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- Tasks: Lead impactful brand campaigns and strategies to boost SHEIN's fashion presence.
- Company: Join SHEIN, a global leader in affordable fashion and lifestyle retail.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a vibrant team shaping the future of fashion marketing.
- Qualifications: 5+ years in campaign management, preferably in fashion or retail.
- Other info: Ideal for creative thinkers passionate about trends and brand storytelling.
The predicted salary is between 43200 - 72000 £ per year.
About SHEIN:
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Role Summary:
The Senior Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.
The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.
Key Responsibilities:
Brand Strategy:
- Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN\’s overall business objectives.
- Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
- Monitor brand health, report back on brand performance and identify opportunities for improvement.
Campaign Management:
- Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
- Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
- Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
- Media planning & buying
- Lead on briefing and developing media plans alongside internal teams and external media agency
- Provide rigour in challenging media plans for maximum reach, frequency and impact to drive results
- Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
- Set up measurement frameworks in advance of campaigns to understand short and long-term success
Creative and Content Creation:
- Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
- Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand\’s voice and identity.
- Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.
Agency management:
- Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
- Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
- Manage agency partners through production process maintaining high standards for world class creative and executional excellence
Experience Required:
- Bachelor\’s degree in Marketing, Communications, or a related field.
- Experience working in the fashion, beauty or retail industry.
- Minimum of 5 years of experience in ATL campaign management or a similar role.
- Proven track record of developing and executing successful marketing campaigns and activations.
- Expertise in reviewing and feeding back on media plans
- Track record of working with talent, influencers and content creators.
- Strong understanding of digital marketing channels and social platforms.
- Experience working in a fast-paced, international environment.
Skills & interests:
- Excellent creative development skills
- Strong project management and organisational abilities.
- Excellent communication and interpersonal skills.
- High levels of attention to detail and examples of executional excellence
- Passion for emerging trends in fashion
- Knowledge of social media platforms, trends and tools
- Curiosity for doing things differently
Senior Brand & Campaign Manager employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & Campaign Manager
✨Tip Number 1
Familiarize yourself with SHEIN's brand identity and values. Understanding what makes SHEIN unique will help you align your ideas and strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing successful campaigns by preparing specific examples that highlight your strategic thinking and creativity. Be ready to discuss how you drove brand awareness and sales in previous roles.
✨Tip Number 3
Network with professionals in the fashion and retail industry, especially those who have experience with digital marketing and campaign management. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in fashion and digital marketing. Being knowledgeable about current trends will not only enhance your discussions during interviews but also demonstrate your passion for the industry.
We think you need these skills to ace Senior Brand & Campaign Manager
Some tips for your application 🫡
Understand SHEIN's Brand Identity: Before applying, take the time to understand SHEIN's brand identity and values. Familiarize yourself with their campaigns and marketing strategies to tailor your application to reflect how you can contribute to their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in campaign management, particularly in the fashion or retail industry. Provide specific examples of successful campaigns you've led and the impact they had on brand awareness and sales.
Showcase Creative Skills: Since the role requires strong creative development skills, include a portfolio or examples of your previous work that demonstrate your ability to create engaging content and innovative marketing strategies.
Tailor Your Application: Customize your cover letter to address the key responsibilities outlined in the job description. Discuss how your skills and experiences align with SHEIN's objectives, particularly in developing brand strategies and managing cross-functional teams.
How to prepare for a job interview at SHEIN
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and execute a comprehensive brand strategy. Share examples from your past experiences where you aligned marketing initiatives with business objectives, and highlight your ability to monitor brand health and identify improvement opportunities.
✨Demonstrate Campaign Management Skills
Discuss specific campaigns you've conceptualized and executed. Highlight your collaboration with cross-functional teams and how you tracked campaign performance. Be ready to analyze key metrics and explain how you optimized future efforts based on those insights.
✨Highlight Creative Development Experience
Prepare to talk about your experience in leading creative development for campaigns. Share examples of high-quality content you've overseen, including photography and video, and how you ensured it aligned with the brand's voice and identity.
✨Emphasize Agency Management Expertise
Discuss your experience managing relationships with creative and media agencies. Be ready to provide examples of how you've monitored performance against KPIs, provided feedback, and maintained high standards throughout the production process.