Social Media Manager/ Content Creator in London

At SheMed, our mission is to revolutionise women's health by providing accessible and personalised solutions tailored specifically for women. We are a startup consisting of enthusiastic people who are committed to empowering women with the knowledge and tools they need to take control of their health and well-being. SheMed is an innovative and advanced weight loss programme that is groundbreaking in the world of women's health. We have an unwavering dedication to quality care and strive to create a supportive and compassionate community where every woman can thrive and achieve optimal health.

We're looking for a creative and culturally switched-on Social Media Manager / Content Creator to join our growing UK-based marketing team. You'll own Shemed's presence across Instagram, TikTok and emerging channels, creating original content, building community and driving awareness of our women-focused weight loss injection programme. This is a hands-on role for someone who is equally comfortable filming and editing short-form video as they are planning a monthly content calendar and analysing performance.

Please note: This role will be office based, Monday to Friday, 9am to 6pm. We are based in Euston, London.

• Own and manage Shemed's day-to-day social presence across Instagram and TikTok.
• Plan, shoot, edit and publish original short-form video content (Reels, TikToks, Stories) that reflects Shemed's brand and resonates with our target audience.
• Develop and maintain a monthly content calendar aligned with campaign moments, study launches, product updates and seasonal opportunities.
• Work closely with the Head of Brand and Head of Digital Marketing to ensure content is on-brand, compliant with ASA / CAP code and MHRA guidelines, and commercially focused.
• Build and engage Shemed's online community, responding to public comments, DMs and mentions in a tone that reflects our values.
• Collaborate with the influencer and affiliate team to support creator partnerships, briefings and content amplification.
• Monitor social performance metrics (reach, engagement, follower growth, saves, link clicks) and deliver regular reporting with actionable insights.
• Stay ahead of platform trends, audio trends and cultural moments relevant to women's health and weight loss.
• Support paid social creative by producing organic-first content that can be tested and scaled on Meta and TikTok Ads.
• Jump in across other creative projects when needed, this is a collaborative team in a fast-moving startup.

• 1–3 years of experience in social media management and content creation, ideally in a B2C or consumer health environment.
• A strong portfolio or profile showcasing original short-form video content and social-first creative.
• Confident on camera and behind the camera, comfortable filming, directing and appearing in content as needed.
• Proficiency in video editing tools (CapCut, Adobe Premiere, or similar) and ideally graphic design tools (Canva, Adobe Express, or similar).
• Deep native understanding of Instagram and TikTok, you know what performs and why.
• Strong copywriting skills with an ability to adapt tone across formats, from educational carousels to conversational Reels.
• Data-literate, comfortable pulling platform analytics and using them to inform content decisions.
• Awareness of advertising regulations in health and wellness (ASA, CAP code) is a bonus; willingness to learn is essential.
• Highly organised with the ability to manage a content calendar, juggle multiple workstreams and hit publish deadlines.
• Collaborative mindset, you work well cross-functionally and contribute beyond your lane when needed.
• Genuine interest in women's health or mission-driven work is a strong plus.

• A mission-driven team focused on closing the women's health gap.
• Competitive Salary.
• 25 days holiday.
• Breakfast and all day snacks.
• Monthly socials.
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children.
• £80 contribution to noise cancelling headphones.
• Life insurance cover of 4x salary.
• Pension contribution matched up to 5%.
• Cycle to work scheme.

Please note that offers of employment are subject to receipt of satisfactory references and an enhanced DBS check.

Working at SheMed: Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, SheMed is highly collaborative and fun. You'll have a chance to work in a fast-paced environment with experienced industry leaders. We have a learning environment where you can make an impact.

Who We Are: At SheMed our people aren't just part of a team, they're part of something bigger. We're a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We're only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time...

Diversity: We believe that difference inspires a better, healthier world. That's why it's at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We're committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.