At a Glance
- Tasks: Lead marketing strategies for a premium fashion brand and enhance customer experiences.
- Company: Shibumi, a growing independent British fashion brand with a focus on quality and style.
- Benefits: Competitive salary based on experience and the chance to shape marketing direction.
- Other info: Opportunity for autonomy and growth in a dynamic fashion environment.
- Why this job: Make a real impact in a creative role within a stylish and ambitious brand.
- Qualifications: Experience in fashion marketing, strong communication skills, and a passion for brand building.
The predicted salary is between 60000 - 80000 £ per year.
Shibumi is a premium British fashion brand creating timeless, beautifully crafted clothing for women and men who appreciate effortless style, exceptional quality and outstanding customer service.
As we continue to grow, we're looking for an experienced and commercially minded Marketing Manager to take ownership of our marketing function and help drive the next stage of our growth.
The Role This is a strategic, hands‑on role for someone who understands premium fashion brands and knows how to combine creativity with commercial thinking.
You'll be responsible for developing and delivering our marketing strategy, owning the customer journey, analysing performance and ensuring every customer touchpoint reflects the Shibumi brand while delivering measurable business growth.
We are looking for someone that has the ability and vision to make a genuine impact on an ambitious independent fashion brand.
Key Responsibilities Develop and implement Shibumi's overall marketing strategy.
Own and continually improve the complete customer journey, from first brand discovery through to repeat purchase and customer loyalty.
Plan and manage the annual marketing calendar, including product launches, campaigns and seasonal activity.
Create, manage and optimise Facebook and Instagram advertising campaigns to drive customer acquisition, brand awareness and sales.
Building and optimise beautiful Pinterest boards for marketing.
Monitor advertising performance, continually testing audiences, creative and messaging to maximise return on investment (ROI) and return on ad spend (ROAS).
Manage Klaviyo email marketing, including campaigns, automated flows, segmentation and customer retention.
Manage Shopify website content, merchandising and conversion optimisation.
Develop SEO, blog content and organic website traffic.
Analyse marketing performance using Shopify, GA4, Klaviyo and Meta reporting.
Produce monthly KPI reports with clear insights, recommendations and actions.
Work closely with our Brand & Customer Experience Manager to ensure a consistent brand message across every customer touchpoint.
The ability to use AI and modern marketing technology to improve productivity, support content creation and enhance marketing performance when needed.
About You We're looking for someone who loves building brands and can demonstrate measurable commercial success through marketing.
You'll have: Proven experience developing and delivering marketing strategies that generate business growth.
Experience working with fashion, lifestyle or premium e-commerce brands.
Excellent copywriting and communication skills, with the ability to write compelling emails, blogs and marketing content that reflects the Shibumi brand.
A strong understanding of luxury branding, customer behaviour and the complete customer journey.
An excellent eye for style, aesthetics and visual storytelling.
Strong use of Photo shop / Lightroom / Adobe Suite Strong experience managing and optimising Facebook and Instagram advertising campaigns.
Experience using Shopify, Klaviyo, Google Analytics (GA4) and Meta Ads Manager.
A highly analytical mindset, with confidence interpreting data and making commercially driven decisions.
Experience setting KPIs, measuring performance and reporting on marketing results.
Confidence using AI tools to improve productivity, creativity and marketing effectiveness.
A proactive, organised and self‑motivated approach.
The ability to take ownership, work independently and deliver results with minimal supervision.
A genuine enthusiasm for growing an independent premium fashion brand.
Success in This Role Success won't be measured by how much marketing activity you produce, but by the results you deliver.
You'll be expected to drive measurable improvements in areas such as: Revenue growth Website conversion rate Customer acquisition Return on ad spend (ROAS) Customer retention and repeat purchase rate Return on marketing investment (ROMI) Why Join Shibumi?
This is an opportunity to become a key part of a growing independent British fashion brand where you'll have genuine ownership, autonomy and the chance to shape the future of our marketing.
If you're passionate about premium fashion, enjoy combining creativity with commercial thinking and want to make a measurable impact, we'd love to hear from you.
Please send in an application with a cover letter telling us why you would be a great fit for this role and your experience. #J-18808-Ljbffr
Marketing for a Boutique Fashion Brand employer: Shibumi
Shibumi is an exceptional employer that fosters a dynamic work environment where innovation and collaboration thrive. With a strong focus on professional growth, employees are encouraged to develop their skills and advance their careers while working alongside talented teams in the exciting SaaS industry. The company's commitment to employee well-being and a supportive culture makes it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing for a Boutique Fashion Brand
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Shibumi!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Shibumi.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Shibumi.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Shibumi!
We think you need these skills to ace Marketing for a Boutique Fashion Brand
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Shibumi.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Shibumi!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Shibumi. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Shibumi
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
