At a Glance
- Tasks: Analyse retail data to provide actionable insights for global brands in travel retail.
- Company: Shelftrak, a leader in AI-powered retail execution analysis.
- Benefits: Hybrid working, flexible arrangements, and opportunities for professional growth.
- Other info: Join a collaborative team shaping the future of category management.
- Why this job: Influence high-value commercial decisions with your data analysis skills.
- Qualifications: Strong analytical skills and proficiency in Excel; experience in retail analytics preferred.
The predicted salary is between 35000 - 45000 £ per year.
About Shelftrak
Shelftrak is transforming how brands and retailers understand retail execution. Using AI-powered image recognition, we capture and analyse thousands of retail fixture photos to deliver better-than-human accuracy in SKU-level tracking, category share measurement, pricing, promotions, and compliance. Our Global Tracking Service covers over 50 airports and 75 stores worldwide, delivering three cycles of strategic category data every year. Our Shelftrak App enables brands and retailers to capture and review in-store execution in near real-time, driving faster, data-led decisions. Our clients include global leaders in confectionery, alcohol, beauty, and tobacco, and we are expanding fast in the travel retail channel.
What you’ll be doing
- As a Category Development Manager, you will play a key role in turning our rich retail execution datasets into actionable insights for some of the world’s most recognisable brands.
- You’ll analyse complex SKU-level data from multiple global markets, identify opportunities to improve category performance, and help clients influence retailer decisions in highly competitive airport retail environments.
- Build, analyse, and interpret category performance reports across multiple categories and markets, identifying trends, gaps, and opportunities for growth.
- Use Shelftrak’s proprietary data, client sales data, and market intelligence to create evidence-based recommendations that improve category performance and shopper experience.
- Translate insight into shopper-led selling stories and strategic action plans for brand and retailer partners.
- Work closely with the commercial team to align category insights with joint business plans.
- Present findings to client stakeholders – from category managers to senior commercial leaders – in clear, compelling formats.
- Track category KPIs, ensuring execution is measured against agreed objectives and that insights feed into future planning cycles.
- Develop a deep understanding of travel retail’s unique challenges – including assortment optimisation, planogram compliance, sales performance, and passenger / shopper behaviour across different regions.
What we’re looking for
- We’re looking for someone who loves working with data and wants to see their analysis influence high-value commercial decisions.
- Strong analytical skills, with experience in category management, insights, or retail analytics.
- Proficiency in Excel (pivot tables, lookups, data visualisation) and confidence working with large datasets.
- Experience in preparing client-ready presentations that tell a clear, commercially relevant story.
- Knowledge of FMCG retail (travel retail experience a bonus).
- Understanding of category management principles (space allocation, range optimisation, pricing, promotions, planogram compliance).
- Commercial awareness and the ability to see data in the context of shopper needs and retailer priorities.
- Confidence to work in a fast-paced environment, balancing detail accuracy with timely delivery.
- Excellent written and verbal communication skills, with the ability to present to client audiences.
Be part of a growing, data-driven business shaping the future of category management in travel retail. Work with leading global brands and see your insights applied in some of the world’s most prestigious retail locations. Join a collaborative, ambitious team where your analysis directly influences client strategy. Hybrid working and flexible arrangements available.
If you want to apply your analytical skills in a fast-growing, insight-led company – and help global brands win in one of the most competitive retail channels in the world – we’d love to hear from you.
Category Development Analyst - Travel Retail employer: Shelftrak Ltd
Shelftrak is an exceptional employer that fosters a collaborative and ambitious work culture, where your analytical skills can directly influence the strategies of leading global brands in the dynamic travel retail sector. With a focus on employee growth and development, we offer hybrid working arrangements and the opportunity to work with cutting-edge AI technology, ensuring that your contributions are valued and impactful in some of the world's most prestigious retail locations.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Analyst - Travel Retail
✨Tip Number 1
Network like a pro! Reach out to people in the travel retail industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your analytical skills! Prepare a mini case study or analysis related to category management before your interview. This will demonstrate your expertise and passion for the role.
✨Tip Number 3
Practice your presentation skills! You’ll need to present findings clearly, so rehearse explaining complex data in simple terms. It’ll make you stand out during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Category Development Analyst - Travel Retail
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category Development Analyst. Highlight your analytical skills and any experience with category management or retail analytics. We want to see how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about data and how you can help brands thrive in travel retail. Keep it engaging and relevant to the job description – we love a good story!
Showcase Your Data Skills:Since this role involves working with large datasets, make sure to mention your proficiency in Excel and any other tools you’ve used. If you have examples of how your analysis has influenced decisions, share those too – we’re all about actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team at Shelftrak!
How to prepare for a job interview at Shelftrak Ltd
✨Know Your Data
Before the interview, dive deep into understanding retail analytics and category management principles. Familiarise yourself with how data influences decisions in travel retail, especially around SKU-level tracking and performance metrics. This will help you speak confidently about your analytical skills and how they can benefit the company.
✨Craft Compelling Stories
Prepare to present your findings in a way that tells a story. Use examples from your past experiences where your insights led to actionable recommendations. Think about how you can translate complex data into clear, compelling narratives that resonate with both commercial teams and clients.
✨Showcase Your Presentation Skills
Since you'll be presenting to various stakeholders, practice delivering your insights in a client-ready format. Use visual aids like charts or graphs to make your points clearer. Being able to communicate effectively will set you apart, so rehearse your presentation style and ensure it’s engaging.
✨Understand the Travel Retail Landscape
Research the unique challenges of travel retail, such as passenger behaviour and planogram compliance. Being knowledgeable about these aspects will demonstrate your genuine interest in the role and show that you’re ready to tackle the specific challenges faced by the company and its clients.
