Brand and Campaigns Marketing Manager
Brand and Campaigns Marketing Manager

Brand and Campaigns Marketing Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead impactful marketing campaigns that boost brand awareness and drive sales.
  • Company: Join SHEIN, a global fashion retailer making style accessible to everyone.
  • Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
  • Why this job: Be part of a forward-thinking team shaping the future of fashion marketing.
  • Qualifications: Bachelor's degree in Marketing or related field; proven campaign success required.
  • Other info: Work with top influencers and creative talents to elevate brand presence.

The predicted salary is between 36000 - 60000 £ per year.

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

The Senior Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.

The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.

Brand Strategy:
  • Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
  • Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
  • Monitor brand health, report back on brand performance and identify opportunities for improvement.
  • Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
  • Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
  • Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
Media planning & buying:
  • Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social.
  • Set up measurement frameworks in advance of campaigns to understand short and long-term success.
Creative and Content Creation:
  • Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand.
  • Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
  • Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.
  • Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs.
  • Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans.
  • Manage agency partners through production process maintaining high standards for world class creative and executional excellence.

Bachelor's degree in Marketing, Communications, or a related field. Proven track record of developing and executing successful marketing campaigns and activations. Track record of working with talent, influencers and content creators. Strong understanding of digital marketing channels and social platforms. Excellent creative development skills. Strong project management and organisational abilities. Excellent communication and interpersonal skills.

Brand and Campaigns Marketing Manager employer: SHEIN

SHEIN is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Singapore, where creativity and innovation thrive. Employees benefit from comprehensive growth opportunities, collaborative cross-functional teams, and the chance to lead impactful marketing campaigns that resonate globally. With a commitment to making fashion accessible, SHEIN empowers its team members to drive brand success while enjoying a vibrant workplace that values their contributions.
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Contact Detail:

SHEIN Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand and Campaigns Marketing Manager

✨Tip Number 1

Familiarise yourself with SHEIN's brand identity and values. Understanding their unique approach to fashion and marketing will help you tailor your conversations and demonstrate how your vision aligns with theirs during interviews.

✨Tip Number 2

Showcase your experience with cross-functional collaboration. Highlight specific examples where you've successfully worked with teams like design, social media, or PR to execute campaigns, as this is crucial for the role.

✨Tip Number 3

Prepare to discuss your understanding of both traditional and digital media planning. Be ready to share insights on how you've integrated various channels in past campaigns to drive brand awareness and sales.

✨Tip Number 4

Research recent SHEIN campaigns and be prepared to discuss what you think worked well and what could be improved. This shows your proactive interest in the brand and your analytical skills in evaluating campaign performance.

We think you need these skills to ace Brand and Campaigns Marketing Manager

Brand Strategy Development
Campaign Management
Cross-Functional Collaboration
Media Planning and Buying
Digital Marketing Expertise
Content Creation and Development
Performance Analysis and Reporting
Project Management
Creative Conceptualisation
Influencer and Talent Management
Communication Skills
Interpersonal Skills
Attention to Detail
Analytical Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Brand and Campaigns Marketing Manager position at SHEIN. Tailor your application to highlight relevant experiences that align with their needs.

Craft a Compelling CV: Your CV should clearly showcase your experience in developing and executing marketing campaigns. Use specific examples that demonstrate your strategic thinking, creativity, and project management skills, particularly in relation to brand strategy and digital marketing.

Write a Tailored Cover Letter: In your cover letter, express your passion for fashion and how your background aligns with SHEIN's mission. Highlight your experience with influencers and content creators, and provide examples of successful campaigns you've led that resulted in increased brand awareness or sales.

Showcase Your Creative Skills: If possible, include a portfolio or links to previous campaigns you've worked on. This could be in the form of visuals, copy, or videos that reflect your creative development skills and ability to engage audiences effectively.

How to prepare for a job interview at SHEIN

✨Showcase Your Strategic Thinking

Be prepared to discuss your approach to developing and executing brand strategies. Highlight specific examples of past campaigns you've managed, focusing on how you aligned them with business objectives and measured their success.

✨Demonstrate Creativity

Since the role requires strong creative skills, come equipped with ideas for potential campaigns that could resonate with SHEIN's target audience. Think about how you can make the brand stand out in a crowded market.

✨Highlight Collaboration Skills

This position involves working with various teams. Share experiences where you successfully collaborated with cross-functional teams, such as design or PR, to execute a campaign. Emphasise your ability to communicate effectively and manage relationships.

✨Know Your Metrics

Familiarise yourself with key performance indicators relevant to marketing campaigns. Be ready to discuss how you track and analyse campaign performance, and how you use data to optimise future efforts.

Brand and Campaigns Marketing Manager
SHEIN
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  • Brand and Campaigns Marketing Manager

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-06-22

  • S

    SHEIN

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