Commercial Territory Manager in City of Westminster

Overview

no. 1 mobility and convenience retailer, with the world\'s leading EV charging network and lead in business and goods mobility platform. Achieving our ambitions will necessitate placing customers at the heart of our business, treating every interaction as a chance to bring our purpose to life to making people\'s journeys better. We\'re evolving from \'fuels retailer\' to \'mobility retailer\'—innovating to meet our customers\' changing expectations around convenience, product quality, digitalization and service. This includes continuing to improve the quality of our current products while expanding our alternative energy mosaic (LNG, hydrogen, EV charging and biofuels). People make the difference real! Mobility and Convenience is the most customer intimate business in Shell and a front seat to the mobility transition seen from the eyes of customer. A career in Mobility and Convenience is fast paced and dynamic whether you are creating a rewards program for our service champions, developing an award-winning app for our customers, developing a community engagement program or engineering a safe forecourt. Come join us as we embark on the next phase of our ambition focusing on e-mobility and decarbonization.

What you’ll be doing

The purpose of this job is to deliver Territory targets on profitability, sales, customer service and safety and to be an active part of the country leadership driving continual improvement in the overall performance of the business. Based on the ambitious and exciting plans in a period of Accelerated Growth, this role is to implement and significantly enhance the Customer Value Propositions delivery at Service Stations, whilst working very closely with the Marketing Teams and the Network Development Team.

• To proactively drive a performance culture and energise Retailers and Frontline staff to grow the business and brand value.
• To ensure day-to-day compliance with operational standards and requirements and to work with the Operations & Finance Teams, including carrying out scored audits on service stations to assess business controls on site and potential risk to Shell, and monitoring and reporting on compliance trends to Management.
• To effectively manage risk/exposure within the Territory, including monitoring, investigating, and following up on wet stock issues and fraudulent activity.
• To manage improvement in Retailer performance across the Territory, including management of underperformance when required.
• To support the implementation of CR, Network and Marketing programs within the Territory and to monitor site level performance in the implementation of these programs.
• To interface with external partners, as required within the Territory.
• To visibly demonstrate the 5 group behaviors: external focus, commercial mindset, delivery, speed and simplicity.

Accountabilities

• Proactively lead the HSSE agenda in the Territory.
• To maximise value & profit for Shell and deliver the agreed business plans.
• Manage and motivate Retailers to ensure that the required competencies are in place to meet current and future business needs, adapting your style & behaviors to meet the specific needs of all Retailer platforms.
• Ensure the readiness for safe delivery of significant NFR growth and the digital & energy transition landscape.
• Continuously improve operational excellence and general standards at Retail Service Stations.
• Monitor and anticipate competitor activity and implement appropriate response strategies by working with relevant stakeholders.
• Ensure regulatory compliance and protect license to always operate.
• Support and lead initiatives to improve operational efficiency in the Territory.

Special Challenges

• As E-mobility is a growing and rapidly changing business, the content of this role is likely to evolve as new growth opportunities arise.
• The e-mobility related roles sit spread across the business and require collaboration with Marketing, Sales, Fleet Solutions, CRT, Mobility and New Energies.
• Ability to develop deeply commercial win-win strategic relationships with Retailers.
• Thorough appreciation of NFR and CR end-to-end value streams and income maximisation opportunities.

What you bring

Seasoned professional with Retail experience, knowledgeable in Retail Operations and proven track record of delivering business targets. The successful candidate will need to live within the geographical area of the Territory and have a full driving licence and willingness to travel to fulfil the job requirements. As a CTM the skills that are critical to success are:

• Relationship Management and the ability to influence to deliver through others
• Ability to effectively manage competing priorities and deliver under pressure
• Commercial Acumen and the ability to translate data into clear insights for Retailer discussions
• Indirect Channel Management and understanding of Legal & Moral Frameworks
• Performance Driven, capable of translating direction into commercial actions
• Strong Negotiating Skills to secure favorable outcomes
• Coaching Experience to develop Retailer capabilities and growth
• Performance Management to address gaps and ensure goal delivery
• Time Management and ability to manage a complex portfolio
• Leadership & People Skills, Driving Profit, Commercial Acumen, Negotiating Skills
• Indirect Channel Management (ideally in a Retail environment)
• Customer Value Proposition (CVP) implementation
• PVP Partner Value Proposition (PVP) Implementation

Location and Role Details

United Kingdom Job Family Group: Commercial and Retail Worker Type: Regular Posting Start Date: September 19, 2025 Business unit: Downstream and Renewables Experience Level: Experienced Professionals

What we offer

• You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You\'ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another.
• Progress as a person as we work on the energy transition together.
• Continuously grow transferable skills and work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise and grow through diverse career opportunities in national and international teams.
• Benefit from flexible working hours and potential remote/mobile working.
• Competitive starting salary and annual performance-related salary increases; pay and benefits packages are among the best in the world.
• Paid parental leave, including for non-birthing parents.
• Join an organisation committed to diversity and inclusion; applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences are encouraged to apply.
• Gain access to a wide range of training and development programs.

We are committed to attracting a broader and more diverse pool of candidates. If this position doesn\'t feel like the perfect fit for your qualifications right now, we\'d still love to hear from you. Consider creating a profile in our Talent Community so we can keep you in mind for future opportunities that may align with your skills.

About Shell in the United Kingdom

Shell UK remains one of the North Sea\'s biggest producers, supplying around 10% of the UK\'s total oil and gas needs. Our network includes over 1,000 Shell-branded service stations. We aim to help customers decarbonise with a focus on transport and industry as part of our 2050 net-zero goals.

DISCLAIMER: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, please read our data protection policy. Shell is an Equal Opportunity Employer. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application. Anyone who demands such a fee is not an authorised Shell representative. We are committed to attracting a broader and more diverse pool of candidates.