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- Tasks: Lead trade marketing strategy for Shark & Ninja brands across key UK&I retail partners.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Why this job: Make a real impact in a fast-paced, dynamic environment with growth opportunities.
- Qualifications: Experience with UK&I retailers and strong data-driven marketing skills required.
- Other info: Be part of an outrageously extraordinary community pushing boundaries every day.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
We are seeking a dynamic and commercially driven Trade Marketing Manager to own and manage the marketing relationship for a mall cluster of our key UK&I retail partners. In this high‑impact role, you will lead the trade marketing strategy for the Shark & Ninja brands across all relevant categories, ensuring all retail activities align with broader brand and business objectives. The position is based in our central London office (Hybrid – 3 days a week).
What You’ll Do
- Retail Partner Leadership: Serve as the primary marketing lead for your cluster, owning the relationship and end‑to‑end planning, execution, and optimisation of retailer marketing initiatives.
- Brand Leadership: Lead trade marketing strategy and execution for the Shark & Ninja brands.
- Omnichannel Marketing & Digital Commerce: Lead activation across retailer media ecosystems (e.g. onsite, offsite, CRM, and data‑led targeting). Partner with retailer category managers and digital teams to optimise the digital content and conversion across key partners.
- Budget tracking & Commercial Accountability: Apply an integrated marketing lens to the planning and execution of Co‑op and other marketing budgets to maximise return and alignment across channels. Own trade marketing performance for your retail accounts, with clear accountability for ROI, incremental revenue, and commercial delivery against targets.
- Data‑Driven Optimisation: Leverage internal data and insights from retailers and third‑party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
- Cross‑Functional Collaboration: Work closely with the Sales team to ensure trade marketing plans support and enhance commercial targets. Partner with Category Marketing, Brand, Retail Display, Field Marketing, Strategy, Sales, and Analytics to ensure alignment with cross‑category product launches and brand campaigns. Align trade marketing investments with UKI Media, Social, and PR teams to ensure unified and impactful customer‑facing messaging.
- Global Collaboration: Work with Trade Marketing colleagues across international markets to share learnings, best practices, and drive continuous improvement.
What You’ll Bring
- Experience working with major UK&I retailers and navigating complex joint business planning environments.
- Proven ability to plan across multiple categories within a brand portfolio, managing and balancing complex budget allocations.
- Proven ability to influence internal and external stakeholders.
- Strong understanding of ROAS and performance marketing metrics.
- A highly inquisitive mindset with a data‑driven approach to problem solving and optimisation.
- Comfortable operating in a fast‑paced, agile environment with the ability to pivot plans quickly.
- Excellent stakeholder management and communication skills – able to tailor narratives to different audiences and influence across functions.
- A growth‑oriented, "explorer" mindset – forward‑thinking, innovative, and never complacent.
- Outcome‑focused – prioritising goals over rigid plans and comfortable with changing direction when new insights or challenges emerge.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Trade Marketing Manager employer: SharkNinja
Contact Detail:
SharkNinja Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, webinars, or local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in trade marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand values and how they position themselves in the market. This will help you tailor your answers and show you're genuinely interested in SharkNinja.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the SharkNinja team and ready to make an impact.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about trade marketing and working with our amazing brands, Shark and Ninja.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the job description. We love seeing how your skills can directly contribute to our goals, so don’t hold back!
Be Data-Driven: Since we value a data-driven approach, include specific examples of how you've used data to optimise marketing strategies in the past. This will show us you understand the importance of metrics like ROAS.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at SharkNinja!
How to prepare for a job interview at SharkNinja
✨Know Your Retail Partners
Before the interview, research SharkNinja's key UK&I retail partners. Understand their business models and how SharkNinja's products fit into their offerings. This will help you demonstrate your knowledge of the market and show that you're ready to lead trade marketing strategies effectively.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data to optimise marketing strategies in the past. Bring examples of how you've improved ROAS or driven performance metrics. This aligns perfectly with the role's focus on data-driven optimisation and will highlight your analytical skills.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with various teams, such as Sales, Category Marketing, and Analytics. Share specific examples of how you've collaborated to achieve common goals. This will resonate well with SharkNinja's emphasis on teamwork and alignment across functions.
✨Adopt an Outrageously Extraordinary Mindset
During the interview, embody the 'outrageously extraordinary' culture of SharkNinja. Share stories that showcase your innovative thinking and willingness to push boundaries. This will demonstrate that you not only fit the company culture but are also ready to contribute to its growth.
