At a Glance
- Tasks: Lead PR strategies to boost SHEIN's brand presence and manage media relations.
- Company: Join SHEIN, a global fashion retailer making style accessible for everyone.
- Benefits: Enjoy a hybrid work schedule and be part of a dynamic, international team.
- Other info: Ideal for self-motivated individuals eager to innovate in a fast-paced environment.
- Why this job: Be at the forefront of fashion PR, shaping brand narratives and driving impactful campaigns.
- Qualifications: 6+ years in PR, strong industry connections, and a passion for fashion required.
The predicted salary is between 43200 - 72000 € per year.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 16,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Job Responsibilities
- PRESS STRATEGY DEVELOPMENT
- Develop the strategy, deployment, and best-in-class execution UK Press efforts to increase brand awareness, reinforce brand vision and drive the business.
- Work closely with the Brand Experience team to implement new launch press strategies across all three categories.
- Identify key outlets and targets for campaigns, ensuring holistic and consistent coverage across print and online.
- Oversee regional press strategies to support key regional initiatives.
- MEDIA RELATIONS
- Manage editorial coverage nationally and regionally across the earned media landscape (print + digital) to guarantee consistent and qualitative coverage.
- Maintain and nurture solid relationships with key Press, Editors and Writers.
- Proactively identify qualitative press opportunities and secure strong features to support key launches across the year.
- Consistently draft and deploy compelling pitches for new product launches and brand storytelling initiatives.
- REPORTING & COMPETITIVE ANALYSIS
- Set clear, achievable KPIs and compile timely and accurate reporting and recaps.
- Maintain a strong understanding of competitor activity and activity within the competitive fashion landscape.
- Track, organize, and analyze monthly print press results, identifying key insights to optimize the brand strategy and to maximize the increase of print and digital print rankings.
- Generate ideas on how the brand can grow effectively while aligning to SHEIN's image.
- INTERNAL & EXTERNAL COMMUNICATIONS
- Act as key press adviser for the department, including keeping up to date of emerging platforms, substacks and industry trends.
- Partner cross-functionally, Media, Marketing and Ecommerce specifically, to ensure a 360-degree partnership for print and digital coverage.
- Represent SHEIN at industry events.
Ideal Candidates:
- 6+ years of relevant PR/Communications experience in the Fashion.
- Traditional PR and press background preferred.
- Established relationships with Beauty/ Fashion editors and key players in the fashion industry.
- Excellent communication and interpersonal skills; able to communicate across the organization at all levels.
- Strong planning and organizational skills with a sense of priority and attention to detail.
- Ability to demonstrate tact and discretion in preparing, disclosing, and handling information of a confidential and sensitive nature.
- Enthusiasm to implement strategies, to proactively present learnings and to suggest new ideas.
- Excellent time management skills and the ability to adapt well to change and multi-task.
- Hard-working, self-motivated, and passionate about the Fashion/ Beauty industry.
- Experience working within a global company.
This role works a hybrid schedule in office.
Consumer PR Manager employer: SHEIN
SHEIN is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. With a commitment to employee growth, SHEIN offers numerous opportunities for professional development and collaboration across global teams, all while being based in the vibrant city of Singapore. Join us to be part of a forward-thinking company that values your contributions and promotes a smarter, future-ready fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer PR Manager
✨Tip Number 1
Network with professionals in the fashion PR industry. Attend events, webinars, and workshops where you can meet key players and editors. Building these relationships can give you an edge when applying for the Consumer PR Manager position.
✨Tip Number 2
Stay updated on the latest trends in fashion and PR. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share how you developed strategies, managed media relations, and achieved measurable results. This will showcase your experience and suitability for the role.
✨Tip Number 4
Familiarise yourself with SHEIN's brand values and recent initiatives. Understanding their mission and how they operate will allow you to tailor your approach and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Consumer PR Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in PR and communications, especially within the fashion industry. Emphasise any established relationships with editors and key players, as well as your achievements in previous roles.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for fashion and your understanding of SHEIN's brand vision. Mention specific strategies you would implement to enhance their press efforts and how your experience aligns with their needs.
Showcase Your Media Relations Skills:In your application, provide examples of how you've successfully managed media relations in the past. Highlight any notable press coverage you've secured and your approach to building relationships with key media contacts.
Demonstrate Analytical Skills:Include details about your experience with reporting and competitive analysis. Discuss how you've set KPIs in previous roles and how you've used data to inform your PR strategies, which is crucial for this position.
How to prepare for a job interview at SHEIN
✨Showcase Your PR Expertise
Make sure to highlight your 6+ years of relevant PR experience, especially in the fashion industry. Be prepared to discuss specific campaigns you've worked on and how they contributed to brand awareness.
✨Demonstrate Media Relationships
Since the role requires established relationships with beauty and fashion editors, come ready to talk about your connections. Share examples of how you've leveraged these relationships to secure media coverage.
✨Prepare for Strategic Discussions
Be ready to discuss your approach to developing press strategies. Think about how you would align your strategies with SHEIN's brand vision and how you can contribute to their goals.
✨Exhibit Strong Communication Skills
As communication is key in this role, practice articulating your thoughts clearly and confidently. Prepare to answer questions about how you handle internal and external communications effectively.
