At a Glance
- Tasks: Lead strategic planning and execution for global marketing initiatives.
- Company: SharkNinja is a dynamic product design company transforming everyday lives with innovative solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, wellness programs, and exclusive product discounts.
- Why this job: Join a culture that pushes boundaries and empowers personal and professional growth.
- Qualifications: 10+ years in marketing with strong leadership and strategic thinking skills required.
- Other info: This role is based on-site at our Needham, MA headquarters.
The predicted salary is between 54000 - 84000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people\’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company\’s products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
The VP, Brand Acceleration is a critical leadership role that serves as the CMO\’s strategic partner and right hand, driving alignment, accountability, and execution across the global marketing organization.
Part Chief of Staff, part strategic integrator, part culture carrier, this leader serves as the connective tissue between the CMO, her leadership team, and cross-functional partners – ensuring strategy is aligned, execution is accountable, and the entire system runs with focus and speed.
This role requires a rare mix of operational rigor, strategic insight, and people savvy. It\’s ideal for someone who can drive outcomes across a global matrix, bring clarity to complexity, and lead through influence.
Responsibilities
Strategic Planning & Execution
- Partner with the CMO on annual planning, goal setting, and performance tracking across global marketing.
- Lead the function\’s operating rhythms – including QBRs, leadership meetings, and annual planning – ensuring priorities are clear and work is progressing.
- Drive the translation of high-level strategy into actionable plans across markets, categories, and teams.
Organizational Integration
- Serve as the connective tissue between global leadership and regional/local execution – ensuring information, accountability, and priorities flow smoothly.
- Act as a proxy for the CMO when needed in meetings, decisions, and communications.
- Identify and close organizational gaps that slow progress or create ambiguity.
- Cross functional integration of product development milestones, sales alignment, and marketing strategy to ensure we are winning and drive excellence
Executive Communications
- Prepare executive-level presentations, internal communications, and reporting to keep leadership aligned and stakeholders informed.
- Support the CMO in communicating clearly with her leadership team, cross-functional partners, and the broader org.
Team Effectiveness & Special Projects
- Help manage major cross-functional initiatives that sit outside traditional silos but are critical to delivering the CMO\’s vision.
- Partner with HR and the CMO on key people initiatives, including org design, headcount planning, and talent management.
- Monitor team health, clarity, and collaboration – supporting the development of a strong, high-performing culture.
Qualifications
- 10+ years of experience in marketing, marketing operations, strategy, or business planning, with a proven track record of supporting or leading marketing initiatives in a global environment
- Demonstrated success driving execution at scale, especially across matrixed or multinational teams
- Strong leadership presence with the ability to influence without authority
- Exceptionally organized with sharp business judgment, strategic thinking, and a bias for action
- Adept at building trusted partnerships, navigating ambiguity, and bringing structure to chaos
- Experience in consumer brands, marketing organizations, or high-growth environments
This role is on site in our Needham MA HQ
Our Culture
At SharkNinja, we don\’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you\’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what\’s possible. When you join, you\’re not just part of a company-you\’re part of an outrageously extraordinary community. Together, we won\’t just launch products-we\’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja\’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja\’s Candidate Privacy Notice can be found here:
For candidates based in China, please visit: candidates based in Vietnam, please visit: do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at
VP, Brand Acceleration - Ninja employer: SharkNinja
Contact Detail:
SharkNinja Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Brand Acceleration - Ninja
✨Tip Number 1
Familiarise yourself with SharkNinja's product portfolio and recent innovations. Understanding their lifestyle solutions and how they impact consumers will help you speak confidently about the brand during interviews.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the VP, Brand Acceleration role.
✨Tip Number 3
Prepare to discuss your experience in driving execution at scale, especially in global environments. Be ready to share specific examples of how you've influenced cross-functional teams without direct authority.
✨Tip Number 4
Showcase your strategic thinking and organisational skills by preparing a mock strategic plan relevant to SharkNinja. This will demonstrate your ability to translate high-level strategy into actionable plans.
We think you need these skills to ace VP, Brand Acceleration - Ninja
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications for the VP, Brand Acceleration position. Tailor your application to highlight how your experience aligns with the strategic planning, organizational integration, and executive communications outlined in the job description.
Craft a Compelling CV: Your CV should not only list your previous roles but also demonstrate your achievements in marketing operations and strategy. Use quantifiable metrics to showcase your impact, especially in global environments, and ensure it reflects your leadership presence and ability to influence without authority.
Write a Strong Cover Letter: In your cover letter, express your passion for SharkNinja's mission and culture. Highlight specific examples from your career that illustrate your operational rigor, strategic insight, and ability to drive outcomes across matrixed teams. Make it personal and engaging to stand out.
Prepare for Potential Interviews: While this step comes after your application, it's wise to prepare early. Anticipate questions related to your experience in consumer brands and high-growth environments. Be ready to discuss how you can bring clarity to complexity and lead through influence, as these are key aspects of the role.
How to prepare for a job interview at SharkNinja
✨Understand the Company Culture
Before your interview, take some time to research SharkNinja's culture and values. They emphasise an 'Outrageously Extraordinary' mindset, so be prepared to discuss how you embody this in your work and how you can contribute to their innovative environment.
✨Showcase Your Strategic Thinking
As a VP of Brand Acceleration, you'll need to demonstrate strong strategic insight. Prepare examples from your past experiences where you've successfully driven marketing initiatives or executed complex strategies, especially in a global context.
✨Highlight Cross-Functional Collaboration
This role requires effective collaboration across various teams. Be ready to share specific instances where you've worked with different departments to achieve common goals, showcasing your ability to navigate and integrate diverse perspectives.
✨Prepare for Executive-Level Communication
Since you'll be involved in preparing executive presentations and communications, practice articulating your ideas clearly and concisely. Think about how you would present complex information to stakeholders and ensure you can convey your thoughts effectively.