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- Tasks: Create and manage engaging email campaigns to boost member engagement and retention.
- Company: Join the Royal College of General Practitioners, supporting over 55,000 members.
- Benefits: Enjoy flexible working, 27 days leave, and a generous pension scheme.
- Why this job: Make a real impact in healthcare while developing your marketing skills.
- Qualifications: Experience in email marketing and proficiency with platforms like Dotdigital.
- Other info: Be part of a dynamic team with opportunities for professional growth.
The predicted salary is between 21300 - 21300 £ per year.
Employment Details
- Part time, 21 hours per week
- Fixed Term Contract – 12 months until 31 March 2027
- Grade FL, Salary £21,300 per annum (FTE £35,500)
- Location: London (Hybrid working – minimum 1 day per week in the office)
- Closing date: Sunday 15 March 2026
- Interview dates: 18–20 March 2026 (In‑person interviews if possible)
We reserve the right to close the advert sooner should we receive sufficient suitable applications before the closing date deadline.
Role Summary
The Royal College of General Practitioners (RCGP) is excited to be recruiting for an Email Marketing Officer to support the promotion of a wide variety of events, learning resources, membership support tools and initiatives, and more, to help drive member awareness, engagement and increase membership retention. The Email Marketing Officer plays a crucial role in delivering our member‑focused email communications for a wide variety of member products, resources, services and events. Email is our number one communication channel, and this role ensures that key messages and promotions are communicated to members in an impactful way that strengthens member engagement, retention and acquisition by clearly communicating the Membership Value Proposition (MVP).
As Email Marketing Officer, you will join the College at a time when member acquisition and engagement has never been more crucial. As part of a marketing team of seven, you will build, test, and deploy email marketing campaigns that drive engagement and reinforce the value of College membership to our audiences. Through a test‑and‑learn approach, you will provide insight into email performance for an optimised approach to future campaigns and messaging.
Responsibilities
- Build, test and deploy email marketing campaigns that drive engagement and reinforce the value of College membership.
- Provide insight into email performance and optimise future campaigns through a test‑and‑learn approach.
- Craft compelling messages across all email communications, maintaining sharp eye for detail.
- Collaborate with cross‑functional teams and manage tasks using monday.com.
- Produce email marketing content using Dotdigital and other marketing tools.
Qualifications
- Hands‑on experience in email marketing production and a strong understanding of email marketing best practice.
- Proficiency in using email marketing platforms such as Dotdigital.
- Experience with task‑management tools such as monday.com.
- Enthusiastic and innovative approach with a passion for member engagement.
Benefits
- 27 days annual leave (plus bank holidays)
- Flexible working and hybrid working
- Generous pension scheme (8% employer contribution)
- Season ticket loans, cycle scheme
- On‑site gym at 30 Euston Square
- Professional membership subscription and more.
The Royal College of General Practitioners is an equal opportunities employer and welcomes applications from all sections of the community.
Email Marketing Officer employer: Shephard Group
Contact Detail:
Shephard Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research the company and its values, especially how they relate to member engagement. Practise common interview questions and think about how your skills can help drive their email marketing efforts.
✨Tip Number 3
Show off your creativity! When you get the chance, share examples of your previous email campaigns or marketing projects. Highlight what worked well and how you measured success – this will demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Email Marketing Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Marketing Officer role. Highlight your experience with email marketing platforms like Dotdigital and any relevant campaigns you've worked on. We want to see how your skills align with our mission!
Showcase Your Creativity: This role is all about crafting compelling messages, so don’t hold back! Include examples of your previous email campaigns or marketing content that demonstrate your innovative approach. Let us see your flair for engaging communication!
Be Detail-Oriented: Attention to detail is key in email marketing. Make sure your application is free from typos and errors. A polished application reflects your commitment to quality, which is exactly what we’re looking for in our next team member.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our organisation there!
How to prepare for a job interview at Shephard Group
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around best practices and tools like Dotdigital. Be ready to discuss your hands-on experience and how you've crafted compelling messages in past campaigns.
✨Showcase Your Analytical Skills
Since the role involves optimising email performance through a test-and-learn approach, be prepared to share examples of how you've used data to improve campaign results. Highlight any specific metrics or insights you've gained from previous roles.
✨Demonstrate Collaboration Skills
This position requires working with cross-functional teams, so think of examples where you've successfully collaborated with others. Mention any experience using task management tools like monday.com to keep projects on track.
✨Express Your Passion for Member Engagement
The RCGP is all about supporting its members, so convey your enthusiasm for member engagement. Share ideas on how you would reinforce the Membership Value Proposition and drive engagement through email communications.