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- Tasks: Lead marketing strategies and campaigns across multiple locations in the UK.
- Company: Join a dynamic company in the e-cigarette industry focused on innovative marketing.
- Benefits: Enjoy opportunities for remote work, competitive salary, and professional development.
- Why this job: Be part of a creative team driving brand growth and making an impact in the market.
- Qualifications: Bachelor's degree and 3+ years in brand marketing; FMCG experience preferred.
- Other info: Fluency in English and Mandarin is a plus; valid driver's license required.
The predicted salary is between 28800 - 48000 £ per year.
As a Regional Marketing Supervisor, you will oversee the execution of marketing strategies across multiple locations within a designated region, coordinate local marketing campaigns, analyse market trends, and ensure brand consistency. This role involves collaborating with sales and product teams to drive regional growth, optimise campaign performance, and maintain alignment with corporate objectives.
Job Responsibilities:
- Integration with Headquarters Marketing: Responsible for communication and coordination with the headquarters marketing team, such as determining the launch schedule for new products, selecting launch channels, marketing communication plans, and ensuring the effective implementation and execution of new products in the UK.
- Marketing Plan Development: Develop and execute marketing plans based on the characteristics and needs of the UK market, including brand promotion and product marketing.
- Industry Trend Analysis: Gain a deep understanding of the latest trends in the e-cigarette industry and layout the UK region's SKE brand marketing strategy from a brand perspective.
- MKT Strategic Planning and Implementation: Plan and execute marketing strategies for the UK region from scratch, including market analysis, competitive strategy, and brand positioning.
- Marketing Event Planning and Execution: Plan and execute online and offline marketing events to increase brand awareness and market share.
- Project Management: Responsible for project management, coordinating resources across departments, and leading/implementing/supporting/overseeing/post-morteming the launch and integrated marketing communication (IMC) plans.
- Customer Relationship Management: Develop and maintain relationships with key customers, serving as the primary contact point for business affairs.
- Market Research and Data Analysis: Collect market and competitor information, conduct data analysis, and provide support for marketing decision-making.
Job Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3+ years of experience in brand marketing, with a strong understanding of brand marketing practices across various industries; exposure in FMCG and the nicotine industry is highly preferred.
- Deep understanding of brand building, marketing strategies, and consumer insights.
- Strong strategic thinking and innovation capabilities, with a keen ability to identify industry trends.
- Proficient in data analysis and business intelligence applications, with a data-driven decision-making approach.
- Strong customer service mindset and business acumen.
- Fluent English is required. To better communicate with the headquarter, good command of Mandarin is highly preferred.
- Hold a valid driver's license and own a vehicle for travel.
Regional Marketing Supervisor employer: Shenzhen SKE Technology Co.
Contact Detail:
Shenzhen SKE Technology Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Supervisor
✨Tip Number 1
Familiarise yourself with the latest trends in the e-cigarette industry. This knowledge will not only help you understand the market better but also demonstrate your commitment and expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing and e-cigarette sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest marketing strategies being implemented.
✨Tip Number 3
Showcase your project management skills by discussing any relevant experiences where you successfully coordinated marketing campaigns or events. Highlight your ability to work cross-functionally with sales and product teams.
✨Tip Number 4
Prepare to discuss how you would develop and execute a marketing plan tailored to the UK market. Think about specific strategies you would implement to enhance brand awareness and market share.
We think you need these skills to ace Regional Marketing Supervisor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the FMCG and nicotine industries. Use specific examples to demonstrate your understanding of marketing strategies and consumer insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities of the Regional Marketing Supervisor role. Mention your experience in developing marketing plans and executing campaigns that drive growth.
Showcase Analytical Skills: Emphasise your proficiency in data analysis and business intelligence applications. Provide examples of how you've used data-driven decision-making to optimise marketing strategies or improve campaign performance.
Highlight Communication Skills: Since the role involves coordination with headquarters and local teams, showcase your strong communication skills. Mention any experience you have in managing customer relationships or collaborating across departments.
How to prepare for a job interview at Shenzhen SKE Technology Co.
✨Know Your Market
Familiarise yourself with the latest trends in the e-cigarette industry. Be prepared to discuss how these trends can influence marketing strategies and how you would adapt them for the UK market.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing plans you've developed and executed. Highlight your strategic thinking process, especially how you analyse market data to inform decisions.
✨Demonstrate Collaboration Skills
Since this role involves working closely with sales and product teams, be ready to share experiences where you successfully collaborated across departments to achieve a common goal.
✨Prepare for Customer Relationship Management
Think of ways you've built and maintained relationships with key customers in previous roles. Be ready to discuss your approach to customer service and how it aligns with business objectives.
