At a Glance
- Tasks: Create engaging content strategies and write across various formats to support business goals.
- Company: Join SHI, a leading minority- and woman-owned enterprise committed to diversity.
- Benefits: Enjoy professional growth, health benefits, and a supportive work environment.
- Other info: Work remotely or in world-class facilities with cutting-edge technology.
- Why this job: Make an impact by translating complex ideas into compelling narratives in a dynamic industry.
- Qualifications: 7+ years in content marketing with strong writing and collaboration skills.
The predicted salary is between 50000 - 60000 £ per year.
SHI is seeking a Content Strategist & Writer – Spend Optimization Services to support the Spend Optimization Services solution pillar as part of the Editorial and Research team.
Responsibilities
- Develop content strategies aligned to Spend Optimization Services business goals, go‑to‑market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives.
- Own full‑funnel written content across formats (blogs, eBooks, whitepapers, webinars, e‑mail campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages.
- Collaborate on non‑written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels.
- Create product‑adjacent and partner‑facing content, including solution briefs, one‑pagers, and FAQs, while partnering with creative teams on web copy.
- Develop innovative approaches to building awareness and demand in a data‑driven, cost‑optimization‑focused landscape, including buyer‑led topic clusters and modular, reusable content strategies.
- Utilize AI tools effectively to support research and drafting while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines.
- Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability.
- Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way.
- Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry‑leading thought leadership.
- Integrate cross‑solution messaging and align content to broader company narratives where appropriate.
- Continuously improve existing content through refreshes, repackaging, and optimization.
- Apply SEO and AEO best practices to improve content discoverability, search rankings, and performance across web and campaign assets.
Key Qualifications
- Bachelor’s Degree in Communications or a related field, or equivalent work experience.
- 7+ years of experience in content marketing, editorial, or B2B/technical writing.
- Proven experience writing across multiple formats, including digital, long‑form, and executive‑level content.
- Demonstrated ability to communicate complex ideas effectively.
- Experience working with cross‑functional teams including marketing, creative, and subject matter experts.
- Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush.
- Ability to travel to SHI, partner, and customer events as needed.
- Preferred: Experience in spend optimization, IT financial management, licensing, procurement, or cost optimization services.
- Preferred: Familiarity with product marketing concepts such as positioning, personas, and value propositions.
- Preferred: Experience creating sales enablement or go‑to‑market aligned content.
Benefits
- Diversity and inclusion commitment, being the largest minority‑ and woman‑owned enterprise in the U.S.
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to provide peace of mind.
- World‑class facilities and the technology you need to thrive, in our offices or remotely.
Equal Employment Opportunity
SHI UK is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected status. We encourage applications from all qualified candidates and are dedicated to providing a fair and accessible recruitment process.
Content Strategist & Writer - Spend Optimization Services employer: SHI Corporation UK Limited
At SHI, we pride ourselves on being a leading employer that champions diversity and inclusion, offering a supportive environment where creativity thrives. As the largest minority- and woman-owned enterprise in the U.S., we provide our employees with continuous professional growth opportunities, comprehensive health and wellness benefits, and access to world-class facilities and technology, whether working in-office or remotely. Join us in a culture that values collaboration and innovation, making a meaningful impact in the field of spend optimization services.
Contact Details:
SHI Corporation UK Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist & Writer - Spend Optimization Services
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially content that aligns with spend optimization and B2B writing. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its services. Understand their approach to spend optimization and think about how your experience can contribute to their goals. Be ready to discuss your ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Strategist & Writer - Spend Optimization Services
Some tips for your application 🫡
Tailor Your Content:Make sure your application reflects the specific skills and experiences that align with the role of Content Strategist & Writer. We want to see how you can translate complex ideas into clear narratives, so don’t hold back on showcasing your best work!
Showcase Your Versatility:Since the role involves various content formats, include examples of your writing across blogs, eBooks, and more. We love seeing a diverse portfolio that demonstrates your ability to engage different audiences and adapt your style.
Highlight Collaboration Skills:This position requires working with cross-functional teams, so share experiences where you've collaborated effectively. We’re keen to know how you’ve partnered with others to create cohesive content strategies.
Use Our Website to Apply:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at SHI Corporation UK Limited
✨Know Your Content Inside Out
Before the interview, dive deep into the specifics of content strategies related to spend optimisation. Familiarise yourself with SHI's services and how they align with industry trends. This will help you articulate your understanding of the role and demonstrate your ability to translate complex ideas into compelling narratives.
✨Showcase Your Versatility
Prepare examples of your work across different formats like blogs, eBooks, and webinars. Be ready to discuss how you've collaborated on non-written content too, such as videos or infographics. This will highlight your adaptability and ability to create cohesive storytelling across various channels.
✨Bring Data to the Table
Since the role focuses on data-driven content strategies, come prepared with insights or case studies that showcase your experience in using data to inform content decisions. Discuss how you've applied SEO and AEO best practices to improve content performance in previous roles.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in SHI's approach to spend optimisation and content strategy. Inquire about their current challenges or future goals in this area. This not only demonstrates your enthusiasm but also helps you gauge if the company aligns with your career aspirations.
