At a Glance
- Tasks: Lead social media and PR strategies, creating engaging content and managing influencer partnerships.
- Company: Exciting fashion brand looking to make a mark in the industry.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with a chance to work on innovative campaigns and collaborations.
- Why this job: Be at the forefront of brand visibility and shape our voice in the market.
- Qualifications: 3-5 years in social media/PR, strong communication skills, and a passion for trends.
The predicted salary is between 40000 - 50000 £ per year.
As the Senior Social Media & PR Executive, you will lead the growth and visibility of our new brand. This role is both strategic and hands‑on, responsible for defining the brand voice, managing social media and PR strategy, driving influencer partnerships, and delivering creative, culturally relevant campaigns from launch and beyond. You will work within the marketing, creative, and commercial teams to position the brand in the market, build awareness, and generate engagement across key platforms.
Key Responsibilities
- Lead the social media strategy for Instagram, TikTok, and other emerging platforms.
- Define content pillars, visual identity, and tone of voice.
- Plan, oversee, and maintain content calendars aligned to campaigns, launches, and cultural moments.
- Ensure content output is high‑quality, consistent, and trend‑driven.
- Monitor and react to platform trends to maximise engagement and reach.
- Lead ideation and production of social‑first content, including photography, video, and reels.
- Brief and manage internal teams and external creatives to deliver high‑quality content.
- Attend content shoots and events to ensure brand standards are met.
- Identify and build relationships with influencers and brand ambassadors.
- Oversee influencer campaigns, gifting, and collaborations to ensure brand alignment.
- Develop and execute the brand’s PR strategy to secure impactful coverage.
- Build and maintain relationships with media, stylists, and key industry contacts.
- Manage product seeding, press send‑outs, and PR campaigns.
- Track and analyse social media and PR KPIs (engagement, reach, EMV, coverage).
- Compile weekly and monthly performance reports with actionable insights.
Skills and Qualifications
- 3–5 years’ experience in social media and/or PR, ideally in fashion, lifestyle, or consumer brands.
- Proven track record of creating and executing social and PR campaigns.
- Strong understanding of Instagram, TikTok, and other social platforms.
- Experience managing influencer and talent partnerships.
- Excellent communication, copywriting, and storytelling skills.
- Organised, proactive, and able to manage multiple campaigns simultaneously.
- Hands‑on experience in content creation and overseeing shoots.
Personal Attributes
- Strategic thinker with creative flair.
- Confident, culturally aware, and commercially minded.
- Able to work independently and lead projects end‑to‑end.
- Passionate about social media, PR, and emerging trends.
- Flexible and adaptable in a fast‑paced, launch‑focused environment.
Senior Social Media & PR Executive in Manchester employer: SHEIN
As a Senior Social Media & PR Executive, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. Our company offers a vibrant work culture where your ideas are valued, and you will have ample opportunities for professional growth through hands-on experience and mentorship. Located in a bustling area, we provide unique advantages such as access to industry events and a network of influential contacts, making it an exciting place to advance your career in social media and public relations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media & PR Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SHEIN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SHEIN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SHEIN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SHEIN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media & PR Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SHEIN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SHEIN:Show us that you’ve done your homework! In your application, briefly mention what you admire about SHEIN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SHEIN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SHEIN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SHEIN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
