with data analytics tools like Google Search Console and LinkedIn analytics. We want to know how you've used data to inform your marketing strategies in the past. Share specific examples of how your insights led to successful campaigns!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows us you’re keen on joining the Shieldpay team. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Shieldpay
✨Know Your Stuff
Before the interview, dive deep into Shieldpay's mission and values. Familiarise yourself with their marketing strategies, especially in the fintech and legal sectors. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your creative thinking. Whether it's a unique campaign you launched or a piece of content that stood out, be ready to discuss how you can bring that same creativity to Shieldpay's marketing efforts.
✨Get Comfortable with Data
Brush up on your data analysis skills. Be prepared to discuss how you've used tools like Google Search Console or HubSpot analytics in previous roles. Showing that you can track performance and make data-driven decisions will set you apart.
✨Embrace AI Tools
Since Shieldpay uses AI in their content production, come equipped with examples of how you've successfully integrated AI tools into your workflow. This will demonstrate your adaptability and readiness to leverage technology in your marketing strategies.
