Marketing and Content Lead Community of St Paulinus

Sheffield Cathedral stands at the heart of the city as both an iconic Christian landmark and a living centre of prayer, worship, and mission. Guided by our commitment to be “A Place for All People,” the Cathedral is investing in new forms of sacramental mission across the Diocese of Sheffield. The Community of St Paulinus (CsP) is a pioneering, non-residential community focused on resourcing sacramental church planting, forming disciples, and strengthening partnerships across the diocese.

This newly created role of Marketing & Content Lead reflects a strategic investment in building the public voice, identity and reach of CsP. We are seeking a creative and strategically minded marketing professional who will establish and grow CsP’s digital platforms from the ground up, developing a distinctive brand voice and presence that is rooted in Sheffield Cathedral while clearly expressing the unique identity of the Community of St Paulinus.

The postholder will shape CsP’s emerging communications strategy, build audiences, develop campaigns, and contribute to wider marketing thinking within the Project Resource Team. The Marketing & Content Lead will sit within the Project Resource Team (PRT), alongside the Project Manager, Administration Assistant, and Fundraising Officer. The postholder will be line managed by the Project Manager and will be a key part of the agile Project Resource Team, which serves the CsP. The postholder will also collaborate with the Cathedral Marketing and Communications Team, where appropriate, to ensure alignment and shared opportunity, with the wider Cathedral communications strategy and work.

This is a post which is funded by a grant from the National Church currently up to the end of 2028. There will be further opportunity for us to review and extend the role if further funding is available with the current expectation that this could be until 2031. Regular reviews on this will take place. We have a strong record for applications and grants, but we are not in a position to give guarantees.

Purpose of the Role

The Marketing & Content Lead will:

• Establish and grow CsP’s social media and digital platforms from the ground up
• Develop and implement a clear, distinctive brand voice and visual identity for CsP, in keeping with Sheffield Cathedral’s overarching brand
• Lead the creation of strategic marketing campaigns that support CsP’s mission, partnerships and development
• Strengthen the digital presence of CsP and its parish partners
• Contribute to wider CsP strategic planning through marketing insight, audience data and campaign evaluation
• Work as a key member of the agile CsP Project Resource Team
• Collaborate with Sheffield Cathedral and partner parishes when mutually beneficial

This role combines strategic marketing development with creative content production, ensuring CsP communicates confidently, consistently and effectively across digital and physical platforms.

Key Responsibilities

Brand Development & Strategic Marketing

• Develop and articulate a distinctive brand voice, tone and visual identity for CsP, aligned with Sheffield Cathedral’s wider brand framework
• Establish clear brand guidelines for use across digital and print materials
• Contribute to the development of CsP’s wider communications and marketing strategy
• Use insight, analytics and audience data to inform decision-making and strategic direction
• Evaluate campaign performance and feed learning back into both marketing practice and CsP strategic planning

Social Media & Digital Platform Development

• Establish CsP’s social media channels and develop a structured growth plan
• Create and implement a strategic content plan aligned with CsP priorities
• Build engaged online communities through consistent, high-quality storytelling
• Monitor analytics and adjust strategy to increase reach, engagement and impact
• Ensure accessibility, inclusivity and clarity across all digital communications
• Maintain alignment with Sheffield Cathedral communications where appropriate, while nurturing a confident CsP identity

Content Creation & Storytelling

• Capture and produce high-quality photography, video and graphics
• Produce short-form video for social platforms
• Design on-brand graphics using Canva or similar tools
• Develop compelling stories that communicate formation, sacramental mission, partnership and impact
• Maintain a digital asset library and content calendar

Campaign Development (Digital and Physical)

• Design and deliver strategic campaigns across the year aligned with CsP priorities
• Integrate digital campaigns with physical marketing materials (print, event collateral, banners, flyers etc.)
• Work with CsP leadership – and within the CsP Project Resource Team – to identify priority themes and moments
• Collaborate on joint campaigns with Sheffield Cathedral and partner churches where appropriate
• Support email communications and audience development
• Track, measure and report on campaign effectiveness

Parish & Network Support

• Support selected parish partners in developing sustainable digital practices
• Provide light-touch coaching and share templates, tools and good practice
• Help build marketing and communications confidence across the CsP network
• Encourage cohesive storytelling across the wider CsP community

Person Specification

Essential

• Strong strategic marketing skills, including campaign planning and audience growth
• Demonstrable experience building and growing social media platforms
• Excellent written communication skills with the ability to develop a distinctive tone of voice
• Proven skills in digital content creation (video, photography, graphic design)
• Strong design ability using Canva (or similar platforms)
• Experience using analytics and insight tools to inform strategy
• Ability to manage multiple projects and work independently
• Ability to collaborate across teams and stakeholders
• Sympathy with the mission and values of the Church of England

Desirable

• Experience developing brand guidelines
• Experience working in a church, charity, or not-for-profit context
• Familiarity with website CMS platforms (e.g. Squarespace or WordPress)
• Experience in community engagement and building partnerships
• Understanding of accessibility and inclusive communications
• Interest in sacramental mission and new worshipping communities

Personal Attributes

We are looking for someone who is:

• Creative and mission-minded
• Proactive and collaborative
• Spiritually sensitive and pastorally aware
• Flexible and reliable
• Able to work with both strategic focus and practical delivery
• Comfortable working in a pioneering environment

Why Join Us?

This is a rare opportunity to shape the public voice and identity of a growing cathedral-based mission initiative at a formative stage. The Marketing & Content Lead will play a key role in building CsP’s presence from the ground up, helping articulate its vision, strengthen partnerships, and contribute strategically to its future growth.

Applications must be submitted by 12 noon on Thursday 9 April. Short-listing by the panel will take place on Monday 13 April 2026. Interviews will take place at Sheffield Cathedral Thursday 30 April 2026.