Territory Sales Consultant in London

The role of a Territory Sales Consultant (TSC) is an excellent opportunity to actively drive sales growth, create demand and expand product awareness across assigned B&Q stores. As a TSC at Sherwin-Williams, you will be expected to create demand where none exists, open conversations that others avoid, and take full ownership of growing your territory - even when conditions are uncertain. This is a field-based, commercially focused role covering B&Q stores (Reading, Newbury, Oxford, Witney and Abingdon). Candidates must live within the territory. This position is ideal for a sales professional with retail sales or service experience who is energized by creating opportunities, influencing others, and building momentum in dynamic environments. In return, we offer an exciting career with ongoing support and development, attractive salary, uncapped sales bonus, car, lunch allowance and a company pension. What You Will Do As a Territory Sales Consultant, you will go beyond maintaining stores - you will create opportunity, drive demand and build long-term value: Proactively create sales opportunities within each store by identifying gaps, underperformance and untapped potential - without waiting for direction Build and nurture strong relationships with store associates, store management and key stakeholders to influence behaviour and drive product advocacy Deliver engaging product and sales training sessions that equip store teams to sell more confidently and effectively Continuously promote and represent the brand to both store teams and consumers, positioning value rather than just products Identify and act on opportunities for upselling, cross-selling and space optimisation, turning insight into action Take ownership of in-store performance by ensuring merchandising, displays, signage and stock presence maximise sales impact Plan and execute in-store events and activations that generate demand and increase conversion Use CRM tools to track activity, build pipeline visibility and identify growth opportunities Ensure in-store activity is executed with pace, discipline and consistency across your territory Proactively identify and engage pro-consumer customers within store, initiating meaningful conversations to assess trade potential and future value. Secure consent to maintain ongoing contact and build a pipeline of emerging trade accounts. How You Will Succeed In this role, success is defined not just by outcomes, but by how you create momentum: You take action without waiting for perfect conditions You remain persistent and effective when facing resistance or slow progress You are energized by opening new conversations and influencing others You take ownership for growing your territory - not just maintaining it You continuously learn, adapt and refine your approach based on feedback and results You balance short-term wins with building long-term customer value You collaborate effectively across teams, thinking beyond individual store performance You take ownership of nurturing these relationships through tailored support and regular engagement You collaborate with the Trade sales specialist to develop the traders into sustainable business customers What We Are Looking For Experience in Customer Service, Sales, Retail, Marketing or Merchandising Demonstrated ability to influence, coach or develop others A proactive, self-starting approach with a strong sense of ownership and accountability Confidence working in a fast-paced, changing environment with ambiguity and competing priorities Evidence of resilience, persistence and a drive to achieve results through others Retail experience is advantageous Willingness to work a flexible schedule (including a minimum of 2 Saturdays per month and