At a Glance
- Tasks: Lead the marketing strategy to boost brand and commercial growth for Sheffield United.
- Company: Sheffield United, a passionate football club aiming for Premier League success.
- Benefits: 25 days holiday, life assurance, match tickets, and club shop discounts.
- Other info: Flexible working with one day from home and strong career development opportunities.
- Why this job: Join a dynamic team and make a real impact in the world of football marketing.
- Qualifications: Senior marketing experience in sports or consumer-facing industries; football experience is a plus.
Sheffield United is seeking a senior marketing leader to build the club’s marketing strategy, sharpen its brand and turn supporter insight into measurable commercial growth.
Reporting to the Chief Executive Officer and sitting on the Senior Leadership Team, you will lead an established function across customer relationship management, design, content, social media, video and campaign delivery. You will set the strategy, define priorities and make marketing a stronger commercial partner to the wider club.
The ambition is a sustained return to the Premier League. In the club’s first season without parachute payments, you will help fill Bramall Lane, grow membership and support hospitality and partnership revenue.
What you will lead:
- A clear multi-year marketing and brand strategy, supported by an annual plan and practical performance measures.
- A data-led supporter approach covering segmentation, personalisation, acquisition, conversion and retention.
- Integrated campaigns which support ticketing, membership, hospitality, partnerships and a consistent club story.
- A multidisciplinary team, with clear priorities, strong development and accountability for commercial outcomes.
- Constructive relationships across senior leadership, especially commercial, media, ticketing, data, information technology and operations.
What you will bring:
You will bring senior marketing experience from football, sport, entertainment, leisure, hospitality, retail or another consumer-facing organisation. You will show evidence of building strategy, leading teams, using data well and linking marketing activity to revenue or customer value.
Football experience is a strong advantage. The club will also consider a senior number two ready for full ownership, or an exceptional consumer marketer who understands sport. You must challenge senior stakeholders constructively, make priorities clear and stay close enough to delivery to turn the plan into results.
Working at Bramall Lane
The club normally permits one day per week from home. Home-match attendance is expected, with time back supported through an any-five-days-in-seven approach.
Benefits
- 25 days’ holiday plus bank holidays
- life assurance
- match ticket allocations
- club shop discount
The Executives in Sport Group are retained on behalf of Sheffield United Football Club to appoint a Head of Marketing.
All information supplied is anonymous and will not be viewed by the recruiting managers.
Please note that due to the volume of applications received, we are unable to provide specific feedback to unsuccessful applicants.
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Head of Marketing in Sheffield employer: Sheffield United Football Club
Sheffield United Football Club is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a strong focus on employee growth and development, team members are encouraged to contribute their ideas and drive impactful marketing strategies that resonate with fans. Located in the heart of Sheffield, the club fosters a collaborative culture that values diversity and inclusivity, making it a rewarding place for passionate individuals to advance their careers in sports marketing.
Contact Details:
Sheffield United Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sheffield United Football Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sheffield United Football Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sheffield United Football Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sheffield United Football Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sheffield United Football Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sheffield United Football Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sheffield United Football Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sheffield United Football Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sheffield United Football Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sheffield United Football Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
