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- Tasks: Lead business development for SHEIN's online marketplace in the UK, driving brand partnerships.
- Company: Join SHEIN, a global fashion retailer making stylish apparel accessible to everyone.
- Benefits: Enjoy a full-time role with opportunities for growth and networking at industry events.
- Why this job: Be part of a dynamic team shaping the future of fashion in a fast-paced environment.
- Qualifications: 5+ years in business development; strong analytical and negotiation skills required.
- Other info: Fluency in English is essential; knowledge of Chinese is a plus.
The predicted salary is between 48000 - 84000 £ per year.
Business Development Manager/Senior Manager, GOC, London
Business Development Manager/Senior Manager, GOC, London
Direct message the job poster from SHEIN
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Learn more about SHEIN by following us at SHEIN careers and
Tips: This position will be responsible for our online marketplace(3P) business in UK. All categories are welcome to apply.
Key Responsibilities:
Business Development & Merchant Acquisition
– Define and execute an ambitious acquisition strategy for the UK market, in alignment with SHEIN’s overall marketplace objectives.
– Identify and recruit high-potential brands and retailers that complement SHEIN’s range and customer base.
– Align and implement the onboarding strategy to ensure the team can build a robust business on confirmed partnerships (e.g. price competitiveness, international coverage, among other factors).
– Represent SHEIN at industry events, trade fairs, and networking forums to enhance brand visibility and attract prospective partners.
Partner Enablement & Growth Management
– Ensure a seamless end-to-end partner journey — from onboarding through activation to sustained growth — by designing and implementing scalable processes.
– Run daily operations and account support for key brands and retailers.
Define a bold while attainable joint business plan for the managed brands and retailers.
– Analyse, track and optimize daily organic selling levers such as price competitiveness, content quality, customer service, time-to-delivery or assortment width and depth projects.
– Monitor market trends and benchmark competitors to provide clients with insightful guidance.
Requirements:
– Bachelor/master\’s degree in management, business administration, engineering or marketing.
– More than 5 years of business development experience at a leading e-commerce business, software company or services firm.
– Strong analytical, negotiation, and project management skills.
– Strong track record of engaging multiple, international, demanding, stakeholders in a fast-paced environment.
– Strong understanding of the UK local marketplace landscape.
– Proficiency in Office, particularly in Excel.
– Fluency in English is essential; knowledge of Chinese would be an advantage.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and General Business
-
Industries
Retail Apparel and Fashion, Retail, and Technology, Information and Media
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Business Development Manager/Senior Manager, Marketplace, London employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager/Senior Manager, Marketplace, London
✨Tip Number 1
Familiarise yourself with SHEIN's marketplace model and their unique selling points. Understanding how they operate and what sets them apart in the e-commerce landscape will help you articulate your value during discussions.
✨Tip Number 2
Network within the fashion and e-commerce industry by attending relevant events and trade fairs. This will not only enhance your visibility but also allow you to connect with potential partners and stakeholders that SHEIN may be interested in.
✨Tip Number 3
Stay updated on market trends and competitor activities in the UK marketplace. Being able to discuss these insights during your conversations will demonstrate your analytical skills and understanding of the business landscape.
✨Tip Number 4
Prepare to showcase your negotiation and project management skills through real-life examples. Highlighting your experience in managing multiple stakeholders and driving successful partnerships will resonate well with the hiring team.
We think you need these skills to ace Business Development Manager/Senior Manager, Marketplace, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in e-commerce or retail. Emphasise your achievements in previous roles that align with SHEIN's objectives, such as successful partnerships or market expansion.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of SHEIN's mission and the UK marketplace. Discuss how your skills and experiences make you the ideal candidate for the role, and express your enthusiasm for contributing to SHEIN's growth.
Highlight Analytical Skills: Given the importance of analytical skills in this role, provide specific examples of how you've used data to drive business decisions. Mention any tools or methodologies you are familiar with, especially in relation to market analysis and performance tracking.
Showcase Stakeholder Engagement: Demonstrate your ability to engage with multiple stakeholders by including examples from your past experiences. Highlight situations where you successfully navigated complex relationships and achieved positive outcomes, which is crucial for the role at SHEIN.
How to prepare for a job interview at SHEIN
✨Research SHEIN Thoroughly
Before your interview, make sure to dive deep into SHEIN's mission, values, and recent developments. Understanding their on-demand production model and how it impacts the marketplace will show your genuine interest in the company.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage partnerships. Prepare examples from your past experience where you successfully onboarded partners or optimised business processes.
✨Showcase Your Analytical Skills
Given the emphasis on tracking and optimising selling levers, be ready to discuss how you've used data analysis in previous roles. Highlight specific tools or methods you've employed to drive business growth.
✨Demonstrate Your Networking Abilities
Since representing SHEIN at industry events is part of the role, share experiences where you've successfully built relationships with stakeholders. This will illustrate your capability to enhance brand visibility and attract partners.
