Brand and Content Producer (Brand Focus) in Truro

Grade: 4

Hours: Full-time 37.5 hours per week (flexible working considered)

Position type: Permanent

Responsible to: Senior Brand Manager

Direct reports: None

Location: ShelterBox HQ, Truro, Cornwall

Travel: Ability to work away from home required. This may be UK or an in-country deployment in a content gathering role or representing ShelterBox.

ROLE PURPOSE:

As part of an in-house brand and creative team, this role will help plan, shoot, create and oversee the production of quality audience-led graphic design and multi-media content under the ShelterBox brand. Working with the Senior Brand Manager and wider Brand and Content team, the successful candidate will deliver end-to-end projects to bring the brand alive and support our fundraising, communications and international teams to drive income, awareness and support successful user journeys. The role will advise all ShelterBox teams to work within brand guidelines and enable teams to access and use assets and templates by maintaining accurate systems. They will also support the wider development of a purpose-led brand, using insight and by building strong relationships with audience and channel owners.

WHO ARE WE LOOKING FOR?

This role would suit someone who is keen to work across all areas of the organisation, championing brand guidelines and managing and delivering a wide range of creative projects under the ShelterBox brand. You must be able to edit video and have a good knowledge of graphic design and brand. It is a requirement of this role to have a working knowledge of Premier Pro, After Effects, InDesign and Illustrator, with experience across Adobe Creative Suite. You will also be able to demonstrate great copywriting skills and have excellent attention to detail. The successful candidate will have experience in practical photography and film. You will need to be able to plan and lead a shoot and confidently pick up a camera and capture ShelterBox footage and interviews in the UK and in the countries where we work. This role will, at times, be required to deploy in both major disasters and pro-active content trips - gathering content themselves and supporting external freelancers.

MAIN ROLE AND RESPONSIBILITIES:

• Be a great relationship builder working across a wide range of ShelterBox teams, external agencies, partners and freelancers.
• A strategic thinker - able to work on multiple long and short project deadlines and prioritise to objectives.
• Driven by audience needs - whether that’s optimising creative in response to Digital Marketing data and insight or getting under the skin of key strategic funders to make the right content at the right time to drive objectives.
• Experienced in working across fundraising and communications channels for both warm and cold audiences to drive income and awareness.
• Creative talent who can get to the core of ShelterBox’s mission whilst remaining up to date with the detail, picking up new ideas and concepts easily.
• Understand the power of story in fundraising and communications, be self-motivated, with a can-do approach and be flexible in supporting the wider team.

DUTIES WILL INCLUDE BUT NOT BE LIMITED TO:

• Brand: Support and train the wider organisation to effectively create content within ShelterBox brand guidelines. Support the continued development of an online brand hub. Support the development of a purpose-led brand. Help to develop and implement a brand strategy. Help drive brand and values-led storytelling across the organisation driven by priority audiences. Position ethical storytelling as a central thread of the ShelterBox brand.
• Creative and content development: Manage creative projects for key ShelterBox teams working across multi-media disciplines including video, scriptwriting and graphic design. Lead projects from creative brief stage through to asset delivery including all production. Responsible for core projects split across the team including warm and cold supporter journeys, evergreen and explainer content for digital optimisation, celebrity videos, philanthropy and partnerships, Rotary. Support the digital marketing strategy. Responsible for creating asset sets for Always On and time-framed campaigns. Work to tight deadlines and respond to agency and internal feedback to continually optimise creative. Support ShelterBox to develop our in-house creative approach. Facilitate workshops and creative exercises to ensure we create objective and audience-led products. Support a review of design across the organisation and enable teams to design via templates. Support the development and refresh of templates for both design and video. Work with external agencies, freelancers and partners. Use audience insights to inform all plans and work with the insight team and others to measure success. Ensure all projects follow sign-off processes.
• Content gathering: Plan and lead shoots in the UK and in countries where ShelterBox works. Film a wide range of ShelterBox spokespeople including CEO, board members, programme staff, partners and high-level celebrity supporters both at an in-house studio or on location. Photograph and film events in the UK and overseas.