Area Sales Manager

Area Sales Manager

Full-Time 36000 - 44000 £ / year (est.) No working from home possible
Sharps Bedrooms Limited

At a Glance

  • Tasks: Lead and motivate a team of designers to drive sales and deliver exceptional customer experiences.
  • Company: Join Sharps Furniture Group, a leader in beautifully crafted fitted furniture for over 50 years.
  • Benefits: Competitive salary of £85,000 OTE plus a company car and opportunities for career growth.
  • Other info: Field-based role requiring flexibility for evenings and weekends to support your team.
  • Why this job: Make a real impact by developing talent and driving sales in a dynamic environment.
  • Qualifications: 5+ years of sales experience with proven leadership skills and a passion for coaching.

The predicted salary is between 36000 - 44000 £ per year.

At Sharps Furniture Group, home to Sharps and Clever Closet, we've been transforming homes with beautifully crafted fitted furniture for over 50 years. As we continue to grow, we're looking for experienced Area Sales Managers to join our Sharps brand.

Leading the performance, coaching and motivating c. 30 self-employed designers across a defined territory, this is a role accountable for delivering profitable revenue growth, improving conversion, protecting margin and ensuring exceptional customer experience. This is a field-based, hands-on, lifestyle sales leadership role and therefore requires some weekend and evening availability to support designers, offering design advice and commercial guidance.

You’ll be responsible for:

  • Driving sales performance and delivering profitable revenue growth
  • Driving improvements across sales and conversion KPIs
  • Coaching and motivating your team using clear performance plans via regular field visits and one-to-ones
  • Recruiting and onboarding high quality designers to maintain optimal area coverage
  • Monitoring KPIs and using performance data to identify growth opportunities
  • Running disciplined weekly, monthly and quarterly performance rhythms
  • Championing an exceptional customer experience and resolving customer issues
  • Understanding and developing local market dynamics, customer activity and opportunity

About You:

You’ll be a proven sales leader with a passion for developing people and delivering results. You’ll bring:

  • A minimum of 5 years’ sales experience with a strong track record of delivering results
  • Proven experience in a field-based sales management role, leading geographically dispersed teams
  • Background in direct to customer (D2C) sales, ideally within furniture, interiors, home improvements or premium consumer goods
  • Strong coaching and leadership skills with hands‑on motivational energy
  • Commercially astute with strong analytical capability and confidence using data to drive decisions
  • Excellent communication, influencing and relationship-building skills
  • A proactive approach, resilience and the ability to thrive in a fast-paced environment
  • A full UK driving licence and willingness to travel across your area and the UK
  • Comfortable working in a lifestyle based role with evening and weekend availability

Ready to make an impact? If you’re passionate about building successful teams, driving sales growth and developing talented people, we’d love to hear from you.

Area Sales Manager employer: Sharps Bedrooms Limited

Sharps Bedrooms Limited is an excellent employer, offering a dynamic work culture that prioritises employee development and teamwork. With a focus on coaching and motivating staff, the company provides ample opportunities for growth within the sales sector, all while ensuring a supportive environment that values exceptional customer experiences. Located in the vibrant North East & Scotland region, employees benefit from a diverse market and the chance to make a significant impact in their roles.

Sharps Bedrooms Limited

Contact Details:

Sharps Bedrooms Limited Recruitment Team

We think you need these skills to ace Area Sales Manager

Sales Leadership
Coaching Skills
Motivational Skills
Performance Management
KPI Monitoring
Data Analysis
Customer Experience Management