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For Companies At a Glance
- Tasks: Lead creative brand strategies and execute compelling campaigns that resonate with our audience.
- Company: Join SHEIN, a global fashion retailer making style accessible to everyone since 2012.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across regions.
- Why this job: Be part of a vibrant team shaping the future of fashion through innovative storytelling and visuals.
- Qualifications: 3-5 years in brand or marketing, with a flair for visual campaigns and cross-regional teamwork.
- Other info: Ideal for those passionate about fashion and eager to make an impact in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns. This role is a key partner to our Asia-based brand teams, complementing their product-led approach by enhancing visual storytelling, content direction, and consumer-facing brand image. This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Key Responsibilities:
- Product Positioning & Brand Expression
- Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities
- Translate product direction into consumer-facing narratives, moodboards, and campaign ideas
- Ensure visual execution (e.g., photoshoots, store imagery, digital assets) reflects the intended product positioning, category strength, and trend story
- Support the development of key product stories that differentiate the brand and inspire customers
- Creative Execution & Visual Consistency
- Drive consistent brand visuals across shoots, lookbooks, and channel-specific content
- Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals
- Oversee the rollout of content across touchpoints with quality and coherence
- Campaign & Content Development
- Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution
- Collaborate with internal creative teams and external partners (photographers, stylists, editors) to bring ideas to life
- Build clear campaign briefs and moodboards to align stakeholders across markets
- Social & Influencer Integration
- Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling
- Coordinate influencer partnerships and offline activations to grow authentic engagement
- Identify grassroots and relevant creator voices aligned with brand values
- Cross-Functional Collaboration
- Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively
- Share insights on audience preferences, content performance, and visual trends to inform future planning
- Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling
Qualifications:
- 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries
- Strong understanding of how product strategy connects with brand identity and content creation
- Proven experience managing visual campaigns, shoots, and creative output
- Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred
- Excellent project management and communication skills
- Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent)
Creative Brand Manager, London employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Brand Manager, London
✨Tip Number 1
Familiarise yourself with SHEIN's brand identity and values. Understanding their mission to make fashion accessible will help you align your creative ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing visual campaigns by preparing a portfolio that highlights your best work. Include examples of product positioning and storytelling that resonate with target audiences, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the fashion and lifestyle industries, especially those who have experience working with brands similar to SHEIN. Building connections can provide insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on current trends in fashion and social media. Being able to discuss recent campaigns or influencer partnerships that have been successful will demonstrate your knowledge and passion for the industry during interviews.
We think you need these skills to ace Creative Brand Manager, London
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Creative Brand Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should reflect your experience in brand management, marketing, and creative production. Use specific examples of past projects that demonstrate your ability to manage visual campaigns and collaborate with teams, especially in a cross-regional context.
Write a Strong Cover Letter: In your cover letter, express your passion for fashion and how your skills can contribute to SHEIN's mission. Highlight your understanding of product positioning and your experience with social-first campaigns, making sure to connect your background with the company's goals.
Showcase Your Creativity: If possible, include a portfolio or links to previous work that showcases your creative execution and visual storytelling abilities. This could be in the form of campaign examples, moodboards, or any relevant content that demonstrates your skills in aligning visuals with brand identity.
How to prepare for a job interview at SHEIN
✨Understand the Brand's Vision
Before the interview, take some time to research SHEIN's brand values and mission. Familiarise yourself with their product offerings and recent campaigns. This will help you articulate how your creative vision aligns with theirs during the interview.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your previous work in brand management and creative execution. Include examples of successful campaigns, visual storytelling, and any collaborations with influencers or other brands. Be ready to discuss the thought process behind each piece.
✨Demonstrate Cross-Functional Collaboration Skills
Since this role involves working closely with Asia-based teams, be prepared to discuss your experience in cross-regional collaboration. Share specific examples of how you've successfully worked with diverse teams to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Think about potential challenges you might face in the role and how you would address them. For instance, how would you handle a situation where a campaign doesn't resonate with the target audience?
