PR & Social Media Manager:in (m/w/d)

About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

You will join part of the Manchester based SHEIN brands Musera & Musero. Founded in 2023 and launching in January 2024, Musera has quickly become one of the best-performing brands on the SHEIN platform. This is your chance to join a brand that is shaking up the UK fashion market.

As the Social Media and PR Manager, you will be responsible for developing, executing, and overseeing the social media and public relations strategies, that align with the company’s overall brand image. You will work closely with senior management to ensure the strategies are well-aligned with business objectives, managing budgets, and leading a team to deliver high-quality, impactful campaigns.

Social Media –
Develop and execute a dynamic social media strategy, ensuring agility and thorough planning within the content calendar for both brands
Coordinate the creation of compelling, on-brand content across multiple social media platforms
Stay ahead of the curve and monitor cultural and social trends to drive to deliver content that generates brand awareness and traffic to site
Ensure that all content is consistent with the brand image
Work closely with the creative team to ensure deliverables are met in line with the planning
Events –
Work closely with senior management to define and maintain budgets, ensuring cost-effective strategies and efficient use of resources
End to end management of the regular events competently liaising with the internal team and external vendors
Influencer Management –
Establish and nurture relationships with influencers and key industry stakeholders to elevate brand visibility and reputation
Source new talent who align with our key brand values and engage with our demographic
Team Management & Communication –
Build and maintain relationships with the wider SHEIN business and key industry stakeholders to enhance brand visibility and reputation
Manage and guide the day-to-day responsibilities of the social media and PR teams, ensuring high performance, creativity, and collaboration
Act as the first point of contact for managing any issues or brand crises, ensuring swift and effective resolution

At least 6 years of experience in social media and/or PR, with a proven track record of developing and executing successful strategies and ROI
Strong leadership and team management skills, with the ability to motivate and develop team members
Strong network of relevant influencers
Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences and platforms
Experience using analytics skills to track performance and identify opportunities
Strong creative skills and the ability to think outside the box to generate unique and engaging content
Strong organisational skills and the ability to manage multiple projects simultaneously