At a Glance
- Tasks: Supercharge demand generation with creative campaigns and data-driven strategies.
- Company: Join a passionate team that values your ideas and impact.
- Benefits: Competitive salary, supportive culture, and opportunities for growth.
- Other info: Flexible work environment with ownership of projects and continuous improvement.
- Why this job: Make a visible impact on revenue while shaping strategic marketing initiatives.
- Qualifications: 5+ years in B2B marketing with HubSpot expertise and a passion for data.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for a results-driven
Senior Demand Generation Executive to supercharge our outbound, nurture and sales enablement activity.
You'll be a
Hub Spot expert, designing smart workflows, building high-performing campaigns, Reporting into the Head of Demand Generation and partnering closely with our New Business and Marketing teams to generate more high-quality leads.
You'll also play a key role in shaping strategic demand plans that align directly to business goals and broader business priorities.
If you love blending creativity with data, enjoy experimenting with new tactics, and want to make a visible impact on revenue, this is the perfect opportunity.
- What You'll Be Doing
- Build and execute strategic demand generation plans that map directly to business objectives, pipeline targets and priority segments.
- Design and deliver targeted outbound, nurture and omni-channel campaigns in Hub Spot that guide prospects through the customer journey and accelerate lead generation.
- Collaborate closely with the wider Marketing team to ensure consistent, aligned and high-quality messaging across all nurture streams and campaign touchpoints.
- Create and maintain powerful sales enablement content that helps our New Business team convert opportunities efficiently.
- Act as an internal Hub Spot authority, managing workflows, lead scoring, segmentation and dashboards for optimal performance.
- Report regularly on campaign effectiveness, engagement and conversion metrics, sharing insights and recommendations to continuously improve outcomes.
- Own the end-to-end delivery of major demand initiatives, coordinating channels, content and stakeholders to ensure campaigns land on time and meet their commercial objectives.
- Work with the Head of Demand Generation and New Business teams to align marketing activity to pipeline goals and upcoming business priorities.
- Enhance our marketing systems and lead management processes, contributing to ongoing optimisation.
- Build strong internal relationships, ensuring your work supports and elevates broader strategic aims across the business.
- What You'll Bring
- 5+ years' B2B marketing experience, with a strong focus on demand generation and sales enablement.
- Advanced Hub Spot CRM and marketing automation expertise, you know how to get the best out of the platform.
- Strong knowledge of digital marketing trends, omni-channel campaign planning, customer journeys, segmentation and lead nurturing strategies.
- A track record of delivering measurable results through outbound and nurture campaigns.
- Excellent communication and collaboration skills, you influence, not just execute.
- A commercial mindset with a passion for data, experimentation and continuous improvement.
- Self-driven, organised and able to manage multiple projects at pace.
- A professional marketing qualification is a plus.
- A proactive, flexible approach to work in a fast-evolving environment.
- Why You'll Love Working Here
You'll be joining a passionate, supportive team where your ideas matter and your impact is visible.
We encourage initiative, value creativity, and give you the ownership needed to drive meaningful results.
If you're excited by the idea of shaping strategy, delivering integrated campaigns and owning demand generation activity end-to-end, we want to hear from you.
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Senior Demand Generation Executive in Birmingham employer: Sharp UK
Sharp IT Services is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. Our commitment to employee growth is reflected in our continuous training opportunities and supportive culture, ensuring that you not only excel in your role as a Client-Facing IT Engineer but also thrive in your career. Join us to be part of a team that values strong communication and trusted relationships with clients, making a meaningful impact in the SME sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sharp UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sharp UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sharp UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sharp UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sharp UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sharp UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sharp UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sharp UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sharp UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sharp UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
