Fashion Casting Agent in London

About SHEIN EMEA

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region. At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

Position Summary

We are seeking a proactive and highly organised Fashion Ecommerce Casting Agent to manage and execute model casting across SHEIN’s in-house brands. This role requires strong aesthetic perception, confidence on set, and a clear understanding of how different brand identities translate into casting, styling, and model direction. The role combines strategic talent sourcing with hands-on studio and on-set responsibilities, working closely with creative and production teams in a fast-paced ecomm environment.

Responsibilities

• Talent Management & Casting: Own end-to-end casting for all studio photoshoots, including e-commerce, social content, editorial, and campaign productions. Develop a strong understanding of SHEIN’s in-house brands and their distinct aesthetics, customer profiles, and casting needs. Propose relevant models for each brand on an ongoing basis. Source, scout, and maintain a diverse and continuously evolving pool of model talent. Build, expand, and nurture relationships with both local and international model agencies, contributing to the growth and diversification of SHEIN’s model roster. Expand the London studio’s access to global talent by coordinating with overseas agencies. Organise and lead castings and go-sees in collaboration with internal teams.
• Studio & On-Set Responsibilities: Brief models ahead of each shoot, ensuring clear understanding of brand direction, expectations, and deliverables. Work on casting set to direct models according to brand guidelines, poses, energy, and styling requirements. Collaborate with stylists and photographers to select appropriate outfits and ensure visual consistency with each brand, maintaining an updated fitting rail. Monitor model performance and suitability, providing feedback and recommendations for future bookings. Ensure model wellbeing and maintain professional standards at all times.
• Coordination & Studio Support: Partner with internal teams to understand shoot requirements and recommend appropriate casting solutions. Manage casting schedules and calendars to ensure smooth studio operations. Communicate clearly with models, agencies, and influencers when applicable. Handle model-related logistics such as call sheets, travel, accommodation, and documentation when required. Provide ad-hoc support to the Studio Manager and Production team, including covering producer holidays and assisting with sample management when needed. Liaise with photographers regarding casting schedule.
• Administration & Industry Awareness: Maintain accurate casting records and talent databases. Stay informed on industry trends, emerging talent, and market rates to continuously strengthen casting streamline. Create reports related to model booking and casting volume.

Requirements

• 2+ years’ experience in fashion casting, model booking, talent management, or a related field.
• Strong aesthetic sensibility with the ability to distinguish and execute multiple brand identities.
• Confident on-set presence with experience directing models.
• Excellent communication, organisation, and relationship-building skills.
• Ability to manage multiple priorities and work effectively under pressure.
• Knowledge of the fashion and creative industries.
• Ability to work independently.
• Proficiency in Microsoft Office and booking or talent management tools.
• Professional photography knowledge and hands-on experience is a plus.
• Proficiency in Chinese is a plus.

SHEIN is an equal opportunity employer committed to a diverse workplace environment.