At a Glance
- Tasks: Lead and execute innovative account-based marketing programs for multinational customers.
- Company: Join SHI, a diverse and inclusive tech leader focused on growth.
- Benefits: Enjoy health benefits, professional growth, and a supportive work environment.
- Other info: Work in a dynamic environment with opportunities for continuous learning.
- Why this job: Make a real impact in global marketing strategies and drive regional success.
- Qualifications: 4-6 years in B2B marketing with strong project management skills.
The predicted salary is between 50000 - 70000 £ per year.
SHI is seeking a Sr. Account Based Marketing Manager to lead and execute account‑based marketing (ABM) programs focused on the expansion of existing multinational customers and regional growth objectives across SHI’s Growth Markets, with primary emphasis on the UK, EMEA, Canada, and APAC. This role is focused on ABM program execution, orchestration, and regional activation. The Manager owns the day‑to‑day planning and delivery of ABM strategy that supports global account expansion, regional pipeline growth, and alignment across sales, partners, and marketing.
Global Account‑Based Marketing Execution
- Execute ABM programs focused on expanding SHI’s footprint within existing multinational customer accounts across Growth Markets.
- Support coordinated global‑to‑local ABM plays that align global account priorities with regional sales execution in the UK, EMEA, Canada, and APAC.
- Partner with global and regional account teams to ensure marketing activity supports agreed expansion goals and account plans.
ABM Program Delivery and Orchestration
- Deliver defined ABM motions (1:1, 1:few and 1:many) aligned to Growth Markets priorities and global expansion opportunities.
- Coordinate execution across digital, field, partner, and sales‑supported ABM activities.
- Ensure ABM programs are delivered consistently across regions while allowing for local customization where required.
- Maintain strong operational discipline around targeting, sequencing, and follow‑through.
Regional Activation and Alignment
- Work closely with regional sales and marketing stakeholders to activate ABM plays in‑market.
- Help ensure regional teams understand account priorities, campaign objectives, and expected actions.
- Support alignment between global account owners and regional sellers to improve execution consistency.
Partner Alignment and Campaign Support
- Support partner‑involved ABM initiatives where partners play a role in customer expansion.
- Coordinate with partner and internal teams to ensure ABM campaigns are properly scoped, executed, and tracked.
- Help ensure partner‑aligned ABM investments drive measurable impact within target accounts.
Measurement, Reporting, and Optimization
- Track ABM performance across target account lists, including engagement, coverage, and pipeline contribution by region.
- Maintain accurate reporting inputs for Growth Markets ABM scorecards and reviews.
- Identify gaps, friction points, and optimization opportunities within ABM execution and elevate insights to Growth Markets leadership.
Success Metrics
- Engagement and coverage within named multinational target accounts.
- Regional pipeline contribution tied to ABM programs.
- Adoption of ABM motions by regional sales teams.
- Consistent execution of ABM plays across Growth Markets.
- Performance against defined ABM KPIs and quarterly objectives.
Skill Level Requirements & Other Requirements
- 4–6 years of experience in B2B account‑based marketing or demand generation.
- Experience supporting multinational or multi‑region sales teams.
- Strong understanding of ABM concepts, targeting, and orchestration.
- Experience working with partner‑influenced campaigns is a plus.
- Strong execution and project management skills.
Benefits
- Our commitment to diversity, as the largest minority‑ and woman‑owned enterprise in the U.S.
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- World‑class facilities and the technology you need to thrive – in our offices or yours.
SHI UK is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected status. We encourage applications from all qualified candidates and we are dedicated to providing a fair and accessible recruitment process.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Sr. Account Based Marketing Manager in London employer: SHI Corporation UK Limited
At SHI International Corp., we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through comprehensive training programs and opportunities for advancement, particularly in our vibrant UK office. With a focus on customer-centric outcomes and a supportive environment, we empower our team to excel in their roles while building meaningful relationships with key partners like Microsoft.
Contact Details:
SHI Corporation UK Limited Recruitment Team
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