At a Glance
- Tasks: Shape EV pricing strategies and optimise revenue across Shell's charging network.
- Company: Join Shell, a leading global energy company committed to sustainability.
- Benefits: Flexible working hours, competitive salary, and extensive training opportunities.
- Other info: Collaborate with diverse teams and grow in an inclusive environment.
- Why this job: Make a real impact in the fast-evolving EV market while developing your skills.
- Qualifications: Experience in EV pricing or commercial strategy with strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
Who we are
Shell UK Mobility and Convenience represent one of the largest customer-facing businesses within Shell, serving millions of customers every week across our Fuels, Convenience Retail and Shell Recharge charging network. Shell Recharge has become a key growth area for our UK Mobility and Convenience business. The UK Mobility Pricing Team is responsible for delivering value through the implementation of effective pricing strategies across both Fuels and EV, ensuring we remain competitive while delivering volume, margin and ensuring customer value. Working in the UK Mobility Pricing Team provides a unique opportunity to directly influence Shell UK's commercial performance. You will work alongside experienced professionals, using advanced analytics and strategic thinking to shape pricing decisions that deliver value today whilst supporting the continued growth of Shell's Mobility business into the future.
What’s the role
Reporting directly to the UK Pricing & Demand Manager, you are responsible for setting and managing EV pricing to deliver EV margin and volume across our Shell Recharge public charging network and roaming partnership portfolio, while supporting the development of Shell's long-term EV pricing strategy. You will monitor commercial performance, customer behaviour, competitor activity and market developments, using data and insights to identify opportunities and deliver pricing recommendations that deliver value for Shell and our customers. Working collaboratively across Marketing, Finance, IDT, and Global Pricing teams, you will play a key role in shaping the future of EV pricing within Shell, supporting the continued growth of one of the UK's leading public EV charging networks.
What you’ll be doing
- Own the development, execution and continuous optimisation of Shell UK's EV pricing strategy, maximising revenue, margin, utilisation and customer value.
- Monitor commercial performance across Shell's on-net and off-net charging networks.
- Analyse electricity costs, competitor pricing, market dynamics and customer behaviour to identify value opportunities.
- Generate reporting, commercial analysis and actionable pricing insights using Power BI, Excel, SQL and other analytical tools.
- Build business cases, financial models and pricing recommendations for new propositions, promotional campaigns and pricing initiatives.
- Design, implement and evaluate pricing trials, supporting the development of differentiated and dynamic pricing, time-of-day/time-of-use tariffs, subscription and promotional campaigns.
- Support the continuous development and enhancement of Shell's EV pricing system, processes, and reporting.
- Collaborate closely with Marketing, Finance, Roaming, B2B, IDT and other cross-functional teams, presenting pricing analysis, recommendations and performance updates to senior stakeholders.
- Ensure all pricing activities comply with Shell governance requirements, relevant legislation and competition law.
- Operating within and adapting to a rapidly evolving EV charging market.
- Balancing commercial performance with customer competitiveness and network growth.
- Making effective pricing decisions using complex data in a dynamic environment.
- Influencing stakeholders across multiple business functions.
What you bring
- Experience in EV pricing or EV commercial strategy with a proven track record of delivering commercial value.
- Strong analytical capability and experience interpreting large, complex datasets.
- Experience influencing stakeholders across different levels of seniority.
- Knowledge of retail, energy, mobility or EV charging markets is advantageous.
- Strong commercial acumen with a customer-focused mindset.
- Analytical mindset and strong Excel knowledge.
- Experience using Power BI and SQL or similar analytical tools.
- Excellent analytical, communication and presentation skills.
- Ability to manage multiple priorities within a dynamic commercial environment.
- Proficiency in MS Office applications (e.g. Outlook, Word, Excel, Power Point), and Interest in/Experience with Data Analytics/Visualisation applications.
What we offer
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself. Continuously grow the transferable skills you need to get ahead. Work at the forefront of technology, trends, and practices. Collaborate with experienced colleagues with unique expertise. Achieve your balance in a values-led culture that encourages you to be the best version of yourself. Benefit from flexible working hours, and the possibility of remote/mobile working. Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world. Take advantage of paid parental leave, including for non-birthing parents. Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply. Grow as you progress through diverse career opportunities in national and international teams. Gain access to a wide range of training and development programmes.
Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel. If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly. We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.
Shell in The United Kingdom
Shell is a vital contributor to the UK, supporting energy security, jobs and economic value. We provide energy to fuel homes, hospitals, schools, vehicles, machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader, and leading FTSE multinational, we are active across the country’s energy system. In the years ahead, as the UK looks to strengthen energy security and deliver its 2050 net-zero goal, Shell UK aims to play a crucial role. We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.
EV Pricing Advisor in London employer: Shell
At Shell, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and opportunities for advancement within the company. Located in a vibrant environment, we provide our team with unique advantages such as flexible working arrangements and a strong focus on sustainability, making Shell not just a workplace, but a community dedicated to meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land EV Pricing Advisor in London
✨Get Involved with Industry Events
The energy and utilities sector is always buzzing with events, trade shows, and networking opportunities. We should hit up conferences and exhibitions like Energy UK or Utility Week Live—these are prime spots to mingle with industry professionals and even snag some insider info on job openings!
✨Join Energy-focused Online Communities
Let's tap into online platforms and forums like LinkedIn groups or Reddit communities specifically for energy and utilities. Not only can we showcase our knowledge, but we can also stay updated on company announcements or job leads from people already in the know.
✨Consider Industry Certifications
Pushing ahead with certifications like the NEBOSH National Certificate in Occupational Safety and Health (if you’re into safety) can give us a leg up in this competitive field. It not only builds our credibility but also shows employers that we’re serious about our career in energy and utilities.
✨Apply ThroughShell's Website
Don’t forget to apply directly through Shell's website for the full-time EV Pricing Advisor role. Many companies prioritise candidates who show initiative by going straight to the source. Make sure we tailor our application to highlight our passion for the energy sector!
We think you need these skills to ace EV Pricing Advisor in London
Some tips for your application 🫡
Show Off Your Energy Knowledge:When crafting your CV and cover letter, make sure you highlight any knowledge or experience related to the energy-utilities sector. Whether it’s coursework, internships, or projects that showcase your understanding of energy management, sustainability, or regulatory frameworks, we want to see that passion and expertise shine through.
Quantify Your Achievements:In our field, numbers speak volumes! Don’t just tell us about your previous roles; quantify your achievements where possible. For instance, mention how you improved energy efficiency by a percentage or contributed to cost savings. This makes your application more compelling and shows us just how impactful you can be.
Tailor Your Cover Letter:Your cover letter is your chance to connect personally with us at Shell. Tailor it to reflect how your values align with our mission in the energy sector. Share why you're excited about this specific role and how you envision contributing to our goals.
Demonstrate Your Team Spirit:Collaboration is key in the energy-utilities industry. In your application, emphasise any team projects or experiences where you worked effectively with others, especially on sustainability initiatives or technical projects. We're looking for someone who can mesh well with our team!
How to prepare for a job interview at Shell
✨Show Your Passion for Renewable Energy
In the energy-utilities sector, it’s vital to demonstrate your enthusiasm for sustainable practices and innovations. Share experiences where you've worked on or studied renewable energy projects, whether that’s through coursework, past internships, or personal initiatives. Let us see how your passion aligns with the ethos of Shell.
✨Brush Up on Industry Regulations
Being familiar with industry standards and regulations is crucial in energy-utilities interviews. Make sure to know the basics of relevant policies and frameworks, like the Energy Act or environmental legislation. This will not only show you’ve done your homework but will also prepare you for potential technical questions about compliance during your interview.
✨Highlight Teamwork and Project Management Skills
Most roles in the energy sector involve collaboration with diverse teams. Be ready to discuss examples where you’ve successfully worked in teams or led projects, especially those involving energy initiatives. This is particularly important for a full-time position, as employers want to see you bring a collaborative spirit to Shell.
✨Prepare for Technical Assessments
Expect some technical questions or even practical assessments during your interview, especially about energy efficiency methodologies or basic engineering principles relevant to the role. It’s a good idea to brush up on key concepts and be prepared to explain them clearly, as this will demonstrate your technical proficiency and readiness to jump into your new role.
