Brand and Campaigns Marketing Manager

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

The Senior Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.

The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.

Brand Strategy:
Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN\’s overall business objectives.
Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
Monitor brand health, report back on brand performance and identify opportunities for improvement.

Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
Media planning & buying
Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
Set up measurement frameworks in advance of campaigns to understand short and long-term success

Creative and Content Creation:
Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand\’s voice and identity.
Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.

Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
Manage agency partners through production process maintaining high standards for world class creative and executional excellence

Bachelor\’s degree in Marketing, Communications, or a related field.
Proven track record of developing and executing successful marketing campaigns and activations.
Track record of working with talent, influencers and content creators.
Strong understanding of digital marketing channels and social platforms.
Excellent creative development skills
Strong project management and organisational abilities.
Excellent communication and interpersonal skills.