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- Tasks: Lead marketing strategies, focusing on customer acquisition and team development.
- Company: Join a top UK provider of end-of-life care with a strong digital presence.
- Benefits: Opportunity for strategic growth and leadership in a supportive environment.
- Why this job: Make a real impact in a meaningful industry while advancing your career.
- Qualifications: Experience in B2C marketing, leadership, and compliance in regulated environments required.
- Other info: Ideal for those ready to elevate their marketing career to the next level.
The predicted salary is between 43200 - 72000 £ per year.
Shawfield & Sloane Ltd provided pay range
This range is provided by Shawfield & Sloane Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Shawfield & Sloane Ltd
Partner at Shawfield & Sloane – Real Estate Private Equity, Debt, Hospitality, Investment & Asset Management recruitment – for Pan European, UAE and…
The position is for a hands-on marketing leader who will take ownership of the marketing function, with a key focus on customer acquisition and team development. This person will be responsible for improving the day-to-day practices of the current marketing team, executing short-term marketing plans, and setting up mid-to-long-term strategies to drive growth.
Joining one of the UK’s leading providers of end-of-life care, operating a network of funeral branches & crematoria, a robust digital platform, and a dedicated call centre.
Candidate Profile:
The ideal candidate will have a mix of digital and traditional marketing experience, with a proven ability to implement acquisition strategies and drive results. While there’s a significant opportunity to expand the digital aspect of the business, physical marketing experience (e.g., TV, print, mailshots) is equally valued. This role offers a great opportunity for someone ready to step up from a functional marketing leadership position into a broader strategic role.
This position requires strong leadership, a customer focus, the ability to manage internal and external stakeholders in a matrix organisation, and deep expertise in regulated environments. The Marketing Director will assess and build a high-performing team while ensuring marketing strategies align with compliance requirements, including FCA & CMA rules.
Required skills:
- Proven experience in multi-channel lead generation within B2C contexts ideally in a regulated industry.
- Must have an understanding of FCA regulations and compliance requirements in the UK.
- Leadership experience with a track record of building and managing high-performing teams.
- Exceptional communication and stakeholder management skills, especially within a matrix organisation.
- Expertise in digital marketing, data-driven decision-making, and campaign optimisation.
- Experience working in a multi-site / multi-faceted organisation.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Marketing Services
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Marketing Director employer: Shawfield & Sloane Ltd
Contact Detail:
Shawfield & Sloane Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Make sure to showcase your leadership experience in previous roles. Highlight specific examples where you successfully built and managed high-performing teams, as this is crucial for the Marketing Director position.
✨Tip Number 2
Familiarize yourself with FCA regulations and compliance requirements in the UK. Being able to discuss how you've navigated these in past roles will demonstrate your readiness for this regulated environment.
✨Tip Number 3
Prepare to discuss your experience with both digital and traditional marketing strategies. Be ready to share successful acquisition strategies you've implemented, especially in B2C contexts.
✨Tip Number 4
Emphasize your exceptional communication and stakeholder management skills. Think of examples where you've effectively managed internal and external stakeholders in a matrix organization, as this will be key in this role.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both digital and traditional marketing. Emphasize any leadership roles you've held and your success in implementing customer acquisition strategies.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of FCA regulations and compliance requirements. Discuss how your background aligns with the company's focus on customer acquisition and team development.
Showcase Leadership Skills: Provide specific examples of how you've built and managed high-performing teams. Highlight your communication skills and ability to manage stakeholders in a matrix organization.
Demonstrate Digital Expertise: Include details about your experience with data-driven decision-making and campaign optimization. Mention any successful multi-channel lead generation campaigns you've executed, especially in regulated industries.
How to prepare for a job interview at Shawfield & Sloane Ltd
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to demonstrate your leadership experience. Prepare examples of how you've built and managed high-performing teams in the past, focusing on specific outcomes and improvements you achieved.
✨Highlight Your Multi-Channel Experience
Make sure to discuss your experience with both digital and traditional marketing channels. Be ready to provide concrete examples of successful acquisition strategies you've implemented in B2C contexts, especially in regulated industries.
✨Understand Compliance Requirements
Since this role involves working within a regulated environment, familiarize yourself with FCA and CMA regulations. Be prepared to discuss how you've navigated compliance in previous roles and how it influenced your marketing strategies.
✨Demonstrate Stakeholder Management Skills
In a matrix organization, managing internal and external stakeholders is crucial. Prepare to share experiences where you've effectively communicated and collaborated with various stakeholders to achieve marketing goals.
