At a Glance
- Tasks: Create engaging content strategies and write across various formats for Spend Optimization Services.
- Company: Join SHI, a leading minority- and woman-owned enterprise in the U.S.
- Benefits: Enjoy health benefits, professional growth, and a commitment to diversity and inclusion.
- Other info: Work in a dynamic environment with opportunities for continuous learning and career advancement.
- Why this job: Make an impact by translating complex ideas into compelling narratives that drive awareness.
- Qualifications: 7+ years in content marketing with strong writing skills and teamwork experience.
The predicted salary is between 60000 - 75000 £ per year.
SHI is seeking a Content Strategist & Writer – Spend Optimization Services to support the Spend Optimization Services solution pillar as part of the Editorial and Research team.
Responsibilities
- Develop content strategies aligned to Spend Optimization Services business goals, go‑to‑market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives.
- Own full‑funnel written content across formats (blogs, eBooks, whitepapers, webinars, e‑mail campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages.
- Collaborate on non‑written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels.
- Create product‑adjacent and partner‑facing content, including solution briefs, one‑pagers, and FAQs, while partnering with creative teams on web copy.
- Develop innovative approaches to building awareness and demand in a data‑driven, cost‑optimization‑focused landscape, including buyer‑led topic clusters and modular, reusable content strategies.
- Utilize AI tools effectively to support research and drafting while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines.
- Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability.
- Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way.
- Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry‑leading thought leadership.
- Integrate cross‑solution messaging and align content to broader company narratives where appropriate.
- Continuously improve existing content through refreshes, repackaging, and optimization.
- Apply SEO and AEO best practices to improve content discoverability, search rankings, and performance across web and campaign assets.
Key Qualifications
- Bachelor’s Degree in Communications or a related field, or equivalent work experience.
- 7+ years of experience in content marketing, editorial, or B2B/technical writing.
- Proven experience writing across multiple formats, including digital, long‑form, and executive‑level content.
- Demonstrated ability to communicate complex ideas effectively.
- Experience working with cross‑functional teams including marketing, creative, and subject matter experts.
- Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush.
- Ability to travel to SHI, partner, and customer events as needed.
- Preferred: Experience in spend optimization, IT financial management, licensing, procurement, or cost optimization services.
- Preferred: Familiarity with product marketing concepts such as positioning, personas, and value propositions.
- Preferred: Experience creating sales enablement or go‑to‑market aligned content.
Benefits
- Diversity and inclusion commitment, being the largest minority‑ and woman‑owned enterprise in the U.S.
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to provide peace of mind.
- World‑class facilities and the technology you need to thrive, in our offices or remotely.
SHI UK is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected status. We encourage applications from all qualified candidates and are dedicated to providing a fair and accessible recruitment process.
Content Strategist & Writer - Spend Optimization Services in Milton Keynes employer: SHI Corporation UK Limited
At SHI, we pride ourselves on being a leading employer that champions diversity and inclusion, offering a supportive work culture where creativity thrives. As the largest minority- and woman-owned enterprise in the U.S., we provide our employees with continuous professional growth opportunities, comprehensive health and wellness benefits, and state-of-the-art facilities to ensure you have everything you need to succeed, whether in the office or working remotely.
Contact Details:
SHI Corporation UK Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist & Writer - Spend Optimization Services in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially content that aligns with spend optimization. This will give potential employers a taste of what you can do and how you think.
✨Tip Number 3
Prepare for interviews by researching the company and its services. Understand their approach to spend optimization and come armed with ideas on how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Strategist & Writer - Spend Optimization Services in Milton Keynes
Some tips for your application 🫡
Tailor Your Content:Make sure your application reflects the specific skills and experiences that align with the Content Strategist & Writer role. We want to see how you can translate complex ideas into clear narratives, so highlight relevant examples from your past work.
Showcase Your Versatility:Since this role involves various content formats, don’t shy away from showcasing your experience across blogs, eBooks, and more. We love seeing a diverse portfolio, so include links or samples that demonstrate your writing prowess in different styles.
Be Data-Driven:We’re looking for someone who understands the importance of data in content strategy. Mention any experience you have with SEO, AEO, or using analytics tools to optimise content performance. This will show us you can create impactful content that drives results.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, we love seeing candidates who follow our process!
How to prepare for a job interview at SHI Corporation UK Limited
✨Know Your Content Inside Out
Before the interview, dive deep into the specifics of content strategies related to spend optimisation. Familiarise yourself with SHI's services and how they align with industry trends. This will help you articulate your understanding of the role and demonstrate your ability to translate complex ideas into compelling narratives.
✨Showcase Your Versatility
Be prepared to discuss your experience across various content formats. Bring examples of your work, such as blogs, eBooks, or webinars, that highlight your ability to engage different audiences. This will show that you can own full-funnel written content and adapt your style to meet diverse needs.
✨Collaborate Like a Pro
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with marketing, creative, or subject matter experts. Highlight your teamwork skills and how you’ve contributed to cohesive storytelling across channels.
✨Stay Ahead of Industry Trends
Research current trends in IT spend optimisation and financial governance before your interview. Be ready to discuss how these insights can connect to SHI’s services. This shows your proactive approach and ability to integrate relevant content into broader company narratives.
