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- Tasks: Lead marketing campaigns and manage digital content creation for a global design leader.
- Company: Shaw Contract is a top player in commercial flooring, focusing on innovative and sustainable solutions.
- Benefits: Enjoy health coverage, life insurance, and unlimited consultations for work-life balance.
- Why this job: Join a dynamic team, drive impactful projects, and grow your marketing expertise in a creative environment.
- Qualifications: Bachelor's degree and 3-5 years of marketing experience required; B2B knowledge is a plus.
- Other info: Some travel within EMEA is needed; flexible working hours included.
The predicted salary is between 36000 - 60000 £ per year.
Shaw Contract is a global design leader in commercial flooring for some of the world’s more creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, education, healthcare, hospitality, senior living, and multi-family; supporting spaces where we live, heal, learn, work and play.
Location: London
Hours: 9:00am - 5:00pm (including after hours of work)
Traveling: Some traveling within the EMEA will be required.
Job Purpose: The Marketing Manager role is essential for the continued growth of our business, working across our marketing and sales organisation to develop projects and tools for both internal and external use, driving marketing projects forward. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. The ideal candidate is constantly curious and an invested learner that can balance technical information and creative content. The candidate thrives working in a fast, flexible team environment and can execute projects at the concept and detail level. Diving deep to develop market segment expertise is critical to the Marketing Manager’s success.
Duties and Responsibilities
- Develop & manage Digital Content Creation
- Coordinate graphic design projects
- Repurpose international content and collateral
- Create and execute press releases
- Execution of Photography and Videography projects
- Develop & manage local graphic design tasks
- Editing of imagery
- Develop & manage marketing communication strategy
- Lead the definition and delivery of annual communication
- Lead the written brand style
- Support any PR agency relationships
- Manage day-to-day media/journalist relationships
- Monitor competitor commentary
- Complete media calendar
- Coordinate media buys for paid advertising
- Manage digital content, CRM systems, social media with Digital Marketing Manager
- Manage and update website content
- Coordinate any website redesigns
- Develop and execute social media strategy
- Manage SEO and PPC, through external partners
- Manage outbound email campaigns
- Manage EDM database for communication
- Manage marketing technology platforms
- Develop & manage brand events in local markets
- Complete end-to-end event management
- Manage all Hub 33 Events
- Support Aligned Dealer Events
- Support sales members with their local client events
- Develop & manage EMEA collaboration in the Shaw Contract annual Design Awards, WiN Network
- Coordinate and manage all EMEA entries
- Develop relationships with the US marketing representative
- Coordinate any award presentations
- Manage Quarterly WiN Events in Europe and Middle East
- Support Sales and London Hub teams
- Coordinate requirements for new product introductions
- Support London Hub 33 team
- Research market trends
- Research industry forecasts
- Identify and evaluate competitors
- Complete and analyse customer satisfaction surveys
- Utilise external partners for brand and market research
- Attend group and general staff meetings
- Update and manage marketing project worksheets
- Complete monthly marketing communications report
- Presentations to stakeholders
- Improve professional and technical knowledge
- Participate in educational opportunities
Qualifications and Specifications:
- Bachelor's degree or equivalent experience
- 3 - 5+ years' experience in marketing
- High level knowledge of marketing and branding a B2B business
- Knowledge and understanding of commercial construction industry in general
- Ability to create high quality and consistently branded collateral marketing materials
- Capable of lifting up to 15kg (from time to time)
Competencies:
- Execute Action Plan
- Build Trusting Relationships
- Deliver Compelling Communication
- Drive Results
- Demonstrate Inclusive Leadership
Benefits:
- Health Coverage
- Employee Assistance Program
- Unlimited phone consultations on work and life solutions
- Group Income Protections
- Life Insurance
- Pension
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
Contact Detail:
Shaw Contract EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Shaw Contract's product offerings and their target markets. Understanding the diverse environments they cater to, such as healthcare and education, will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience in managing digital marketing campaigns and content creation. Be prepared to discuss specific projects you've led that align with the responsibilities of the Marketing Manager role.
✨Tip Number 3
Network with professionals in the commercial flooring and construction industries. Building relationships can provide insights into the company culture and may even lead to referrals.
✨Tip Number 4
Stay updated on the latest marketing trends and tools, especially in B2B contexts. Being knowledgeable about SEO, PPC, and social media strategies will demonstrate your commitment to driving results for Shaw Contract.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in B2B environments. Emphasise your skills in digital content creation, campaign management, and any experience with SEO and PPC.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the commercial flooring industry. Mention specific projects you've led or contributed to that align with the responsibilities of the Marketing Manager role.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to convey ideas clearly. Use concise language and structure your application well to demonstrate your attention to detail.
Highlight Your Analytical Skills: Discuss your experience with market research and performance metrics. Provide examples of how you've used data to drive marketing strategies or improve campaign outcomes, as this is crucial for the role.
How to prepare for a job interview at Shaw Contract EMEA
✨Know Your Marketing Metrics
Familiarise yourself with key marketing performance metrics relevant to the role. Be prepared to discuss how you have used data to drive decisions in past campaigns, as this will demonstrate your analytical skills and understanding of marketing effectiveness.
✨Showcase Your Creativity
Since the role involves digital content creation and graphic design coordination, come prepared with examples of your previous work. Bring a portfolio or be ready to discuss specific projects where you balanced technical information with creative content.
✨Understand the Industry
Research Shaw Contract and the commercial flooring industry. Understand current trends, competitors, and market challenges. This knowledge will help you articulate how you can contribute to the company's growth and align with their goals.
✨Prepare for Team Collaboration Questions
Given the collaborative nature of the role, think of examples that showcase your ability to work within a team. Be ready to discuss how you've successfully managed projects with cross-functional teams and how you handle feedback and differing opinions.
