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For Companies At a Glance
- Tasks: Lead brand strategy and develop integrated marketing campaigns for top brands.
- Company: Join Sherwin-Williams, a leader in protective coatings with a collaborative culture.
- Benefits: Enjoy competitive salary, company bonus, hybrid work, and career growth opportunities.
- Why this job: Make a real impact on respected brands in the trade and DIY sectors.
- Qualifications: Experience in brand management and strong understanding of the trade environment.
- Other info: Dynamic team with a commitment to innovation and personal development.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a proactive, commercially minded Brand Manager to join our team and make an impact across a portfolio of market-leading brands. You will own the strategy and performance for Purdy, Geocel, and Thompsons in the trade sector, while also supporting Ronseal in the DIY space - one of the most trusted names in home improvement. This is a fantastic opportunity to shape brand positioning, drive demand with trade professionals, and deliver insight-led marketing that strengthens equity and commercial outcomes.
What You Will Do
- Lead brand strategy for Purdy, Geocel, and Thompsons - from positioning to execution.
- Support Ronseal initiatives in DIY, ensuring consistency and impact.
- Develop integrated marketing campaigns across digital, social, trade media, events, and in-branch.
- Drive visibility and advocacy in merchant channels (e.g. Screwfix, Toolstation, independents).
- Partner with sales, product, shopper, digital and external agencies to deliver cohesive brand activity.
- Manage budgets and measure performance to maximize ROI.
Location: Wokingham, Winnersh (Hybrid: 3 days on site / 2 days remote)
Reports to: Senior Brand Manager - Ronseal & Trade Brands
What We Are Looking For
- Proven experience in brand management (preferably FMCG, trade, DIY, or related sectors).
- Strong understanding of the trade and merchant environment.
- Skilled in integrated marketing planning and campaign delivery.
- Commercially minded, insight-driven, and highly collaborative.
About You
You are a strategist and a storyteller who knows how to build brands professionals trust. You thrive in a fast-paced environment, love working cross-functionally, and take pride in creating campaigns that make a real difference.
Ready to make your mark? Apply now and help us shape the future of some of the most respected brands in the trade and DIY sectors.
Our offer to you:
- A competitive salary and company bonus
- Company contributed pension
- Work life balance - hybrid and flexible working schedule (3 days in the Reading office, 2 wfh)
- Career growth opportunities in a truly international environment
- Innovation leaders in the protective coatings industry
- Sherwin Academy offers continuous training programmes for all seniority levels
- Attractive wellbeing, mental health, women & inclusion and ID&E programmes
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
- Life - with rewards, benefits and the flexibility to enhance your health and well-being
- Career - with opportunities to learn, develop new skills and grow your contribution
- Connection - with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible.
Eligibility to Work
You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying.
Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Brand Marketing Manager in Wokingham employer: SherwinWilliamsUk
Contact Detail:
SherwinWilliamsUk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager in Wokingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and brand strategies. This will give you an edge when discussing your experience during interviews and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market positioning and be ready to discuss how you can contribute to their success. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and making an impact in the brand marketing space.
We think you need these skills to ace Brand Marketing Manager in Wokingham
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand marketing shine through! Share specific examples of how you've successfully managed brands in the past, especially in the trade or DIY sectors. We want to see your enthusiasm and how you can make an impact with our portfolio.
Tailor Your Application: Make sure to customise your application for the Brand Marketing Manager role. Highlight your experience with integrated marketing campaigns and your understanding of the trade environment. This shows us that you’re not just sending a generic application but are genuinely interested in this position.
Be Insight-Driven: We love data-driven decisions! In your application, mention how you've used insights to shape brand strategies and drive demand. This will demonstrate your commercially minded approach and how you can contribute to our goals at StudySmarter.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through in your application. Share your storytelling skills and how you connect with audiences. Remember, we’re looking for someone who can build trust with professionals in the trade sector!
How to prepare for a job interview at SherwinWilliamsUk
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their positioning, target audience, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can enhance their market presence.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in brand management, especially in FMCG or DIY sectors. Be ready to share specific examples of how you've developed and executed successful marketing strategies that drove demand and improved brand equity.
✨Be Ready for Collaboration Questions
Since this role involves working cross-functionally, think of examples where you've successfully partnered with sales, product, or external agencies. Highlight your collaborative approach and how it led to cohesive brand activities.
✨Demonstrate Your Commercial Acumen
Brush up on your understanding of budget management and ROI measurement. Be prepared to discuss how you've maximised marketing budgets in the past and the impact it had on brand performance. This will show you're commercially minded and results-driven.
