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- Tasks: Lead creative brand strategies and execute compelling campaigns that resonate with our audience.
- Company: Join SHEIN, a global fashion retailer making style accessible to everyone since 2012.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across regions.
- Why this job: Be part of a forward-thinking team that values innovation and impactful storytelling in fashion.
- Qualifications: 3-5 years in brand marketing or creative production, preferably in fashion or retail.
- Other info: Experience with Asia-based teams is a plus; familiarity with design tools is essential.
The predicted salary is between 28800 - 43200 £ per year.
SHEIN Greater London, England, United Kingdom
Creative Brand Manager, London
SHEIN Greater London, England, United Kingdom
Direct message the job poster from SHEIN
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Learn more about SHEIN by following us at https://careers.shein.com/ and https://www.sheingroup.com/.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns. This role is a key partner to our Asia-based brand teams, complementing their product-led approach by enhancing visual storytelling, content direction, and consumer-facing brand image.
This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Key Responsibilities:
1. Product Positioning & Brand Expression
- Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities
- Translate product direction into consumer-facing narratives, moodboards, and campaign ideas
- Ensure visual execution (e.g., photoshoots, store imagery, digital assets) reflects the intended product positioning, category strength, and trend story
- Support the development of key product stories that differentiate the brand and inspire customers
2. Creative Execution & Visual Consistency
- Drive consistent brand visuals across shoots, lookbooks, and channel-specific content
- Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals
- Oversee the rollout of content across touchpoints with quality and coherence
3. Campaign & Content Development
- Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution
- Collaborate with internal creative teams and external partners (photographers, stylists, editors) to bring ideas to life
- Build clear campaign briefs and moodboards to align stakeholders across markets
4. Social & Influencer Integration
- Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling
- Coordinate influencer partnerships and offline activations to grow authentic engagement
- Identify grassroots and relevant creator voices aligned with brand values
5. Cross-Functional Collaboration
- Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively
- Share insights on audience preferences, content performance, and visual trends to inform future planning
- Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling
Qualifications:
- 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries
- Strong understanding of how product strategy connects with brand identity and content creation
- Proven experience managing visual campaigns, shoots, and creative output
- Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred
- Excellent project management and communication skills
- Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent)
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Art/Creative
-
Industries
Retail Apparel and Fashion
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Brand Marketing Specialist/Manager, London employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Specialist/Manager, London
✨Tip Number 1
Familiarise yourself with SHEIN's brand identity and product offerings. Understanding their unique selling points and how they position themselves in the market will help you articulate your ideas during interviews.
✨Tip Number 2
Showcase your experience with visual storytelling and campaign execution. Prepare examples of past projects where you've successfully translated product strategies into compelling narratives, as this aligns closely with the role's responsibilities.
✨Tip Number 3
Network with professionals in the fashion and lifestyle sectors, especially those who have experience working with Asian markets. This can provide valuable insights and connections that may benefit your application.
✨Tip Number 4
Stay updated on current trends in social media and influencer marketing. Being able to discuss recent successful campaigns or emerging trends will demonstrate your passion for the industry and your readiness to contribute to SHEIN's goals.
We think you need these skills to ace Brand Marketing Specialist/Manager, London
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Brand Marketing Specialist/Manager position at SHEIN. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 3-5 years of experience in brand marketing or creative production. Highlight specific projects where you've successfully managed visual campaigns and collaborated with cross-regional teams, especially if you have experience working with Asia-based teams.
Write a Tailored Cover Letter: In your cover letter, express your passion for fashion and lifestyle branding. Discuss how your skills in product positioning, visual storytelling, and campaign development can contribute to SHEIN's mission of making fashion accessible. Be sure to mention any relevant tools you are comfortable using, like Adobe Creative Suite.
Showcase Your Creativity: If possible, include a portfolio or links to previous work that demonstrates your creative execution and visual consistency. This could be examples of moodboards, campaign briefs, or any content you've developed that aligns with brand identity and storytelling.
How to prepare for a job interview at SHEIN
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly understand SHEIN's mission and brand identity. Familiarise yourself with their product offerings and recent campaigns to demonstrate your knowledge and passion for the brand during the conversation.
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Share examples of past projects where you translated product strategies into compelling narratives and visuals. Highlight how you collaborated with teams to ensure brand consistency across various platforms.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with Asia-based teams, be ready to talk about your experience in cross-regional collaboration. Provide examples of how you've successfully navigated cultural differences and aligned diverse teams towards a common goal.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that assess your problem-solving skills and creativity. Think about how you would approach a new campaign or handle a challenging project, and be ready to articulate your thought process clearly.
