Consumer PR Manager

Consumer PR Manager

Slough Full-Time 43200 - 72000 Β£ / year (est.) No home office possible
S

At a Glance

  • Tasks: Lead UK press strategies to boost brand awareness and drive business growth.
  • Company: Join SHEIN, a global fashion retailer making stylish apparel accessible to everyone.
  • Benefits: Enjoy a hybrid work schedule and be part of a dynamic, innovative team.
  • Why this job: Be at the forefront of fashion PR, shaping brand narratives and engaging with industry leaders.
  • Qualifications: 6+ years in PR/Communications, preferably in fashion, with strong media relationships.
  • Other info: Ideal for self-motivated individuals passionate about fashion and eager to make an impact.

The predicted salary is between 43200 - 72000 Β£ per year.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 16,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Job Responsibilities

  • PRESS STRATEGY DEVELOPMENT
    • Develop the strategy, deployment, and best-in-class execution UK Press efforts to increase brand awareness, reinforce brand vision and drive the business.
    • Work closely with the Brand Experience team to implement new launch press strategies across all three categories.
    • Identify key outlets and targets for campaigns, ensuring holistic and consistent coverage across print and online.
    • Oversee regional press strategies to support key regional initiatives.
  • MEDIA RELATIONS
    • Manage editorial coverage nationally and regionally across the earned media landscape (print + digital) to guarantee consistent and qualitative coverage.
    • Maintain and nurture solid relationships with key Press, Editors and Writers.
    • Proactively identify qualitative press opportunities and secure strong features to support key launches across the year.
    • Consistently draft and deploy compelling pitches for new product launches and brand storytelling initiatives.
  • REPORTING & COMPETITIVE ANALYSIS
    • Set clear, achievable KPIs and compile timely and accurate reporting and recaps.
    • Maintain a strong understanding of competitor activity and activity within the competitive fashion landscape.
    • Track, organize, and analyze monthly print press results, identifying key insights to optimize the brand strategy and to maximize the increase of print and digital print rankings.
    • Generate ideas on how the brand can grow effectively while aligning to SHEIN's image.
  • INTERNAL & EXTERNAL COMMUNICATIONS
    • Act as key press adviser for the department, including keeping up to date of emerging platforms, substacks and industry trends.
    • Partner cross-functionally, Media, Marketing and Ecommerce specifically, to ensure a 360-degree partnership for print and digital coverage.
    • Represent SHEIN at industry events.

Ideal Candidates:

  • 6+ years of relevant PR/Communications experience in the Fashion.
  • Traditional PR and press background preferred.
  • Established relationships with Beauty/ Fashion editors and key players in the fashion industry.
  • Excellent communication and interpersonal skills; able to communicate across the organization at all levels.
  • Strong planning and organizational skills with a sense of priority and attention to detail.
  • Ability to demonstrate tact and discretion in preparing, disclosing, and handling information of a confidential and sensitive nature.
  • Enthusiasm to implement strategies, to proactively present learnings and to suggest new ideas.
  • Excellent time management skills and the ability to adapt well to change and multi-task.
  • Hard-working, self-motivated, and passionate about the Fashion/ Beauty industry.
  • Experience working within a global company.

This role works a hybrid schedule in office.

Consumer PR Manager employer: SHEIN

SHEIN is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. With a commitment to employee growth, SHEIN offers numerous opportunities for professional development and collaboration across global teams, all while being headquartered in the vibrant city of Singapore. Join us to be part of a forward-thinking company that values your contributions and promotes a smarter, future-ready fashion industry.
S

Contact Detail:

SHEIN Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Consumer PR Manager

✨Tip Number 1

Network with professionals in the fashion PR industry. Attend industry events, webinars, and workshops to meet key players and editors. Building these relationships can give you an edge when applying for the Consumer PR Manager position at SHEIN.

✨Tip Number 2

Stay updated on the latest trends in fashion and PR. Follow relevant blogs, podcasts, and social media accounts to understand what’s currently resonating in the industry. This knowledge will help you demonstrate your passion and insight during interviews.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on in the past. Be ready to share how you developed strategies, managed media relations, and achieved KPIs. This will showcase your experience and ability to contribute to SHEIN's goals.

✨Tip Number 4

Familiarise yourself with SHEIN's brand values and recent initiatives. Understanding their approach to fashion and sustainability will allow you to align your ideas with their vision, making you a more attractive candidate for the role.

We think you need these skills to ace Consumer PR Manager

Press Strategy Development
Media Relations
Editorial Coverage Management
Relationship Building with Press and Editors
Compelling Pitch Writing
KPI Setting and Reporting
Competitive Analysis in Fashion Industry
Data Analysis and Insight Generation
Cross-Functional Collaboration
Communication Skills
Organisational Skills
Attention to Detail
Tact and Discretion
Time Management
Adaptability
Passion for Fashion and Beauty Industry

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in PR and communications, especially within the fashion industry. Emphasise any established relationships with editors and key players, as well as your achievements in previous roles.

Craft a Compelling Cover Letter: Your cover letter should reflect your passion for fashion and your understanding of SHEIN's brand vision. Discuss how your skills align with the job responsibilities, particularly in developing press strategies and managing media relations.

Showcase Your Media Relations Skills: In your application, provide examples of how you've successfully managed media relations in the past. Highlight specific campaigns where you secured coverage or built strong relationships with key press members.

Demonstrate Analytical Skills: Include examples of how you've set KPIs and reported on PR activities in previous roles. Show that you can track and analyse results to optimise strategies, which is crucial for this position.

How to prepare for a job interview at SHEIN

✨Know Your Press Strategy

Familiarise yourself with SHEIN's current press strategies and be ready to discuss how you can enhance them. Think about specific examples from your past experience where you've successfully developed or executed a press strategy.

✨Showcase Your Media Relationships

Highlight your established relationships with key fashion and beauty editors. Be prepared to share anecdotes about how these connections have helped you secure coverage in the past.

✨Demonstrate Analytical Skills

Be ready to discuss how you track and analyse press results. Bring examples of KPIs you've set in previous roles and how you've used data to inform your PR strategies.

✨Emphasise Cross-Functional Collaboration

SHEIN values teamwork across departments. Prepare to talk about your experience working with marketing, media, and e-commerce teams to create cohesive campaigns that drive brand awareness.

Consumer PR Manager
SHEIN
S
Similar positions in other companies
UK’s top job board for Gen Z
discover-jobs-cta
Discover now
>