SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
To learn more about SHEIN, visit www.sheingroup.com.
About the Position
Working for in house brand COUREZ- a disruptive, trend driven fashion brand that captures the energy of todays youth culture through bold unconventional style and a diverse, fearless voice.
We are looking for a trend driven, analytical buyer to drive the development, performance and optimisation of our product range. Combining trend awareness, strong market insight and commercial acumen, you will play a key role in shaping a balanced and profitable product offer that reflects our customer needs and constantly stays ahead of the curve. This is a fast paced role for someone who thrives on turning insight into clear actions, balancing creative product opportunities with commercial performance, and driving continuous improvement across the product supply chain.
Key Responsibilities
- Build and maintain a balanced product range through reactive product development and category planning.
- Carry out extensive trend research and market analysis to ensure we are first to market on the latest trends in line with our customer profile.
- Execute sourcing strategies categories to achieve cost, quality, and delivery objectives.
- Support new product development by sourcing components and materials according to trends and required project timelines.
- Monitor costs throughout the product development process to ensure kept in line with brand price architecture.
- Carry out tailored fit sessions to ensure commerciality and that product is fit for purpose and well executed.
- Monitor quality and returns data and customer feedback to optimise product performance and reduce returns.
- Analyse trading data on a weekly basis to support strategy decisions, product development and range reviews and present this back to wider team
- Utilise trading data to implement trading strategies to improve product performance.
- Monitor the critical path and work with supply chain to ensure on time delivery for product launches.
- Drive product optimisations including key search terms, attribution, icons, and descriptions.
- Collaborate cross-functionally with Marketing, Creative, and Management to ensure alignment with product vision and business objectives.
Requirements
- Minimum 3 years' experience in a buying/merchandising or product development, within fashion/retail.
- Bachelor's degree in fashion favourable but not essential.
- Strong commercial awareness with the ability to spot emerging trends.
- Proven negotiation skills with the ability to influence stakeholders at various levels.
- Strong analytical capabilities — weekly trading analysis, cost modelling, and data interpretation.
- Proficiency in Excel and similar software.
- Solid understanding of product lifecycle, range building, and critical path management.
- Keen attention to detail with strong planning and prioritisation skills.
- Strong communication and cross-functional collaboration ability.
- Ability to adapt to change and manage multiple projects in a fast-paced environment.
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Buyer employer: SHEIN
SHEIN is an exceptional employer that fosters a vibrant and collaborative work culture, particularly for creative professionals like Graphic Designers. Located in a dynamic environment, employees benefit from opportunities for growth and innovation, working alongside talented teams to bring fashion campaigns to life. With a commitment to creativity and brand excellence, SHEIN empowers its designers to push boundaries and develop their skills in a fast-paced, supportive atmosphere.
