Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive social media and PR strategies for a dynamic fashion brand.
- Company: Join SHEIN, a global leader in affordable fashion with a vibrant culture.
- Benefits: Exciting career growth, creative freedom, and a fast-paced work environment.
- Other info: Work with influencers and creative teams in a high-energy setting.
- Why this job: Be at the forefront of fashion trends and make a real impact.
- Qualifications: 3-5 years in social media/PR, strong communication skills, and a passion for trends.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Company Overview
SHEIN is a global online fashion and lifestyle retailer, offering affordable SHEIN‑branded apparel and products sourced from a worldwide vendor network. Since 2012, we have served customers in over 160 countries and operate more than 15 offices across EMEA, with headquarters in Dublin.
About Musera
Musera is a Manchester‑based brand launched in January 2024. It quickly became one of the best‑performing brands on the SHEIN platform, driven by innovation, trend‑led design and a fast‑paced growth approach. With plans to expand into sport, curve and menswear (Musero, launched October 2024), it offers a dynamic, high‑energy environment for career growth.
About the Position
As the Social Media & PR Executive, you will support the growth and visibility of our new brand. This role is both strategic and hands‑on, responsible for defining the brand voice, managing social media and PR strategy, driving influencer partnerships, and delivering creative, culturally relevant campaigns from launch and beyond. You will work with marketing, creative and commercial teams to position the brand, build awareness and generate engagement across key platforms.
Key Responsibilities
- Support the social media strategy for Instagram, TikTok and other emerging platforms.
- Define content pillars, visual identity and tone of voice.
- Plan, oversee and maintain content calendars aligned to campaigns, launches and cultural moments.
- Ensure content output is high‑quality, consistent and trend‑driven.
- Monitor and react to platform trends to maximise engagement and reach.
- Lead ideation and production of social‑first content, including photography, video and reels.
- Brief and manage internal teams and external creatives to deliver high‑quality content.
- Attend content shoots and events to ensure brand standards are met.
- Identify and build relationships with influencers and brand ambassadors.
- Oversee influencer campaigns, gifting and collaborations to ensure brand alignment.
- Develop and execute the brand’s PR strategy to secure impactful coverage.
- Build and maintain relationships with media, stylists and key industry contacts.
- Manage product seeding, press send‑outs and PR campaigns.
- Track and analyse social media and PR KPIs (engagement, reach, EMV, coverage).
- Compile weekly and monthly performance reports with actionable insights.
Job Requirements
- 3–5 years’ experience in social media and/or PR, ideally in fashion, lifestyle or consumer brands.
- Proven track record of creating and executing social and PR campaigns.
- Strong understanding of Instagram, TikTok and other social platforms.
- Experience managing influencer and talent partnerships.
- Excellent communication, copywriting and storytelling skills.
- Organised, proactive and able to manage multiple campaigns simultaneously.
- Hands‑on experience in content creation and overseeing shoots.
- Strategic thinker with creative flair.
- Confident, culturally aware and commercially minded.
- Able to work independently and lead projects end‑to‑end.
- Passionate about social media, PR and emerging trends.
- Flexible and adaptable in a fast‑paced, launch‑focused environment.
Social Media and PR Executive in Manchester employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and PR Executive in Manchester
✨Tip Number 1
Get your social media game on point! Showcase your skills by creating a killer portfolio of your past work. Use platforms like Instagram and TikTok to demonstrate your creativity and understanding of trends, just like you'd do for SHEIN or Musera.
✨Tip Number 2
Networking is key! Reach out to industry professionals on LinkedIn or attend events related to fashion and PR. Building relationships can open doors for opportunities that might not be advertised yet.
✨Tip Number 3
Don’t just apply; engage! When you find a role you love, interact with the company’s social media. Comment on their posts, share your thoughts, and show them you’re genuinely interested in their brand.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the fast-paced world of Musera.
We think you need these skills to ace Social Media and PR Executive in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and PR shine through! We want to see that you’re genuinely excited about the role and the brand. Share why you love what we do and how you can contribute to our growth.
Tailor Your Content: Make sure to customise your application to reflect the job description. Highlight your experience with Instagram, TikTok, and influencer partnerships. We’re looking for someone who understands our brand voice, so show us how your skills align with our needs!
Be Creative: Don’t be afraid to showcase your creativity in your application! Whether it’s through your writing style or by including examples of past campaigns, we want to see your unique approach. Remember, this role is all about delivering engaging content!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at SHEIN
✨Know Your Platforms
Make sure you’re well-versed in the latest trends on Instagram, TikTok, and any other emerging platforms. Research successful campaigns in the fashion and lifestyle sectors to showcase your understanding of what works and what doesn’t.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best social media and PR campaigns. Include examples of content you've created, influencer partnerships you've managed, and any innovative strategies you've implemented. This will demonstrate your hands-on experience and creative flair.
✨Understand the Brand Voice
Familiarise yourself with Musera’s brand identity and tone of voice. Be ready to discuss how you would define and maintain this voice across various platforms. Think about how you can align your ideas with their vision for growth and engagement.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific situations, like managing a crisis on social media or launching a new campaign. Think through your responses and be ready to provide examples from your past experiences that highlight your strategic thinking and problem-solving skills.