At a Glance
- Tasks: Lead brand strategy and execute impactful marketing campaigns across multiple channels.
- Company: Join SHEIN, a global fashion e-retailer with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative atmosphere with a focus on innovation and continuous improvement.
- Why this job: Make a mark in the fashion industry while working with creative minds.
- Qualifications: 5+ years in brand marketing with strong campaign management skills.
The predicted salary is between 60000 - 80000 £ per year.
About SHEIN
SHEIN is a global fashion and lifestyle e‑retailer committed to making the beauty of fashion accessible to all. We use on‑demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. Our mission is to help people express their individuality through the latest trends that are accessible and affordable.
Founded in 2012, SHEIN has over 11,000 employees operating from offices around the world, with Global Headquarters located in Singapore and EMEA Headquarters in Dublin. In SHEIN, we work with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.
Key Responsibilities
- Regional Brand Strategy Development & Execution: Develop annual brand plans, budgets, and key objectives based on the company’s global brand strategy and European market dynamics. Lead the development and execution of integrated brand and campaign strategies, ensuring consistency of brand identity, messaging, and consumer experience across all channels and touchpoints. Partner closely with headquarters and regional teams to ensure strong alignment and efficient collaboration across markets.
- Integrated Brand Campaigns & Marketing Management: Lead the planning and execution of high‑impact regional brand campaigns, integrating multiple channels including social media, KOL marketing, OOH advertising, digital content, experiential activations, and offline events. Own the end‑to‑end campaign process from strategic briefing and creative development through to production, launch, and post‑campaign evaluation, ensuring campaigns are delivered on time, within budget, and with measurable business impact.
- Industry Insight & Brand Strategy Optimization: Continuously monitor market trends, competitor activities, consumer behavior, and campaign performance to identify growth opportunities and optimize brand strategy. Translate data, consumer insights, and performance metrics into actionable recommendations for brand positioning, content direction, communication strategy, and campaign effectiveness, ensuring the brand remains culturally relevant and aligned with target market needs.
- Cross‑functional Collaboration & Stakeholder Management: Collaborate closely with cross‑functional teams including Creative, Social Media, Influencer Marketing, E‑commerce, Innovation, Finance, and external agency partners to ensure successful delivery of brand initiatives. Drive alignment between marketing activities and business objectives across the European operating ecosystem, while maintaining strong stakeholder relationships and ensuring brand standards are consistently upheld.
- Brand Governance & Continuous Improvement: Champion best practices in brand marketing by identifying emerging industry trends, sharing market insights, and embedding campaign learnings to continuously improve marketing effectiveness and execution quality. Strengthen internal brand awareness and collaboration by promoting clear brand standards and strategic alignment across teams.
Qualifications
- 5+ years of experience in brand marketing, integrated marketing, or campaign management, preferably within e‑commerce, fast fashion, retail, internet, F&B, or QSR industries.
- Proven track record of leading large‑scale integrated marketing campaigns across digital, social, retail, and offline channels.
- Strong knowledge of integrated marketing, social media, content, event marketing, and consumer engagement strategies, with strong trend awareness and creative thinking.
- Solid understanding of European markets and consumer behavior, with the ability to balance global brand consistency and local market relevance.
- Strong analytical and strategic thinking skills, with experience using consumer insights and performance data to drive brand growth.
- Excellent communication, stakeholder management, and cross‑functional collaboration skills.
- Highly organized, adaptable, and able to manage multiple projects in a fast‑paced environment.
- Fluent in English; additional Chinese or European language skills (French, Italian, Spanish, German, etc.) are a plus.
Senior Marketing Manager in London employer: SHEIN
SHEIN is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive. With a commitment to employee growth, SHEIN offers numerous opportunities for professional development and the chance to work alongside talented peers in a dynamic environment. Located in Dublin, our EMEA Headquarters provides a unique advantage, allowing employees to engage with diverse markets while contributing to a global brand that values individuality and accessibility in fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and achievements. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand SHEIN's brand values and be ready to discuss how your experience aligns with their mission. Tailor your responses to show you're a perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SHEIN team.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Share why you’re excited about SHEIN and how you can contribute to making fashion accessible for everyone. We want to see your personality and enthusiasm!
Tailor Your Experience:Make sure to highlight your relevant experience in brand marketing and campaign management. Use specific examples that align with the responsibilities listed in the job description. We appreciate when candidates connect their skills directly to what we’re looking for!
Be Data-Driven:Since we value insights and analytics, don’t forget to mention how you've used data to drive marketing strategies in the past. Show us how you’ve turned consumer insights into successful campaigns. Numbers speak volumes, so include them where you can!
Keep It Professional Yet Personal:While we love a friendly tone, remember to keep your application professional. Balance your personal touch with a clear structure and concise language. And hey, make sure to apply through our website – it’s the best way to get noticed by us!
How to prepare for a job interview at SHEIN
✨Know Your Brand Inside Out
Before the interview, dive deep into SHEIN's brand values, mission, and recent campaigns. Understanding their unique approach to fashion and e-commerce will help you align your answers with their vision and demonstrate your genuine interest in the company.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role in the planning, execution, and evaluation phases, and be ready to discuss how you measured their impact. This will showcase your hands-on experience and strategic thinking.
✨Stay Ahead of Market Trends
Familiarise yourself with current trends in the fashion and e-commerce industries, especially within the European market. Be prepared to discuss how these trends could influence SHEIN's brand strategy and how you would leverage them in your role as a Senior Marketing Manager.
✨Emphasise Collaboration Skills
Given the cross-functional nature of the role, be ready to talk about your experience working with diverse teams. Share examples of how you've successfully collaborated with creative, finance, and external partners to achieve marketing goals, showcasing your ability to drive alignment and maintain strong relationships.
