At a Glance
- Tasks: Lead creative social media strategies and produce engaging content for a global audience.
- Company: Join SHEIN, a dynamic fashion e-retailer with a mission to make fashion accessible.
- Benefits: Competitive salary, vibrant work culture, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with a focus on innovation and collaboration.
- Why this job: Be part of a creative team that shapes trends and connects with millions worldwide.
- Qualifications: 5+ years in social media marketing and a strong grasp of content creation.
The predicted salary is between 50000 - 60000 £ per year.
About SHEIN
SHEIN is a global fashion and lifestyle e‑retailer committed to making the beauty of fashion accessible to all. We use on‑demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. Our mission is to help people express their individuality through the latest trends that are accessible and affordable.
Founded in 2012, SHEIN has over 11,000 employees operating from offices around the world, with Global Headquarters located in Singapore and EMEA Headquarters in Dublin. In SHEIN, we work with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.
Key Responsibilities
- Content Strategy & Creative Leadership
- Develop social media content strategies and annual content plans for the European market based on a deep understanding of brand positioning and business objectives.
- Create engaging, interactive, and shareable content themes and creative initiatives tailored to different social media platforms and audience behaviours.
- Social Media Content Planning
- Develop creative asset strategies and content concepts aligned with key seasonal moments, brand priorities, and campaign objectives throughout the year.
- Create content briefs and scripts for social media channels.
- Collaborate with marketing teams to produce content that can be adapted across multiple touchpoints, including social media, campaigns, events, and other marketing activities.
- Video Content Creation & Production Management
- Work closely with brand, creative, photography, production, and post‑production teams to bring creative concepts to life.
- Analyze content performance and continuously optimize creative assets based on data insights to improve viewership, engagement, and overall content effectiveness.
Qualifications
- Bachelor's degree or above in Marketing, Advertising, Communications, Visual Design, Digital Media, or a related field.
- Minimum 5 years of experience in brand content creation, social media marketing, content strategy, or integrated marketing. Experience with international brands and/or the European market is highly preferred.
- Strong understanding of major global social media platforms, particularly Instagram and TikTok, including platform ecosystems, content trends, and audience engagement dynamics.
- Excellent content planning, creative thinking, and brand storytelling skills, with the ability to independently develop high-quality creative concepts and proposals.
- Strong visual sensibility and a deep understanding of video production, photography, editing, and content packaging.
- Proven project management and cross‑functional collaboration skills, with the ability to coordinate internal and external stakeholders and drive projects to successful execution.
- Strong English communication skills are required; proficiency in Chinese, French, or other European languages is a plus.
Marketing Manager (Social Media Content & Creative Strategy), UK employer: SHEIN
SHEIN is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to employee growth, we offer numerous opportunities for professional development and the chance to work alongside talented individuals in a dynamic environment. Located in the UK, our team enjoys the benefits of being part of a global fashion leader, with access to innovative projects and the ability to make a meaningful impact in the fast-paced world of e-commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Social Media Content & Creative Strategy), UK
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like SHEIN!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including SHEIN.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for SHEIN.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at SHEIN!
We think you need these skills to ace Marketing Manager (Social Media Content & Creative Strategy), UK
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at SHEIN.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to SHEIN!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at SHEIN. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at SHEIN
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
