The Paid Search Manager is the beating heart of the paid team within the Agency. They are the go‑to team member for colleagues and clients alike. They have their eyes firmly on the detail of campaigns and projects, and keep their ear to the ground to keep the Agency abreast of all the latest industry updates and innovations to ensure we lead the field with our knowledge and approach. They have a meticulous attention to detail and are always 100% on top of client work. No task is too big or too small and they are always willing to go the extra mile to do an excellent job for their colleagues and their clients.
Skills and Attributes
- Confident, committed and motivated self-starter
- Proactive individual who can work independently and within a team in equal measure
- Good knowledge of paid media- particularly paid search channels
- A can‑do attitude and positive approach, even in challenging situations
- Flexible to client’s changes and adapting to needs of the Agency
- Ability to think commercially for clients and identify business objectives and opportunities
- Strong communication and presentation skills (written and oral)
- Confidence in communicating with clients and third parties
- Creative, analytical and numerical ability
- Organised and excellent attention to detail
- Effective time management skills and ability to manage multiple workstreams
- Ability to think around problems and get to inventive solutions
- The desire to learn and develop as a professional, to deliver better for their clients and the Agency
- Enthusiastic and passionate about digital media and working for a progressive, growing agency
Duties and Responsibilities
- Manage multiple accounts across a range of sectors and industries
- Support the Performance Director with the media planning and robust media plans for campaigns
- Set up, manage and optimise paid media across a range of different platforms, specifically paid search campaigns
- Giver regular optimisation recommendations to continually deliver against a client’s key objectives
- Monitor clients’ accounts on a daily basis to track performance and optimise accordingly, flagging any concerns or issues
- Support with producing weekly and monthly reports for clients which clearly detail learnings, recommendations and delivery against targets
- Be confident in using a range of tools from Google Ads, Looker Studio, Google Merchant Centre to GA4 to continually monitor and analyse client’s activity
- Keep abreast of client’s competitor activity and highlight any challenges or opportunities
- Stay up-to-date on the latest digital trends and innovations and report back to the Agency and clients
- Support the Senior team with research and data gathering for new business proposals
- Writing of any relevant content or thought pieces for the Agency’s social media channels
- Attend client calls and meetings as required and maintain good client communication and rapport
- Be responsible for taking detailed minutes from client meetings attended and supplying clients with contact reports
- Continually be thinking of thought-provoking, creative and innovative optimisations and ideas that we can deliver as an Agency and for our clients
- Support the Agency on ad-hoc administrative tasks
- Able to commit to working in the office 2 days a week or more - depending on client meetings and Agency requirements
Experience
- Educated to degree level or qualifications in media / digital marketing
- 2 - 5 year’s experience in-house or agency side
- Good grasp of digital marketing, particularly in paid channels (Meta, Tiktok, Pinterest, Google, Microsoft Ads, Programmatic and Reddit)
- Experience working with the major platforms, including Google Analytics, Google Ads, Meta Ads Manager
- Implementation skills - set up and tracking for all campaigns that are managed. Ability to use GA4, GTM, Datastudio etc
- Up-to-date on the latest digital trends and innovations
