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- Tasks: Lead brand strategies and creative campaigns while collaborating with diverse teams.
- Company: Join SHEIN, a global fashion retailer making style accessible to everyone.
- Benefits: Enjoy a competitive salary and the chance to shape the future of fashion.
- Why this job: Be part of a dynamic team driving innovative branding in a fast-paced industry.
- Qualifications: 8-15 years in branding/marketing, strong portfolio, and proficiency in Adobe Creative Suite required.
- Other info: Ideal for creative leaders ready to make an impact in the fashion world.
The predicted salary is between 43200 - 72000 £ per year.
Brand Marketing Director
SHEIN London, United Kingdom Apply now Posted 5 months ago Permanent Competitive
ABOUT US
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Job Responsibilities
- Develop and implement comprehensive brand strategies that align with our overall business goals and objectives.
- Collaborate closely with cross-functional teams (e.g., marketing, product, design) to ensure brand consistency across all touchpoints.
- Lead the creative direction for brand campaigns, including the development of key messaging, positioning, and tone of voice.
- Manage and cultivate relationships with KOLs and influencers, identifying and leveraging their unique strengths to enhance our brand’s reach and engagement.
- Guide the design and production of visual assets, such as logos, packaging, and digital content, to ensure they reflect the brand’s core values and aesthetic.
- Monitor and analyze the effectiveness of branding initiatives, making data-driven recommendations for improvement.
- Stay up-to-date with industry trends and best practices, proactively suggesting new ideas and approaches to enhance our brand’s position in the market.
Job Requirements
- A minimum of 8-15 years of experience in branding, marketing, or a related field.
- A strong portfolio that showcases your work in branding.
- Excellent strategic thinking and problem-solving skills.
- Proven ability to lead cross-functional teams and manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to build rapport and foster collaboration.
- Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and other relevant software.
- An affinity for creativity, with a keen eye for detail and design aesthetics.
- Excellent time management and organizational skills, with the ability to prioritize tasks effectively and meet tight deadlines.
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Brand Marketing Director | London, UK employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Director | London, UK
✨Tip Number 1
Familiarize yourself with SHEIN's brand identity and values. Understanding their unique approach to fashion and lifestyle will help you align your strategies with their goals during the interview process.
✨Tip Number 2
Showcase your experience in leading cross-functional teams by preparing specific examples of successful collaborations. Highlight how your leadership contributed to achieving brand consistency and campaign success.
✨Tip Number 3
Stay updated on current trends in the fashion industry, especially those relevant to online retail. Being able to discuss recent developments and how they could impact SHEIN's branding will demonstrate your proactive approach.
✨Tip Number 4
Prepare to discuss your portfolio in detail, focusing on projects that involved creative direction and brand strategy. Be ready to explain your thought process and the results achieved through your initiatives.
We think you need these skills to ace Brand Marketing Director | London, UK
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand SHEIN's brand identity and values. Familiarize yourself with their product offerings and marketing strategies to tailor your application accordingly.
Showcase Your Experience: Highlight your relevant experience in branding and marketing. Provide specific examples of past projects where you developed brand strategies or led creative campaigns, emphasizing measurable outcomes.
Portfolio Presentation: Include a strong portfolio that showcases your work in branding. Make sure it reflects your creativity and strategic thinking, as well as your ability to manage cross-functional teams.
Tailor Your Application: Customize your CV and cover letter to align with the job description. Use keywords from the job posting to demonstrate that you meet the qualifications and are a good fit for the role.
How to prepare for a job interview at SHEIN
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and implemented brand strategies in the past. Highlight your ability to align these strategies with business goals, as this is crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you successfully collaborated with teams from different departments. Emphasize your communication skills and how you fostered teamwork to achieve brand consistency.
✨Present Your Creative Portfolio
Bring a strong portfolio that showcases your branding work. Be prepared to discuss the creative direction behind your projects, including key messaging and visual assets, as this will be a focal point in the interview.
✨Stay Updated on Industry Trends
Research current trends in branding and marketing before the interview. Be prepared to discuss how these trends could influence SHEIN's brand strategy and suggest innovative ideas that could enhance their market position.
