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- Tasks: Lead brand strategy and develop integrated marketing campaigns for top trade brands.
- Company: Join Sherwin-Williams, a leader in protective coatings with a vibrant culture.
- Benefits: Enjoy competitive salary, hybrid work, career growth, and wellness programmes.
- Why this job: Make a real impact on trusted brands in the trade and DIY sectors.
- Qualifications: Experience in brand management and strong marketing skills required.
- Other info: Dynamic environment with continuous training and international career opportunities.
The predicted salary is between 36000 - 60000 £ per year.
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results.
Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
- Life with rewards, benefits and the flexibility to enhance your health and well-being
- Career with opportunities to learn, develop new skills and grow your contribution
- Connection with an inclusive team and commitment to our own and broader communities
Eligibility to Work: You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.
Equal Opportunity Employer: An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
We’re looking for a proactive, commercially minded Brand Manager to join our team and make an impact across a portfolio of market-leading brands. You’ll own the strategy and performance for Purdy, Geocel, and Thompsons in the trade sector, while also supporting Ronseal in the DIY space - one of the most trusted names in home improvement. This is a fantastic opportunity to shape brand positioning, drive demand with trade professionals, and deliver insight-led marketing that strengthens equity and commercial outcomes.
What You’ll Do:
- Lead brand strategy for Purdy, Geocel, and Thompsons - from positioning to execution.
- Support Ronseal initiatives in DIY, ensuring consistency and impact.
- Develop integrated marketing campaigns across digital, social, trade media, events, and in-branch.
- Drive visibility and advocacy in merchant channels (e.g. Screwfix, Toolstation, independents).
- Partner with sales, product, shopper, digital and external agencies to deliver cohesive brand activity.
- Manage budgets and measure performance to maximize ROI.
Location: Wokingham, Winnersh (Hybrid: 3 days on site / 2 days remote)
Reports to: Senior Brand Manager - Ronseal & Trade Brands
What We’re Looking For:
- Proven experience in brand management (preferably FMCG, trade, DIY, or related sectors).
- Strong understanding of the trade and merchant environment.
- Skilled in integrated marketing planning and campaign delivery.
- Commercially minded, insight-driven, and highly collaborative.
About You: You’re a strategist and a storyteller who knows how to build brands professionals trust. You thrive in a fast-paced environment, love working cross-functionally, and take pride in creating campaigns that make a real difference. Ready to make your mark? Apply now and help us shape the future of some of the most respected brands in the trade and DIY sectors!
Our offer to you:
- A competitive salary and company bonus
- Company contributed pension
- Work life balance - hybrid and flexible working schedule (3 days in the Reading office, 2 wfh)
- Career growth opportunities in a truly international environment
- Innovation leaders in the protective coatings industry
- Sherwin Academy offers continuous training programmes for all seniority levels
- Attractive wellbeing, mental health, women & inclusion and ID&E programmes
Brand Marketing Manager Ronseal & Trade Brands in Wokingham employer: SherwinWilliamsUk
Contact Detail:
SherwinWilliamsUk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager Ronseal & Trade Brands in Wokingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Sherwin-Williams. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the brand! When you get an interview, make sure to highlight your love for Ronseal and the trade brands. Share ideas on how you could elevate their marketing strategy – it’ll show you’re proactive and invested.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of Brand Marketing Manager. Be ready to discuss specific campaigns you've worked on and the results they achieved.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Sherwin-Williams team!
We think you need these skills to ace Brand Marketing Manager Ronseal & Trade Brands in Wokingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how your skills and experiences align with our mission to inspire and improve the world. Make it personal and relatable!
Tailor Your CV: Don’t just send a generic CV! Take the time to tailor it specifically for the Brand Marketing Manager role. Highlight your experience in FMCG, trade, or DIY sectors, and showcase how you've driven successful marketing campaigns in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of your achievements and how they relate to the responsibilities outlined in the job description. Keep it engaging and concise!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and genuinely interested in joining our team!
How to prepare for a job interview at SherwinWilliamsUk
✨Know Your Brands Inside Out
Before the interview, dive deep into Sherwin-Williams' brands like Purdy, Geocel, and Ronseal. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their brand strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will illustrate your experience and ability to drive demand and visibility in the trade sector.
✨Emphasise Collaboration Skills
Since the role requires working cross-functionally, be ready to discuss how you've successfully partnered with sales, product teams, and external agencies. Share stories that showcase your collaborative spirit and how it led to successful outcomes.
✨Ask Insightful Questions
Prepare thoughtful questions about Sherwin-Williams' future brand initiatives or challenges in the trade market. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
