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For Companies At a Glance
- Tasks: Lead brand strategy and develop impactful marketing campaigns for top brands.
- Company: Join Sherwin-Williams, a leader in protective coatings with a vibrant culture.
- Benefits: Enjoy competitive salary, bonuses, hybrid work, and career growth opportunities.
- Why this job: Make your mark by shaping respected brands in the trade and DIY sectors.
- Qualifications: Experience in brand management and strong marketing skills required.
- Other info: Dynamic environment with continuous training and a commitment to well-being.
The predicted salary is between 36000 - 60000 £ per year.
What You’ll Do
- Lead brand strategy for Purdy, Geocel, and Thompsons - from positioning to execution.
- Support Ronseal initiatives in DIY, ensuring consistency and impact.
- Develop integrated marketing campaigns across digital, social, trade media, events, and in-branch.
- Drive visibility and advocacy in merchant channels (e.g. Screwfix, Toolstation, independents).
- Partner with sales, product, shopper, digital and external agencies to deliver cohesive brand activity.
- Manage budgets and measure performance to maximize ROI.
Location: Wokingham, Winnersh (Hybrid: 3 days on site / 2 days remote)
Reports to: Senior Brand Manager - Ronseal & Trade Brands
What We’re Looking For
- Proven experience in brand management (preferably FMCG, trade, DIY, or related sectors).
- Strong understanding of the trade and merchant environment.
- Skilled in integrated marketing planning and campaign delivery.
- Commercially minded, insight-driven, and highly collaborative.
- Driving license and own car.
About You
You’re a strategist and a storyteller who knows how to build brands professionals trust. You thrive in a fast-paced environment, love working cross-functionally, and take pride in creating campaigns that make a real difference.
Ready to make your mark? Apply now and help us shape the future of some of the most respected brands in the trade and DIY sectors.
Our offer to you...
- A competitive salary and company bonus.
- Company contributed pension.
- Work life balance – hybrid and flexible working schedule (3 days in the Reading office, 2 wfh).
- Career growth opportunities in a truly international environment.
- Innovation leaders in the protective coatings industry.
- Sherwin Academy offers continuous training programmes for all seniority levels.
- Attractive wellbeing, mental health, women & inclusion and ID&E programmes.
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
- Life … with rewards, benefits and the flexibility to enhance your health and well-being.
- Career … with opportunities to learn, develop new skills and grow your contribution.
- Connection … with an inclusive team and commitment to our own and broader communities.
It’s all here for you... let’s Create Your Possible.
Eligibility to Work
You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.
Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.
Brand Manager in Reading employer: Sherwin-Williams
Contact Detail:
Sherwin-Williams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and brand strategies. This is your chance to visually demonstrate what you can bring to the table, especially in a creative role like Brand Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their positioning and recent campaigns, so you can discuss how your experience aligns with their goals. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in the brand management space.
We think you need these skills to ace Brand Manager in Reading
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Share specific examples of how you've successfully led brand strategies in the past, especially in sectors like FMCG or DIY. We want to see that you’re not just a strategist but also a storyteller who can connect with our audience.
Tailor Your Application: Make sure to customise your application for the Brand Manager role. Highlight your experience with integrated marketing campaigns and your understanding of the trade and merchant environment. This shows us that you’ve done your homework and are genuinely interested in what we do at Sherwin-Williams.
Be Data-Driven: We love numbers! When discussing your previous roles, include metrics that demonstrate your success in managing budgets and measuring performance. This will help us see how you maximise ROI and drive visibility in merchant channels, which is key for this position.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Sherwin-Williams
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their positioning, target audience, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive brand visibility.
✨Understand the Trade Environment
Brush up on the trade and merchant landscape, especially focusing on key players like Screwfix and Toolstation. Being able to discuss how you would engage with these channels will impress the interviewers and show you're ready to hit the ground running.
✨Be Ready to Collaborate
Since the role involves working cross-functionally, think of examples where you've successfully collaborated with sales, product, or external agencies. Emphasising your teamwork skills will highlight your fit for a role that requires strong collaboration.
