Direct Marketing Executive

Are you passionate about engaging supporters, being audience‑led, and building outstanding supporter journeys, with a proven track record of working on projects and campaigns to engage, retain and develop supporters or customers across a range of direct marketing and digital channels? Then join Shelter as Senior Direct Marketing Executive in our Retention team and you could soon be putting your skills and experience to excellent use at the heart of our Individual Giving team.

This pivotal role will see you working with colleagues across the IG team and with wider fundraising colleagues to deliver the Individual Giving (IG) and Retention strategies, working to:

• Increase lifetime value of cash, regular giving and lottery supporters
• Manage key projects and exceptional fundraising campaigns with significant income and expenditure targets
• Give supporters more control of how they give, when we contact them and the content that will mean most to them at their stage in their supporter journey.
• Make sure that each campaign builds strong supporter relationships and long‑term commitment to Shelter
• Develop inspiring multi‑channel integrated campaigns to create accurate, consistent and engaging experiences at every supporter touchpoint.

You’ll have the opportunity to deliver audience‑led new product and propositions to engage and retain supporters in innovative ways. You’ll work across teams as part of our matrix colleague, collaborating on new strategies for creating Manage budgets for individual campaigns and help with forecasting income and expenditure targets.

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

Our Individual Giving team sits within our successful, growing Income Generation directorate and consists of three programmes – Supporter Acquisition, Direct Dialogue and Supporter Retention and Development. Together, we deliver a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products. We’ve grown quite a bit over the past few years and benefitted from both investment and opportunity for innovation. That’s resulted in us generating over £20m of unrestricted income every year. We’re also welcoming and supportive, firmly believe in developing our people and can offer you every opportunity to progress. We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

Passionate about outstanding supporter experiences and maximising income opportunities, you have demonstrated experience of direct marketing and digital channels such as direct mail, SMS, telemarketing and email. You’re also used to optimising and reviewing campaigns and aren’t afraid to share both failures and successes. You’ll be highly collaborative, flexible and diplomatic in your approach to managing internal and external stakeholders to deliver results. What’s more, you excel in analysis and intelligent use of data, are great at utilising insight, including the motivations, interests and behaviours of supporters to guide decisions and have a demonstrated knowledge of project management and development, and will be able to manage multiple projects at once. You’re happy to challenge the status quo and introduce new ideas, methods and processes too, like to horizon scan and keep ahead of emerging trends and are comfortable working in matrix teams.

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency. We exist to defend the right to a safe home. Because home is everything. We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve. Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti‑racist.

Safeguarding is everyone’s business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.