At a Glance
- Tasks: Analyse data to shape retail strategies and influence client decisions in travel retail.
- Company: Fast-growing tech company redefining retail insights with AI-powered solutions.
- Benefits: Hybrid working, exposure to global brands, and opportunities for professional growth.
- Other info: Join a dynamic team and develop expertise in a high-value retail channel.
- Why this job: Make a real impact by turning data into actionable insights for top FMCG brands.
- Qualifications: Experience in FMCG category development and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
Own the insight that shapes global retail decisions. Shelftrak is redefining how brands and retailers understand in-store execution. We use AI-powered image recognition to analyse thousands of retail fixtures globally—delivering SKU-level insight on category share, pricing, promotions, and compliance. Our data is used by leading global FMCG brands to influence real decisions in one of the most competitive environments in retail: airports. This is not a reporting role. You will be expected to turn data into clear commercial direction and confidently influence client thinking.
As a Category Development Analyst, you’ll operate at the intersection of data, insight, and commercial decision-making. You will:
- Lead analysis of SKU-level data across global markets to identify clear commercial opportunities and risks
- Build client-ready outputs in Power BI and PowerPoint—focused on insight, not just data
- Translate complex datasets into compelling, insight-led narratives and strategic recommendations
- Present directly to clients, influencing category strategy, space decisions, and promotional approach
- Challenge and refine client thinking using evidence-based insight
- Partner with the commercial team to shape joint business plans and client engagements
- Ensure insights drive real-world action, not just reporting outputs
- Develop deep expertise in travel retail dynamics and shopper behaviour
Must have:
- Proven experience in FMCG category development, insights, or retail analytics
- Deep understanding of category levers (space, range, pricing, promotions)
- Strong track record of turning data into commercial recommendations—not just analysis
- Advanced Excel skills and confidence working with large, complex datasets
- Strong experience using PowerPoint and Power BI to create high-quality, client-ready outputs
- Experience in a client-facing role, with confidence presenting to senior stakeholders
- Ability to tell a clear, persuasive story with data and influence decision-making
Nice to have:
- Experience working across multiple markets or regions
Why Shelftrak:
- Direct exposure to global brands and senior decision-makers
- A role where you own insight and influence outcomes—not just produce reports
- Fast-growing business with clear ambition and momentum
- Opportunity to build deep expertise in a high-value, under-analysed retail channel
- Hybrid working with flexibility
About Shelftrak:
Shelftrak provides a global retail tracking service across 70+ airports and 100+ stores, delivering three cycles of strategic category data annually. Our Shelftrak App enables near real-time in-store data capture, helping brands and retailers respond faster and execute better. We work with leading brands across confectionery, alcohol, beauty, and tobacco - and we’re growing fast.
Category Development Analyst - Travel Retail employer: Shelftrak Ltd
Shelftrak is an exceptional employer, offering a dynamic work environment where you can directly influence global retail decisions in the fast-paced travel retail sector. With a strong focus on employee growth and development, you'll have the opportunity to build deep expertise while working flexibly in a hybrid model. Join us to engage with leading brands and senior stakeholders, turning data into impactful insights that drive real-world action.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Analyst - Travel Retail
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Shelftrak Ltd!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Category Development Analyst - Travel Retail
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Shelftrak Ltd, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Shelftrak Ltd
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Shelftrak Ltd’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
